Core Viewpoint - Emei Mountain A's stock price surge is attributed to its shareholder reward initiative, which includes free admission to its scenic area for shareholders holding over 500 shares, enhancing investor engagement and company visibility [3][4][5]. Group 1: Shareholder Reward Initiative - Emei Mountain A announced a shareholder reward program offering free admission to its scenic area from December 1, 2025, to January 31, 2026, for individual shareholders holding over 500 shares, with discounts for accompanying family members [3]. - The initiative also includes discounts on various services within the scenic area, such as cable cars, hotels, hot springs, skiing, and shopping, aimed at enhancing the shareholder experience [4]. - This program is positioned as a way to fulfill the company's responsibility to shareholders and to share the benefits of its development, reflecting a commitment to stakeholder engagement [4][5]. Group 2: Market Reaction and Impact - Following the announcement, Emei Mountain A's stock price rebounded sharply, increasing its market capitalization by approximately 600 to 700 million yuan in a single day, demonstrating the effectiveness of the marketing strategy [5]. - The initiative has drawn comparisons to similar programs by other companies in the tourism sector, indicating a trend among listed companies to enhance shareholder relations through direct engagement [5][6]. - The positive market response suggests that such innovative approaches can enhance company visibility and shareholder loyalty, potentially leading to increased long-term investment [6][7]. Group 3: Industry Context and Innovation - The initiative reflects a broader trend in the tourism industry, where companies are exploring deeper integration with capital markets and innovative ways to engage shareholders amid challenging performance metrics [6]. - Emei Mountain A's approach is seen as a new model for interaction between listed tourism companies and their shareholders, moving beyond traditional methods like earnings reports and shareholder meetings [6]. - This strategy may help foster a sense of ownership among shareholders, encouraging them to experience the company's offerings firsthand and potentially reducing speculative trading behavior [6][7].