Core Viewpoint - Rural industrial revitalization is crucial for rural revitalization, but the issue of industrial homogenization is increasingly prominent, hindering agricultural efficiency and farmers' income [1][2][3] Summary by Sections Homogenization Challenges - The rapid development of rural industries has led to homogenization, where products are similar, resulting in price competition and difficulties in achieving profitable yields [2][3] - The phenomenon of "blind following" in agriculture has caused overproduction and price volatility, as seen in garlic and chestnut markets, where prices fluctuate significantly [2][3] - Key causes of homogenization include lack of scientific planning in industrial layout and overemphasis on attracting unsuitable external industries [2][3][4] Planning Deficiencies - Planning issues manifest in three areas: lack of coordination between neighboring regions, disconnection from market realities, and lack of rigid enforcement of plans [3][4] - The agricultural sector's inherent disadvantages, such as high investment and slow returns, deter investors and limit capital participation in upgrading industries [3][4] "One Village, One Product" Strategy - The "One Village, One Product" initiative aims to develop unique local products, focusing on enhancing small industries and creating a significant impact on rural revitalization [4][5] - The initiative has been implemented across over 2,800 counties and 40,000 townships, promoting high-quality development through scientific industrial systems and regional public brands [4][5][6] Policy Innovation and Resource Support - To address homogenization and promote high-quality development, policy innovation and resource support are essential [7][8] - Recommendations include optimizing funding allocations towards secondary and tertiary industries, simplifying approval processes, and innovating land supply policies to facilitate capital entry into rural areas [7][8] - Challenges in sales channels, logistics, technology, and talent need collaborative efforts from government, enterprises, and social organizations to resolve [7][8] Future Directions - The focus should be on integrating local resources, historical culture, and market demand to scientifically plan industrial directions, enhancing technical guidance, brand building, and market connections [8][9] - The goal is to transform unique industries into engines of rural revitalization, allowing farmers to share in the value-added benefits of their products [8][9]

Group 1 - The 2025 One Village One Product International Commodity Expo will be held from November 26 to 28, 2025, at the International Convention and Exhibition Center in Zhengzhou, Henan Province [1] - The expo will feature various forums, including the One Village One Product Consumption Promotion Forum and the Belt and Road International Cooperation Exchange Conference, aimed at discussing industry hot topics and exploring paths for industrial upgrading [1] - Since its inception in 2018, the expo has created numerous development opportunities for the industry and promoted the prosperity of the consumer market and multilateral trade [1] Group 2 - The "One Village One Product" industry promotion plan aims to enhance traditional agricultural vitality by integrating rural primary, secondary, and tertiary industries [2] - Plans are in place to collaborate with China International Capital Corporation to issue an industry promotion fund and to work with Shenzhen Agricultural and Food Investment Holding Group to cultivate leading products [2] - The expo's preparations are complete, with a focus on optimizing exhibition services and enhancing international exhibition standards to create a globally influential industry event [2]