近日，平安在成都举办了一场热闹、欢乐而美好的活动，回馈广大车主客户。在"平安 车险三省名片发布暨车主客户嘉年华"上，知名演员、中国平安品牌挚友岳云鹏，脱口 秀演员庞博、唐香玉妙语连珠，奉上了一场又一场精彩的表演。现场超400位平安车险 客户的笑声一浪接一浪。 活动上，平安还向所有车主正式宣布 焕新 升 级" 车 险三 省 名 片 "， 重 磅推 出 " 三 免 全 包 办" "服务快好省"服务举措 ，构建全场景、全流程的客户服务体系，打造省心、省时、 又省钱的服务体验，守护车主出行每一程。这一刻，人们对美好生活向往被定格，一家 企业对客户需求响应也被共同见证。 在半年报致辞中，平安集团董事长马明哲如此定义2025年，"今年是平安战略推进最深 入、服务升级力度最大的一年。"平安车险三省名片焕新升级成为一个生动注脚：坚持 以客户为中心，聆听客户的心声，不断拓宽服务边界，不断提升服务体验，始终保持对 超预期用户体验的无限追求，树起一个又一个行业服务新标杆。 体验无止境： 超预期理赔体验的极致追求 在保险产品的全链路中，理赔是用户最在意的服务环节。而车险理赔是一个标准化程度 相对较高的细分领域。特别在数字化转型的背景 ...

Core Viewpoint - The 10th anniversary celebration of the Ping An Good Car Owner APP highlights the company's commitment to customer-centric services and innovation in the automotive ecosystem, aiming to enhance user experience and satisfaction in the next decade [1][12]. Group 1: Service Upgrades - Ping An Good Car Owner has upgraded its services into three main categories: car insurance, car services, and car owner lifestyle, focusing on providing "peace of mind, time-saving, and cost-effective" experiences [3][5][7]. - The platform connects over 200 million users and 260,000 partners, with more than 40 million monthly active users and daily services for over 3 million individuals [3][5]. Group 2: Car Insurance Enhancements - The upgraded car insurance service offers a "simple purchase, worry-free repair" experience, including a one-stop service for policy management and 24/7 access to service managers [5]. - New insurance products launched include "Family Blessing" which covers the entire family under one policy and "Million Medical" which provides up to 1 million in coverage with zero deductible [5]. Group 3: Car Services Improvements - The car services upgrade emphasizes high-quality, low-cost offerings, including partnerships with local merchants to create a network of preferred service providers [6]. - Features include quick response times for services like designated driving, with a five-second order confirmation and a five-minute arrival time for drivers [6]. Group 4: Lifestyle Services Development - The lifestyle services upgrade focuses on a comprehensive service ecosystem for car owners, covering travel, health, home, and pet care [7]. - Services include 24/7 online medical consultations, convenient vehicle return options, and pet food delivery, enhancing the overall user experience [7]. Group 5: Partner App Revamp - The Ping An Good Partner App has been upgraded to better support partners in service delivery and management, creating a more efficient operational environment [8][9]. - The app now includes features for marketing, insurance claims, and operational management, facilitating better engagement between merchants and customers [11]. Group 6: Future Outlook - Moving forward, Ping An Good Car Owner aims to leverage its financial and healthcare resources to expand its service offerings and improve user experiences, aligning with the mission of serving the public [12].

小红书打卡引流，年轻化营销驱动品牌破圈 车展期间，平安产险上海分公司发起小红书"探展打卡赢好礼"活动，通过场景化内容输出与KOL联动， 吸引年轻用户参与展台打卡互动。通过小红书成功引流潜在客户，不仅精准覆盖80后、90后、00后汽车 消费主力，更为后续开展Z世代客群精准营销奠定数字化基础。 近期，平安产险上海分公司亮相上海国际车展，以"科技赋能·智享车生活"为主题，通过五大创新形式 精准触达车主，探索数字营销新路径，深化客户服务体验。 好车主激励，提升转化效能 依托平安好车主APP平台，推出"逛车展抽出行补贴"活动，客户通过扫码参与好车主的五一出游季活 动，获得空气净化器、香水精油、无线充气泵等惊喜礼品。活动期间累计触达用户1.2万人次。本次通 过构建交互游戏化的营销方式，不仅优化了客户旅程体验，也是平安产险上海分公司数字化客户经营的 又一次突破。 产业链上下游合作，生态化服务撬动增量 平安产险上海分公司与永达集团深度协作，针对意向购车客户定向发放"平安出行礼包"，从刚需服务场 景出发，通过打车券、加油券、充电券助力提升购车意向客户转化，凸显生态合作价值。 携手汽车之家，深化品牌势能 车展期间邀请多位经销商合 ...