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初代网红小火锅呷哺呷哺,5年间亏了13亿
Guan Cha Zhe Wang· 2025-08-05 08:31
Core Viewpoint - The company is experiencing a significant decline in revenue and continues to face losses, although the rate of loss is narrowing due to cost optimization and strategic store closures [1][2]. Financial Performance - The company expects to achieve approximately 1.9 billion yuan in revenue for the first half of 2025, a year-on-year decrease of 18.9% [1]. - Net losses are projected to narrow to between 80 million and 100 million yuan, representing a year-on-year reduction of 63.2% to 70.5% [1]. - Cumulative losses over four years from 2021 to 2024 exceed 1.2 billion yuan, with a significant loss of 398 million yuan in 2024, which is a substantial increase from the 190 million yuan loss in 2023 [1]. Strategic Initiatives - The company is focusing on cost optimization, improving operational efficiency, and reducing overall costs, which have contributed to the narrowing of losses [1]. - The strategy includes closing underperforming restaurants and concentrating on high-potential areas for new restaurant openings [1][2]. - The company plans to open no fewer than 95 new restaurants in major cities by 2025, targeting high-traffic locations such as entertainment parks and transportation hubs [2]. Market Position and Competition - The company has faced challenges in maintaining competitiveness against brands like Haidilao after raising prices, which has alienated price-sensitive consumers [2]. - The high-end sub-brand "Coucou" has struggled to attract young consumers due to its pricing and competition with specialized beverage brands [2]. Stock Performance - The company opened at 0.77 HKD per share, with a total market capitalization of only 830 million HKD [3]. - There has been a continuous net sell-off by southbound funds for 13 consecutive days, totaling 370,000 HKD, indicating cautious investor sentiment regarding the company's future [3].