在过去，保险业一直存在着低频的痛点，想要与客户保持频繁互动是一件很难的事情。近年来，随着保险产品普遍步入红海时代，"比责任、拼价格"的竞争 模式已难以为继，头部险企率先切换赛道，将服务嵌入保障链条，而这一转型恰好击中行业痛点，不仅使保险变得高频，同时也构建了新的竞争壁垒。 服务的最高境界，不是单方面的成本付出，而价值共创：既为客户带来极致的体验，也为保险公司带来自我价值的实现；既在当期利润表里创造现金流，更 在资产负债表中积累"关系资产"，最终在资本市场上获得指数级溢价。 作为保险业的"服务前锋"，中国平安自创立以来就一直将服务放在与产品同等重要的位置，产品创新之路同样伴随着服务升级之旅。 2021年，平安首次提出"省心、省时、又省钱"的"三省"理念，2024年将"三省"升级为全集团的"头号工程"，与"综合金融+医疗养老"双轮并行、科技驱动战 略深度融合。如今，"三省"工程已步入深化落实的关键之年，以"三省"为核心，服务正在成为平安价值创造的核反应堆，重新定义着万亿保险的业务价值。 当服务体验、情感价值超越保单条款 近日，中国平安发布了2025年年中十大"三省"服务案例，以典型案例的形式诠释何为"省心、省时、 ...

Core Viewpoint - China Ping An's recent performance in both A-shares and H-shares has been impressive, with A-shares up 25% and H-shares up over 38% since early April 2023, driven by favorable policies, increased capital, and improved fundamentals [3][4][10] Group 1: Policy, Capital, and Fundamentals - Recent policies have optimized the long-term investment environment for insurance funds, allowing for increased equity asset allocation and reducing short-term selling pressure [4][5] - The capital market has seen a reallocation towards insurance stocks, with public funds still underweight in this sector, indicating potential for further correction [5][6][8] - The resilience of insurance company earnings is expected to improve with the macroeconomic recovery, enhancing market expectations [9][10] Group 2: Diversification Strategy - Ping An's strategy of integrating healthcare and elderly care into its financial services is seen as a systematic restructuring rather than mere diversification, aiming to create a unique competitive advantage [3][14] - The healthcare and elderly care services are designed to enhance customer engagement and retention, providing additional value to insurance products [14][20] - The company has established a significant customer base, with nearly 2.45 billion individual clients, and a high percentage of these clients utilizing the healthcare and elderly care services [22][25] Group 3: Financial Returns from Healthcare Investment - The healthcare and elderly care initiatives are positioned to enhance the core financial business by improving customer acquisition and product competitiveness [23][24] - Ping An's low-capital-intensive model allows for sustainable growth and customer retention, with a focus on creating a comprehensive service ecosystem [25][26] - The integration of healthcare services into financial products is expected to drive long-term value creation and customer lifetime value [26]