Core Viewpoint - Ping An is enhancing its car insurance services through the launch of the "Three Exemptions" initiative, aiming to provide a seamless and efficient customer experience while responding to evolving client needs [3][5][11]. Group 1: Event Highlights - Ping An hosted a vibrant event in Chengdu to reward car insurance clients, featuring performances by well-known actors and comedians, creating a joyful atmosphere for over 400 attendees [1]. - The event marked the official announcement of the upgraded "Car Insurance Three Exemptions" service, which aims to create a comprehensive customer service system that is time-saving, cost-effective, and hassle-free [3]. Group 2: Service Innovations - The "Three Exemptions" service includes "exemption from on-site inspection, exemption from proof, and exemption from damage assessment," significantly streamlining the claims process for clients with no accident records over the past three years [8]. - Ping An's innovative "Human Injury Package" service covers the entire process from accident prevention to medical treatment, alleviating financial burdens for car owners by covering medical expenses upfront [9]. - The company has upgraded its vehicle repair quality assurance service, ensuring that repairs at over 20,000 selected service centers meet high standards, thus addressing customer concerns about repair quality [10]. Group 3: Ecosystem Development - Ping An is expanding its service offerings beyond insurance to create a one-stop car service ecosystem, which now includes over 80 services such as roadside assistance, annual inspection agency, and car washing [11][12]. - The "Ping An Good Car Owner APP" has over 200 million registered users, providing daily services to over 3 million users, demonstrating the platform's extensive reach and user engagement [11]. Group 4: Customer-Centric Approach - The company's core philosophy revolves around being customer-centric, continuously adapting to meet changing customer needs and enhancing service experiences [14]. - Ping An's commitment to public safety is evident in its "Red and Green Light" road safety initiative, which encourages safe driving behaviors among car owners and integrates these efforts into the app for community engagement [16].

Core Viewpoint - The 10th anniversary celebration of the Ping An Good Car Owner APP highlights the company's commitment to customer-centric services and innovation in the automotive ecosystem, aiming to enhance user experience and satisfaction in the next decade [1][12]. Group 1: Service Upgrades - Ping An Good Car Owner has upgraded its services into three main categories: car insurance, car services, and car owner lifestyle, focusing on providing "peace of mind, time-saving, and cost-effective" experiences [3][5][7]. - The platform connects over 200 million users and 260,000 partners, with more than 40 million monthly active users and daily services for over 3 million individuals [3][5]. Group 2: Car Insurance Enhancements - The upgraded car insurance service offers a "simple purchase, worry-free repair" experience, including a one-stop service for policy management and 24/7 access to service managers [5]. - New insurance products launched include "Family Blessing" which covers the entire family under one policy and "Million Medical" which provides up to 1 million in coverage with zero deductible [5]. Group 3: Car Services Improvements - The car services upgrade emphasizes high-quality, low-cost offerings, including partnerships with local merchants to create a network of preferred service providers [6]. - Features include quick response times for services like designated driving, with a five-second order confirmation and a five-minute arrival time for drivers [6]. Group 4: Lifestyle Services Development - The lifestyle services upgrade focuses on a comprehensive service ecosystem for car owners, covering travel, health, home, and pet care [7]. - Services include 24/7 online medical consultations, convenient vehicle return options, and pet food delivery, enhancing the overall user experience [7]. Group 5: Partner App Revamp - The Ping An Good Partner App has been upgraded to better support partners in service delivery and management, creating a more efficient operational environment [8][9]. - The app now includes features for marketing, insurance claims, and operational management, facilitating better engagement between merchants and customers [11]. Group 6: Future Outlook - Moving forward, Ping An Good Car Owner aims to leverage its financial and healthcare resources to expand its service offerings and improve user experiences, aligning with the mission of serving the public [12].

小红书打卡引流，年轻化营销驱动品牌破圈 车展期间，平安产险上海分公司发起小红书"探展打卡赢好礼"活动，通过场景化内容输出与KOL联动， 吸引年轻用户参与展台打卡互动。通过小红书成功引流潜在客户，不仅精准覆盖80后、90后、00后汽车 消费主力，更为后续开展Z世代客群精准营销奠定数字化基础。 近期，平安产险上海分公司亮相上海国际车展，以"科技赋能·智享车生活"为主题，通过五大创新形式 精准触达车主，探索数字营销新路径，深化客户服务体验。 好车主激励，提升转化效能 依托平安好车主APP平台，推出"逛车展抽出行补贴"活动，客户通过扫码参与好车主的五一出游季活 动，获得空气净化器、香水精油、无线充气泵等惊喜礼品。活动期间累计触达用户1.2万人次。本次通 过构建交互游戏化的营销方式，不仅优化了客户旅程体验，也是平安产险上海分公司数字化客户经营的 又一次突破。 产业链上下游合作，生态化服务撬动增量 平安产险上海分公司与永达集团深度协作，针对意向购车客户定向发放"平安出行礼包"，从刚需服务场 景出发，通过打车券、加油券、充电券助力提升购车意向客户转化，凸显生态合作价值。 携手汽车之家，深化品牌势能 车展期间邀请多位经销商合 ...