呷哺呷哺火锅

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五年亏超13亿!呷哺呷哺降价也救不了低迷翻座率
凤凰网财经· 2025-08-19 14:53
Core Viewpoint - The company, Xia Bo Xia Bo, is experiencing significant financial challenges, with a projected revenue decline and continued net losses, indicating a struggle to recover from previous operational setbacks [1][2]. Group 1: Financial Performance - In the first half of 2025, the company expects to achieve a revenue of 1.9 billion yuan, a decrease of approximately 18.9% year-on-year, and a net loss estimated between 80 million to 100 million yuan [1]. - Cumulatively, the company has incurred losses exceeding 1.3 billion yuan from 2021 to the first half of 2025 [1]. - The company recorded a net loss of 293 million yuan in 2021, marking the beginning of its financial downturn [2]. Group 2: Brand Performance and Strategy - The company attempted to shift from a budget fast-food model to a mid-to-high-end market by launching the sub-brand "Cuo Cuo," which initially saw revenue growth, but this strategy has not yielded sustainable results [1][2]. - The revenue from the "Cuo Cuo" brand increased by approximately 39% in 2021, reaching 2.353 billion yuan, but subsequently faced declines in 2022 and 2024 [2][3]. - The "Cuo Cuo" brand's revenue fell by about 6.29% in 2022 to 2.205 billion yuan, and further declined by 26.55% in 2024 to 1.948 billion yuan [3][4]. Group 3: Operational Adjustments - The company has closed a total of 138 restaurants in 2024, reflecting ongoing efforts to optimize costs through store closures [4][5]. - The number of "Xia Bo Xia Bo" restaurants has decreased significantly, from 3.497 billion yuan in revenue at the end of 2021 to 2.627 billion yuan by the end of 2024 [4]. - The average spending per customer for "Cuo Cuo" has decreased from 140.6 yuan in 2021 to 123.5 yuan in 2024, indicating a strategy to attract customers through lower prices [5]. Group 4: Market Position and Competition - The company’s stock price has dropped over 90% since 2021, with a decline of more than 20% in the current year alone, reflecting investor concerns about its financial health [6]. - The operational efficiency of "Cuo Cuo" is lagging behind competitors, with a table turnover rate of only 1.6 times per day compared to 4.1 times for Haidilao [5].
延续“一店一景”策略 呷哺集团旗下湊湊火锅再开新店
Zheng Quan Shi Bao Wang· 2025-08-17 11:49
8月16日,记者从公司方面获悉,呷哺集团旗下中高端火锅品牌湊湊的全新门店"锅韵",近日于上海金 山爱琴海购物公园正式开业。该店延续湊湊核心产品模式与运营体系,并以像素风为设计主题,通过拼 接积木打造玩趣的就餐氛围,旨在为当地消费者带来焕新的用餐体验。 湊湊相关负责人表示,"锅韵"门店的装修设计别具一格,采用拼接积木元素,营造出年轻化、充满玩趣 的氛围。这一设计理念明确面向年轻消费客群及亲子家庭。目前"锅韵"已受到以大学生为代表的年轻群 体和亲子家庭的关注与喜爱。 此次"锅韵"门店的开业,是湊湊品牌"一店一景"差异化开店策略的最新举措。据介绍,品牌通过为不同 门店赋予独特的设计主题,持续提升顾客体验。此前,湊湊在台湾地区的首店以中国传统文化典籍《兰 亭集序》中的"曲水流觞"为灵感,采用朱雀红搭配黑色的主题风格,融合传统东方元素与现代设计。 今年以来,湊湊在产品、营销等方面动作频频,包括在5月与国际知名IP米菲MIFFY开展了为期三个月 的全维度联名合作,通过主题套餐、周边产品及主题门店打造沉浸式体验;随后在6月推出"锅底58、78 元自由选"活动,提供不同价位的经典及全系列有料锅底拼配选择,以满足消费者多元化需 ...
