Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights the dual strategic transformation of Chinese retail brands going global, driven by "integrated commerce" and "intelligent commerce" in response to globalization and digitalization trends [4] - It emphasizes the necessity for retail brands to create a seamless shopping experience centered around consumer needs, integrating multiple channels to enhance user loyalty and sales conversion rates [5] - The rapid development of generative AI is reshaping retail models and expanding growth boundaries, indicating a significant potential for intelligent commerce [6] - The report identifies the need for comprehensive data integration across channels as a critical prerequisite for achieving both integrated and intelligent commerce [9] Summary by Sections Market Trends - Consumer demand is evolving towards multi-channel integration, making integrated commerce a core competitive advantage for retail brands [5] - A significant portion of surveyed companies believes that expanding channel layouts will directly enhance sales performance, with 50% indicating a positive correlation [17] - The report notes that while many brands have established multiple channels, only 30% can provide cross-channel purchasing services, indicating a gap in integrated commerce capabilities [22] Technological Transformation - The emergence of generative AI is rapidly popularizing intelligent commerce, which enhances operational efficiency and consumer experience [6] - Nearly 60% of surveyed companies plan to increase investments in AI agents within the next year, viewing it as a key area for market expansion and user service [34][36] Core Foundations - Full-channel data integration is essential for achieving integrated and intelligent commerce, with payment data being a crucial link in connecting transactions, users, and scenarios [9] - 90% of companies believe that data interoperability will be key to improving sales performance [29] Payment Challenges and Solutions - The report identifies three main challenges faced by companies in cross-border payments: optimizing payment experience, ensuring security and compliance, and reducing operational costs [10] - Utilizing professional third-party payment services is recommended as a cost-effective solution for growing companies, enhancing payment experiences and compliance [51] - 67% of companies believe that a unified payment experience will improve sales conversion rates, while 87% indicate that one-click payment options will enhance repurchase rates [52][55] Future Directions - The report concludes that to thrive in the global market, Chinese retail brands must focus on creating seamless shopping experiences through integrated commerce and leverage AI agents for intelligent commerce [74] - Companies are encouraged to adopt professional payment services to optimize payment experiences, reduce compliance risks, and drive overseas business growth [75]

Core Insights - Chinese retail brands are undergoing two strategic transformations driven by globalization and digitalization: "Unified Commerce" and "Intelligent Commerce" [1][15][13] - The report is based on an in-depth survey of 500 Chinese outbound enterprises, outlining key challenges, opportunities, and future paths in the globalization process [1][15] Market Trends - Consumer demand is evolving towards multi-channel integration, making Unified Commerce a core competitive advantage [2][21] - Retail brands need to create seamless shopping experiences centered around consumers, integrating online and offline channels [2][21] - Despite many outbound enterprises having multi-channel layouts, data silos hinder effective channel collaboration and operational closure [2][26] Technological Changes - The rapid development of generative AI is catalyzing the rise of Intelligent Commerce, reshaping retail models and growth boundaries [4][16] - Intelligent Commerce is deeply integrated with Unified Commerce, enabling brands to deliver highly efficient and personalized seamless experiences [4][16] - Outbound enterprises are still in the exploratory phase regarding AI applications, with significant potential in marketing recommendations, supply chain optimization, and payment risk control yet to be fully realized [4][16] Core Foundations - Achieving full-channel data integration is crucial for advancing Unified and Intelligent Commerce [6][18] - Payment data serves as a key hub connecting transactions, users, and scenarios, essential for creating a unified and intelligent payment system [6][18] Payment Challenges and Solutions - Outbound enterprises face three main challenges in payments: optimizing payment experiences, ensuring security and compliance, and reducing operational costs [9][19] - Leveraging professional third-party payment services is seen as the most cost-effective solution for growing outbound enterprises [9][19] - Professional service providers enhance payment experiences through global payment integration and AI-driven personalized recommendations, significantly improving consumer satisfaction and payment success rates [9][19] Future Outlook - The report aims to provide insights and strategic references for Chinese outbound brands and industry practitioners, supporting their global journey towards increased performance and efficiency [11][20]