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平安好车主十周年:打造“三省”标杆服务 共赴车主美好生活
Xin Hua Wang· 2025-08-12 06:12
Core Viewpoint - The 10th anniversary celebration of the Ping An Good Car Owner APP highlights the company's commitment to customer-centric services and innovation in the automotive ecosystem, aiming to enhance user experience and satisfaction in the next decade [1][12]. Group 1: Service Upgrades - Ping An Good Car Owner has upgraded its services into three main categories: car insurance, car services, and car owner lifestyle, focusing on providing "peace of mind, time-saving, and cost-effective" experiences [3][5][7]. - The platform connects over 200 million users and 260,000 partners, with more than 40 million monthly active users and daily services for over 3 million individuals [3][5]. Group 2: Car Insurance Enhancements - The upgraded car insurance service offers a "simple purchase, worry-free repair" experience, including a one-stop service for policy management and 24/7 access to service managers [5]. - New insurance products launched include "Family Blessing" which covers the entire family under one policy and "Million Medical" which provides up to 1 million in coverage with zero deductible [5]. Group 3: Car Services Improvements - The car services upgrade emphasizes high-quality, low-cost offerings, including partnerships with local merchants to create a network of preferred service providers [6]. - Features include quick response times for services like designated driving, with a five-second order confirmation and a five-minute arrival time for drivers [6]. Group 4: Lifestyle Services Development - The lifestyle services upgrade focuses on a comprehensive service ecosystem for car owners, covering travel, health, home, and pet care [7]. - Services include 24/7 online medical consultations, convenient vehicle return options, and pet food delivery, enhancing the overall user experience [7]. Group 5: Partner App Revamp - The Ping An Good Partner App has been upgraded to better support partners in service delivery and management, creating a more efficient operational environment [8][9]. - The app now includes features for marketing, insurance claims, and operational management, facilitating better engagement between merchants and customers [11]. Group 6: Future Outlook - Moving forward, Ping An Good Car Owner aims to leverage its financial and healthcare resources to expand its service offerings and improve user experiences, aligning with the mission of serving the public [12].
从“风险承担者”到“价值共创者”,服务如何重塑万亿平安?
Di Yi Cai Jing· 2025-07-28 15:46
Group 1 - The insurance industry is transitioning from a low-frequency interaction model to a high-frequency service model, creating new competitive barriers and enhancing customer engagement [1][9][12] - The concept of "value co-creation" is emphasized, where both customers and insurance companies benefit from enhanced service experiences [1][13][15] - China Ping An has positioned service as equally important as product innovation, launching the "Three Savings" initiative to enhance customer experience and redefine business value [2][12][14] Group 2 - Ping An's "Three Savings" initiative focuses on providing services that are "worry-free, time-saving, and cost-saving," addressing common pain points in financial, medical, and elderly care services [3][4][8] - The company has implemented various service cases, such as global emergency rescue and health management, showcasing the integration of technology to improve service efficiency [4][6][19] - Ping An's service model is unique in the market, leveraging existing resources to create a comprehensive ecosystem for medical and elderly care without heavy capital investment [11][12][15] Group 3 - The evolution of insurance services is moving from a focus on claims to a core value of service, with a growing consensus among companies on the importance of integrating products and services [9][14] - Ping An's approach includes a robust O2O service network that connects various service points, enhancing customer experience and creating a seamless service flow [11][12][15] - The company has achieved significant customer engagement, with 63% of clients utilizing services from its medical and elderly care ecosystem, leading to higher contract numbers and asset management [15][24]