盈利警告!呷哺呷哺:预计半年净亏破亿,收入跌近两成
新浪财经· 2025-08-04 09:38
Core Viewpoint - The company, Xia Bo Xia Bo, is facing significant financial challenges, with a projected revenue decline of 18.9% in the first half of 2025, leading to a net loss between 0.8 billion to 1 billion RMB, despite a reduction in losses compared to previous years [3][5][6]. Financial Performance - In the first half of 2025, Xia Bo Xia Bo expects revenue of approximately 19 billion RMB, down 18.9% year-on-year, while net losses are projected to narrow to between 0.8 billion and 1 billion RMB, a significant improvement from a loss of 2.74 billion RMB in the same period last year [5][6]. - Cumulatively, the company has incurred losses of approximately 13.26 billion RMB from 2021 to the first half of 2025, with annual losses of 2.93 billion, 3.53 billion, 1.99 billion, and 4.01 billion RMB from 2021 to 2024 [5][6]. Brand Performance - The high-end brand "Couchou," launched in 2016, has seen a revenue decline of 26% in 2024, with a net loss of 3.53 billion RMB, accounting for nearly 90% of the company's overall losses [10][12]. - Same-store sales for Xia Bo Xia Bo dropped by 23.3% in 2024, while Couchou's same-store sales fell by 32%, indicating a decline in both new store expansion and existing store profitability [6][10]. Market Position and Strategy - The company's stock price has plummeted to 0.77 HKD, categorizing it as a "penny stock," with a total market value of only 800 million HKD, representing a decline of over 90% from its peak [7][8]. - The company has initiated a "Phoenix Returns" partner program to recruit new store partners from within its workforce and the restaurant industry, aiming to open 50 to 100 new partner stores annually [12][13]. Operational Challenges - The company has faced challenges in maintaining a clear brand positioning, leading to a dilution of brand identity and a loss of customer loyalty [10][12]. - The aggressive expansion strategy from 2018 to 2021 resulted in a significant increase in store numbers, but also led to a decline in store quality and profitability, prompting a large-scale store closure plan starting in 2023 [6][10]. Future Outlook - Despite the narrowing of losses in the first half of 2025, the company still faces multiple challenges in its recovery, including the need for improved cost control, operational efficiency, and brand differentiation [12][13].
呷哺呷哺“瘦身”求生存
Guo Ji Jin Rong Bao· 2025-08-04 08:49
Core Viewpoint - Company expects a significant reduction in net loss for the first half of the year, despite a decline in revenue, due to cost optimization and operational efficiency improvements [2][4]. Financial Performance - Estimated revenue for the first half of the year is approximately 1.9 billion yuan, a year-on-year decrease of about 18.9% [2]. - Expected net loss ranges from 80 million to 100 million yuan, a substantial decrease of 63.2% to 70.5% compared to a net loss of 274 million yuan in the same period last year [2]. - Cumulative losses over the past four years (2021-2024) amount to approximately 1.246 billion yuan, with the total loss expected to exceed 1.3 billion yuan when including the first half of this year [4]. Operational Strategy - The company has implemented several strategies to improve operational efficiency, including cost optimization, enhancing delivery network paths, and restructuring restaurant layouts [2]. - The company plans to open 65 new restaurants and close 138 underperforming locations in 2024, focusing on high-potential areas [2]. - The asset impairment loss related to closed and continuously loss-making restaurants is expected to decrease by approximately 64.1% year-on-year [2]. Market Position - The company's stock price has been declining, currently trading at 0.75 HKD, down 3.85%, with a total market capitalization of 815 million HKD [4].
