Core Viewpoint - The article highlights the resilience and growth of Haier Smart Home in the face of a slowing home appliance market, emphasizing its innovative strategies and strong performance in both domestic and international markets [1][4][11]. Group 1: Market Overview - In Q1 2025, the retail scale of the home appliance market (excluding 3C) reached 179.8 billion yuan, showing a year-on-year growth of 2.1%, which is a slowdown of nearly 5 percentage points compared to the same period in 2024 [1]. - The global home appliance industry is experiencing structural differentiation, with developed markets facing stagnant demand while emerging markets are witnessing consumption expansion [4]. Group 2: Haier Smart Home Performance - Haier Smart Home reported record-breaking revenue and net profit in Q1 2025, with figures of 79.12 billion yuan and 5.49 billion yuan, respectively, reflecting year-on-year growth of 10% and 15% [1]. - The company's overseas revenue grew by 13% in Q1 2025, an increase of over 8 percentage points compared to the same period in 2024, showcasing its strong global presence [5]. Group 3: Strategic Initiatives - Haier Smart Home employs a "three-in-one localization + AI technology upgrade" strategy, integrating global R&D, supply chain, and marketing to better understand and meet consumer needs [5][20]. - The company has established a robust manufacturing presence in North America, with 11 factories, which helps mitigate risks from market fluctuations [7][8]. Group 4: Emerging Market Growth - In Q1 2025, Haier Smart Home's revenue in the Middle East and Africa grew by over 50%, while South Asia and Southeast Asia saw increases of over 30% and 20%, respectively [8]. - The company holds leading market shares in several countries, such as 22.8% in Vietnam for refrigerators and 14% in Thailand for overall white goods [8]. Group 5: Policy and Market Dynamics - The Chinese market for Haier Smart Home grew by 7.8% in Q1 2025, with high-end brand Casarte seeing significant growth of over 20% [11]. - Recent government policies, including a 300 billion yuan special bond for consumer upgrades, are expected to create a stable external environment for the home appliance industry [12][13]. Group 6: Technological Advancements - The trend towards smart home appliances is shifting from passive to active, requiring companies to better sense user needs [15]. - Haier Smart Home has actively engaged with consumers through social media, leading to successful product launches like the "Leader" washing machine [16]. - The company is advancing towards a smart appliance ecosystem, exemplified by the launch of the Casarte AI artist appliance series, which actively understands user needs [18]. Group 7: Operational Efficiency - Haier Smart Home's AI technology has enhanced operational efficiency across various processes, with a 9.1% improvement in SKU efficiency and a 25% increase in user satisfaction [20]. - The company is strategically positioned to leverage both domestic and international market opportunities through its comprehensive AI integration and global localization strategy [20].