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上海新房市场分化
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地产经纬丨“日光”与“滞销”并存 上海新房分化格局何解?
Xin Hua Cai Jing· 2025-05-29 15:25
Core Insights - The Shanghai new residential property market is experiencing a significant divergence, with high-end projects seeing strong sales while suburban projects struggle to sell [1][2][3] - High-end properties in core areas are driving up overall prices, with some projects achieving record sales figures [2][3][5] - The inventory of unsold new homes in suburban areas remains high, with 79% of available units located outside the outer ring of Shanghai [2][6] High-End Market Performance - Shanghai's high-end residential projects, such as Shanghai Yihua Courtyard, have seen rapid sales, with total sales exceeding 10.871 billion yuan from three batches [1][2] - The trend of "larger area, higher price" has been noted, with many high-end projects achieving record sales on opening days [2][3] - Non-local buyers, particularly from Zhejiang and Jiangsu, represent a significant portion of the high-end market, indicating strong external demand [3][4] Suburban Market Challenges - Suburban projects are facing significant challenges, with some new developments recording zero subscriptions [2][6] - The high inventory of unsold homes in suburban areas is gradually decreasing, but the absolute number remains substantial [6][7] - Factors such as lack of infrastructure and amenities in suburban areas contribute to the difficulty in selling these properties [6][7] Policy and Market Dynamics - Recent policy changes, including reductions in mortgage rates, aim to stimulate demand in the suburban market [6][7] - Developers are adopting strategies like "small batches" of releases to maintain project interest and manage inventory [4][5] - Long-term solutions for suburban inventory issues may require industrial development and improved infrastructure to attract residents [6][7]