呷哺呷哺选择先在内部“开放加盟”
3 6 Ke· 2025-07-18 08:17
Core Viewpoint - The company is facing significant challenges, including a 97% stock price drop, a cumulative loss of 1.2 billion, and the closure of 219 stores in one year, prompting the launch of the "Feng Huan Chao" partner program to empower employees as store partners [1][11][12] Group 1: "Feng Huan Chao" Partner Program - The "Feng Huan Chao" program aims to incentivize frontline employees, with the first batch of 21 core employees becoming partners, focusing on operational managers and store managers [5][7] - The partnership model involves a tripartite shareholding structure among partners, the company, and executives, allowing partners to focus on store performance while the company provides funding and brand support [5][6] - This internal partnership approach is designed to bind talent and activate the organization, transforming employees from executors to decision-makers, thereby enhancing responsibility and loyalty [7][8] Group 2: Market Challenges and Strategic Shifts - The company is navigating a rapidly changing hot pot market, facing challenges from competitors and internal struggles, including a significant decline in the performance of its high-end brand, Coucou [3][10][14] - The company has accumulated losses of 1.183 billion from 2021 to 2024, with a peak loss of 401 million in 2024, largely attributed to the underperformance of Coucou [11] - The company is shifting focus away from the high-end market, which has seen competitors like Haidilao and Banu gaining traction, while it struggles to maintain its customer base [17][18] Group 3: Food Safety and Quality Control - The partner program mandates that all partner stores must integrate into a global supply chain and management system to ensure food safety and service standards, mitigating risks commonly associated with traditional franchise models [12] - Recent complaints about food safety issues highlight the need for stringent quality control measures, reinforcing the importance of the new management structure [12][20] Group 4: Market Position and Future Outlook - The hot pot market is projected to grow, with a significant increase in small hot pot establishments, but the company faces challenges in positioning itself within this competitive landscape [18][19] - The company must prioritize quality and value to regain market share, as competitors are increasingly encroaching on its target demographic with lower-priced offerings [20][21]
员工摇身一变成老板 呷哺呷哺推出合伙人制
Bei Jing Shang Bao· 2025-07-16 12:49
Core Viewpoint - The company has launched the "Feng Huan Chao" partner program to incentivize frontline employees and attract experienced talent in the restaurant industry, aiming to enhance store performance and brand competitiveness [1][3][5] Group 1: Partner Program Details - The "Feng Huan Chao" partner program targets frontline employees who contribute significantly to store growth, with 21 initial partners already signed, primarily from operational managers and store managers [3][4] - Partners will hold shares alongside the company, aligning their interests with store profitability and encouraging proactive engagement [3][4] - The program offers a higher profit-sharing ratio to frontline employees, ensuring they receive the maximum benefits [3][4] Group 2: Support and Standards - The company will provide comprehensive support to partners, including brand authorization, supply chain assurance, and standardized management practices, to alleviate operational concerns [3][4] - All partner stores must adhere to strict global management standards and food safety protocols to maintain brand integrity and service quality [4] - A dedicated service team will assist partners throughout the entire process, from site evaluation to operational supervision [4] Group 3: Market Context and Strategy - The restaurant industry, particularly the hot pot sector, is highly competitive, with many local brands emerging, putting pressure on the company [4][5] - The partner program aims to retain top internal talent while attracting external industry experts to accelerate brand expansion and adapt to market changes [5] - The company anticipates adding approximately 50 to 100 partner stores annually, enhancing both the quality and quantity of its outlets [4]
巴奴毛肚火锅母公司巴奴国际递表港交所,冲刺港股IPO
Jing Ji Guan Cha Wang· 2025-06-19 15:41
