Workflow
一老一小营养赛道
icon
Search documents
聚焦进博会|中外乳企角逐健康赛道 主攻“一老一小”市场
Di Yi Cai Jing· 2025-11-07 12:19
Core Insights - Functional nutrition products are becoming a key focus for international dairy and food giants, particularly targeting the "elderly and children" demographics [1][4] Group 1: Market Trends - Major global dairy and food companies, including Nestlé, Danone, Arla Foods, and a2 Milk Company, showcased a variety of nutrition and health products at the China International Import Expo, emphasizing the "elderly and children" segments [2][4] - The Chinese market for nutrition and health foods is projected to reach a total scale of 522.3 billion yuan in 2024, with functional nutrition foods and health foods expected to be 289.1 billion yuan and 233.1 billion yuan, respectively [5] Group 2: Product Innovations - Danone launched several specialized nutrition solutions for infants and the elderly, including the "Danone Probiotic" series for individuals over 50, validated through research conducted in China [2][3] - a2 Milk Company expanded its strategic cooperation with China Agricultural Reclamation Holdings, introducing the a2 Purple HMO series infant formula, and showcased a comprehensive family nutrition solution [2][3] Group 3: Competitive Landscape - Despite a decline in newborn numbers in China, leading milk powder brands continue to grow, indicating significant development potential in the market [4][6] - The competition among dairy companies is intensifying, driven by technological advancements and the need for innovation, as evidenced by the increasing market concentration with 157 registered dairy companies competing with over 400 brands [4][6]
聚焦进博会|中外乳企角逐健康赛道,主攻“一老一小”市场
Di Yi Cai Jing Zi Xun· 2025-11-07 12:09
Core Insights - Functional nutrition products are becoming a key focus for international dairy and food giants, particularly targeting the "elderly and children" demographics [1][2] Group 1: Market Trends - Major dairy and food companies, including Nestlé, Danone, Arla Foods, and a2 Milk Company, showcased a variety of nutrition and health products at the China International Import Expo, emphasizing the "elderly and children" segments [2] - Danone launched several specialized nutrition solutions for infants and the elderly, including the "Danone Probiotic" series for individuals over 50, validated by research conducted in China [2][3] - The global market for infant formula remains robust despite a decline in newborn numbers in China, indicating growth potential for leading brands [4] Group 2: Product Innovations - HMO (Human Milk Oligosaccharides) has emerged as a significant research breakthrough in early life nutrition, with various companies, including Nestlé and Arla Foods, presenting HMO-containing infant formula products at the expo [3] - a2 Milk Company introduced the a2 Purple HMO series of infant formula through a strategic partnership with China Agricultural Reclamation Holdings [2][3] Group 3: Economic Potential - By 2030, 25% of China's population will be over 60 years old, representing a substantial market opportunity due to their disposable income [4] - The Chinese nutrition health food market is projected to reach 522.3 billion yuan in 2024, with functional nutrition and health food segments expected to grow at a compound annual growth rate (CAGR) of 8.5% over the next five years [5] Group 4: Competitive Landscape - The competitive landscape is intensifying, with 157 dairy companies registering 1,287 formula series, indicating a highly fragmented market with over 400 brands competing [4] - a2 Milk Company's revenue from Chinese infant formula reached 630 million NZD, reflecting a 3.3% increase, while their family nutrition products saw a 33.1% growth [5][6] - Danone's specialized nutrition business in the CNAO region reported a revenue of 2.05 billion euros in the first nine months, marking a 14.2% year-on-year growth [6]