Core Viewpoint - Ping An is enhancing its car insurance services through the launch of the "Three Exemptions" initiative, aiming to provide a seamless and efficient customer experience while responding to evolving client needs [3][5][11]. Group 1: Event Highlights - Ping An hosted a vibrant event in Chengdu to reward car insurance clients, featuring performances by well-known actors and comedians, creating a joyful atmosphere for over 400 attendees [1]. - The event marked the official announcement of the upgraded "Car Insurance Three Exemptions" service, which aims to create a comprehensive customer service system that is time-saving, cost-effective, and hassle-free [3]. Group 2: Service Innovations - The "Three Exemptions" service includes "exemption from on-site inspection, exemption from proof, and exemption from damage assessment," significantly streamlining the claims process for clients with no accident records over the past three years [8]. - Ping An's innovative "Human Injury Package" service covers the entire process from accident prevention to medical treatment, alleviating financial burdens for car owners by covering medical expenses upfront [9]. - The company has upgraded its vehicle repair quality assurance service, ensuring that repairs at over 20,000 selected service centers meet high standards, thus addressing customer concerns about repair quality [10]. Group 3: Ecosystem Development - Ping An is expanding its service offerings beyond insurance to create a one-stop car service ecosystem, which now includes over 80 services such as roadside assistance, annual inspection agency, and car washing [11][12]. - The "Ping An Good Car Owner APP" has over 200 million registered users, providing daily services to over 3 million users, demonstrating the platform's extensive reach and user engagement [11]. Group 4: Customer-Centric Approach - The company's core philosophy revolves around being customer-centric, continuously adapting to meet changing customer needs and enhancing service experiences [14]. - Ping An's commitment to public safety is evident in its "Red and Green Light" road safety initiative, which encourages safe driving behaviors among car owners and integrates these efforts into the app for community engagement [16].

Core Viewpoint - The 10th anniversary celebration of the Ping An Good Car Owner APP highlights the company's commitment to customer-centric services and innovation in the automotive ecosystem, aiming to enhance user experience and satisfaction in the next decade [1][12]. Group 1: Service Upgrades - Ping An Good Car Owner has upgraded its services into three main categories: car insurance, car services, and car owner lifestyle, focusing on providing "peace of mind, time-saving, and cost-effective" experiences [3][5][7]. - The platform connects over 200 million users and 260,000 partners, with more than 40 million monthly active users and daily services for over 3 million individuals [3][5]. Group 2: Car Insurance Enhancements - The upgraded car insurance service offers a "simple purchase, worry-free repair" experience, including a one-stop service for policy management and 24/7 access to service managers [5]. - New insurance products launched include "Family Blessing" which covers the entire family under one policy and "Million Medical" which provides up to 1 million in coverage with zero deductible [5]. Group 3: Car Services Improvements - The car services upgrade emphasizes high-quality, low-cost offerings, including partnerships with local merchants to create a network of preferred service providers [6]. - Features include quick response times for services like designated driving, with a five-second order confirmation and a five-minute arrival time for drivers [6]. Group 4: Lifestyle Services Development - The lifestyle services upgrade focuses on a comprehensive service ecosystem for car owners, covering travel, health, home, and pet care [7]. - Services include 24/7 online medical consultations, convenient vehicle return options, and pet food delivery, enhancing the overall user experience [7]. Group 5: Partner App Revamp - The Ping An Good Partner App has been upgraded to better support partners in service delivery and management, creating a more efficient operational environment [8][9]. - The app now includes features for marketing, insurance claims, and operational management, facilitating better engagement between merchants and customers [11]. Group 6: Future Outlook - Moving forward, Ping An Good Car Owner aims to leverage its financial and healthcare resources to expand its service offerings and improve user experiences, aligning with the mission of serving the public [12].

Core Insights - The company showcased its innovative digital marketing strategies at the Shanghai International Auto Show, focusing on enhancing customer service experiences through technology [1] Group 1: Digital Marketing Initiatives - The company launched a "Check-in for Prizes" campaign on Xiaohongshu to attract younger consumers, successfully reaching the key automotive consumer demographics of the 80s, 90s, and 00s [2] - The "Explore the Auto Show for Travel Subsidies" activity on the Ping An Good Car Owner APP engaged 12,000 users, enhancing customer journey experiences through interactive gamification [4] - A "Ping An Travel Package" was distributed to potential car buyers in collaboration with Yongda Group, utilizing essential service vouchers to boost conversion rates [6] Group 2: Brand Collaboration and Promotion - The company partnered with Auto Home to conduct in-depth interviews with dealers, discussing benefits, new model highlights, and service networks, effectively enhancing brand professionalism [7] - A comprehensive video marketing campaign across platforms like Douyin, WeChat Video, and Xiaohongshu achieved over 6,600 views, showcasing live event footage and vehicle performance [9] Group 3: Future Directions - The company aims to continue leveraging technology to deepen the integration of insurance services with the automotive ecosystem, striving to create a new value experience that is time-saving, cost-effective, and hassle-free for customers [9]