Core Viewpoint - Banu International Holdings Limited, the parent company of Banu Mouton Hotpot, has officially submitted its IPO application to the Hong Kong Stock Exchange, aiming to enter the Hong Kong market [2] Company Overview - Banu International positions itself as a "quality hotpot" enterprise, claiming to be the largest quality hotpot company in China, with a focus on "mouton + mushroom soup" as its signature product [5] - As of June 9, 2025, Banu International operates 145 self-managed restaurants across 39 cities in China, with a significant presence in lower-tier cities [6][7] Market Position - In the overall hotpot market, Banu Mouton Hotpot ranks third with a market share of 0.4%, while it leads the quality hotpot segment with a market share of 3.1% [5] - The top five players in the hotpot market hold approximately 8.1% of the market share, indicating a fragmented market [5] Financial Performance - Banu International's revenue for 2022, 2023, 2024, and Q1 2025 was RMB 1.433 billion, RMB 2.112 billion, RMB 2.307 billion, and RMB 709 million respectively, with net profits of RMB -5.19 million, RMB 102 million, RMB 123 million, and RMB 55.16 million [7] - The adjusted net profit margins for the same periods were 2.9%, 6.8%, 8.5%, and 10.8% respectively, showing a positive trend in profitability [7][8] Customer Spending - The average customer spending for Banu Mouton Hotpot was RMB 147, RMB 150, and RMB 142 for the years 2022, 2023, and 2024 respectively, with a decline to RMB 138 in Q1 2025 [6][8] - Despite the decline, Banu's average spending remains higher than competitors like Haidilao and Xiabuxiabu, which reported average spends of RMB 97.5 and RMB 54.8 respectively in 2024 [6] Operational Efficiency - The operating profit margins for Banu International were 15.2%, 21.3%, 21.5%, and 23.7% for the years 2022, 2023, 2024, and Q1 2025 respectively, indicating improved operational efficiency [8] - The table turnover rate increased from 3.0 in 2022 to 3.7 in Q1 2025, reflecting enhanced customer flow [8] Sales Performance - Same-store sales growth was 22.6% in 2023 but declined by 9.9% in 2024, attributed to changes in customer spending and table turnover rates [8] - In Q1 2025, despite a decrease in average spending, same-store sales grew by 2.1% due to an increase in table turnover [8]
呷哺集团旗下湊湊火锅首次联名国际IP米菲 目标是带动门店客流提升25%
Zheng Quan Shi Bao Wang· 2025-05-12 15:21
Core Viewpoint - The collaboration between the high-end hotpot brand "湊湊" and the international IP "米菲" aims to enhance brand perception and consumer engagement through an immersive experience, rather than solely focusing on sales growth [1][2]. Group 1: Collaboration and Brand Strategy - 湊湊's partnership with 米菲 marks its first attempt at a comprehensive international IP collaboration, featuring themed experiences and special menu offerings across its nationwide outlets [1]. - The brand's primary goal is to strengthen its unique identity and consumer loyalty through innovative content rather than immediate sales conversion [1][2]. - The company plans to regularly introduce new IP collaborations to cater to diverse consumer segments and enhance brand penetration among its 40 million members [2]. Group 2: Financial Performance and Growth - During the recent "五一" holiday, 呷哺集团 reported an 18.85% year-on-year increase in overall revenue, with core locations in Beijing seeing over 31% growth [3]. - 湊湊's daily revenue during the holiday reached three times its non-holiday performance, indicating strong consumer demand [3]. - The company has completed the opening of 24 new stores and upgraded 11 restaurants by the end of April, with plans for further expansion in high-quality commercial areas [3][4]. Group 3: Supply Chain and Cost Management - 呷哺集团 has established a robust supply chain since 2003, with significant processing capabilities, including an annual output of 15,000 tons of meat [2]. - The company aims to optimize costs through digitalization, reducing the proportion of raw material costs from 37.4% to 35.2% of revenue by 2024 [2]. Group 4: Future Expansion Plans - For 2025, 呷哺集团 plans to open at least 95 new 呷哺呷哺 restaurants, focusing on high-traffic areas such as entertainment venues and transportation hubs [4]. - 湊湊 will adopt a cautious approach to expansion, targeting premium shopping malls in mainland China for new openings [4].
呷哺呷哺的“高端梦”醒了
Hu Xiu· 2025-04-13 04:09
Core Viewpoint - The dual-brand strategy of Xiaobai Xiaobai has become a burden, leading to significant financial losses and a decline in market position [1][5][11] Market Environment - The hot pot market is experiencing intense price competition, with average customer spending dropping 14% year-on-year to 59 yuan, and the proportion of meals priced below 30 yuan increasing by 2% [2] - The 50-70 yuan price range has become the most competitive segment, accounting for 45% of the market, while the share of meals priced over 100 yuan has shrunk to 7% [2] - There are over 50,000 small hot pot outlets nationwide, with the largest share (over 30%) in the 20-40 yuan price range [3] Company Performance - Xiaobai Xiaobai's 2024 financial report revealed a revenue of 4.755 billion yuan, a year-on-year decline of 19.65%, and a net loss of 401 million yuan, marking the fourth consecutive year of losses with total losses exceeding 1.2 billion yuan [5][7] - The stock price has plummeted from a peak of 26.9 HKD in 2021 to 0.81 HKD, triggering delisting warnings from the Hong Kong Stock Exchange [5] - The company closed 138 Xiaobai Xiaobai outlets and 73 Coucou outlets in 2024, with closures primarily in areas not aligned with the brand's "high cost-performance" positioning [7] Brand Strategy and Challenges - The high-end brand Coucou, with an average customer spending of 123.5 yuan, is struggling to fit into the current market dynamics, as its revenue dropped 26% year-on-year [7][11] - The company's attempts to reposition itself towards high-end dining have led to a disconnect with consumer trends, resulting in a fragmented brand image [9][11] - Coucou's strategy of combining hot pot with tea has not resonated with consumers, leading to negative feedback regarding its product offerings and service quality [10][11] Future Outlook - The company plans to open 95 new Xiaobai Xiaobai outlets in 2025, aiming for a threefold increase in table turnover rates [13][15] - However, the challenges of competing in both high-end and budget markets, along with declining consumer trust and brand image, pose significant hurdles for recovery [11][15] - The hot pot industry is projected to grow, with a market size of 617.5 billion yuan in 2024, but the competitive landscape is shifting, favoring brands that can adapt to consumer preferences [14]
降价也卖不动了?商场里的餐饮名牌,去年关掉73家店!母公司4年亏损超12亿元,股价跌破“1元线”
新浪财经· 2025-03-31 01:09
Core Viewpoint - The company, Xiaobu Group, has faced significant financial challenges, including a continuous decline in revenue and increasing losses over the past four years, leading to a total loss of over 1.24 billion yuan [4][6][10]. Financial Performance - In 2024, Xiaobu Group reported total revenue of 4.755 billion yuan, a year-on-year decrease of 19.65% [4]. - The net loss for 2024 was 400 million yuan, with losses from store closures and impairments amounting to 262 million yuan [4]. - Cumulatively, the company has lost 1.246 billion yuan from 2021 to 2024, with annual losses of 293 million yuan, 353 million yuan, 199 million yuan, and 401 million yuan respectively [4][6]. Brand Performance - The two main brands, Xiaobu Xiaobu and Coucou, account for 96% of total revenue, with Xiaobu Xiaobu generating 2.629 billion yuan (down 13%) and Coucou generating 1.948 billion yuan (down 26.5%) in 2024 [6][10]. - Coucou has been particularly pressured, experiencing a significant increase in net losses by 260.2% in 2024 compared to previous years [6]. Store Operations - As of the end of 2024, Xiaobu Group operated 967 restaurants, having opened 78 new locations and closed 219, marking the highest closure rate for Coucou [9][14]. - The same-store sales for Xiaobu Xiaobu declined by 23.3%, with an average spending of 54.8 yuan, while Coucou's same-store sales fell by 32%, with an average spending of 123.5 yuan [9][10]. Consumer Sentiment - Consumers have expressed dissatisfaction with the pricing and portion sizes, with common complaints highlighting that Coucou's prices are perceived as high and the quantity of food is insufficient [11][13]. - The company acknowledged that the relatively high price point of Coucou has significantly impacted its performance, despite attempts to lower prices [13]. Market Trends - The overall dining market has seen a shift towards lower-priced options, with consumers increasingly sensitive to price, which has affected Xiaobu Group's positioning [12][10]. - In 2023, the domestic dining industry saw a decline in investment, with a notable preference for lower-cost dining options, which accounted for 72.2% of market investment [12].