Group 1 - The core sentiment among high-end home buyers is one of anxiety and urgency, as evidenced by the experience of a buyer who successfully purchased a property after multiple attempts due to high demand and quick sell-outs [1] - In the first half of the year, the transaction volume of high-end residential properties (priced over 10 million yuan) in 30 key cities increased by 18.76% year-on-year, with 32 properties sold for over 100 million yuan [1] - Shanghai led the market with 1,096 new homes sold for over 30 million yuan, accounting for 59.4% of the total in the 30 cities, while Beijing followed with 214 units sold [1] Group 2 - The trend indicates that higher-priced properties are experiencing faster sales growth, with new homes priced between 50 million and 100 million yuan seeing a year-on-year increase of 54.31% [2] - The high-end residential market is characterized by rising prices, with some new projects in Shanghai exceeding 26,000 yuan per square meter, and one project recording a peak price of 30.27 million yuan per square meter [2] - The outlook for the high-end residential market remains positive for the second half of the year, although performance will vary significantly among different projects based on location and product quality [2]

Core Insights - The high-end real estate market in China has shown resilience in the first half of the year, with a notable stabilization in sales after a period of decline [1][14] - Shanghai continues to dominate the high-end market, accounting for a significant share of transactions in the 30 monitored cities [4][14] Sales Performance - The total sales volume of new homes in 30 key cities remained stable compared to the same period last year, while high-end residential sales (priced above 10 million yuan) increased by 17.31% year-on-year [1][14] - Sales of high-end properties priced above 30 million yuan decreased by approximately 15%, with 1,846 units sold in the first half of the year [1] - The number of transactions for properties priced above 50 million yuan surged, with a year-on-year increase of 50.3% [2] City-Specific Trends - In the first half of 2023, Shanghai accounted for 59.4% of new high-end residential sales above 30 million yuan and 46.2% of second-hand sales in the same price range [4][6] - The top five projects by transaction value were all located in Shanghai, highlighting the city's strong market position [7] Price Segment Analysis - The number of transactions for high-end properties priced above 10 million yuan increased by 34% year-on-year, with Shanghai contributing significantly to this growth [8][9] - Properties priced between 10 million and 15 million yuan saw a 62% increase in sales, while those priced above 20 million yuan also experienced a 24% increase [12][13] Market Outlook - The high-end market is expected to maintain its momentum in the second half of the year, driven by continued demand for scarce assets in core cities [14] - The "sales-driven production" model suggests that developers will remain active in launching high-end properties, although supply constraints may push some buyers towards the second-hand market [14]

2025.07. 01 本文字数：1729，阅读时长大约3分钟 作者 | 第一财经 马一凡 12分钟卖了12亿，平均15秒就卖出一套房，一分钟就进账一亿元！近日，上海又有一批新房开盘， 据第一财经统计，在刚刚过去的4天内，至少有5个楼盘"日光"，部分楼盘销售现场十分火爆。 今年上半年，上海新房市场平稳收官，中高端住宅市场供需两旺，上海壹号院、金陵华庭、潮鸣东方 等"红盘"持续入市，带动市场加速筑底回稳。在上海偏外围区域，也有不少楼盘通过打造好产品赢 得购房者认可，取得不错成绩。 有项目15秒卖出一套豪宅 一次货值高达12.36亿元的推盘，只用了12分钟就全部售罄，平均一分钟的销售额就达到一亿元 ——这样火爆的情况近日出现在上海"康定壹拾玖"项目。 6月28日，位于上海老静安板块的康定壹拾玖第二批次开盘，相比于上批次16.8万元/平方米的价 格，这次的开盘均价是17万元/平方米，略有上涨，总价1617万起步。 不过，价格的上涨并没有阻挡购房者的热情，该楼盘第二批次认筹率依然超过250%，最终48套房 只用了12分钟就全部售罄，平均15秒就卖掉一套房。 回溯该项目的历史，去年9月，招商局与南通瑞城组成的联合体，以 ...

高端盘郊区盘"两重天" 5月21日，位于上海黄浦老城厢的上海壹号院三批次开盘，推出的64套房源项目均价高达18.5万元／平 方米，总价段介于4347万元至2.49亿元之间，但仍在开盘当日迅速售罄。至此，上海壹号院推出三个批 次房源，三开三罄，其中2025年来的两次开盘合计销售额达108.71亿元，成为今年全国首个销售额破百 亿元的项目。 新华财经上海5月29日电（谈瑞）上海新建商品住宅价格指数迄今已环比连续上涨35个月，但在这一市 场表现下，既有均价19万元／平方米的高端项目开盘"日光"的喧嚣，也有郊区项目"期房卖成现房"的寂 寥。当市场对核心地段与稀缺资源的追捧成为常态，郊区项目的去化难题如何解？上海新房市场的分化 格局又将走向何方？ 另据业内人士透露，根据该项目的推盘节奏，上海壹号院今年预计还将推出超过100亿元规模的供应 量，提前锁定全年200亿元销售额。按照2024年上海单盘销售排行，上海壹号院大概率能够跻身前三。 高端住宅在上海热销并非个例——前有位于黄浦外滩的金陵华庭，后有徐汇滨江的潮鸣东方，现有位于 黄浦新天地的上海壹号院，诸多核心区域高端项目集中入市，单日总销售金额最高、套均总价最高等各 类纪 ...

本报记者 郭阳琛 张家振 上海报道 （绿城潮鸣东方项目开盘现场。受访者/图） 时隔仅8个多月，原小米徐汇滨江总部、现全国"单价地王"地块迎来入市变身为号称"2025年上海市三大 豪宅之一"的绿城潮鸣东方项目。 《中国经营报》记者日前从绿城中国方面了解到，绿城潮鸣东方首开便推出所有的120套房源，均价 19.5万元/平方米，单套总价最高1.54亿元，总销售额达69.88亿元。 这只是2025年上海市豪宅市场火热的一个缩影。陆家嘴太古源·源邸第二批次推出57套房源，当天售出 55套，总销售额57.6亿元；上海壹号院三批次4天半内收获171组意向客户，认筹率超267%，成为2025 年上海市黄浦区首个触发积分制的项目。 业内人士分析称，在全球经济不确定性加剧的背景下，核心城市的优质资产正成为资金的"避风港"。其 中，上海市的豪宅作为"硬通货"，成为对抗货币贬值的有效工具。预计短期内上海市核心区豪宅年涨幅 将维持在3%—5%之间，而远郊区的"伪豪宅"价格或继续阴跌。 单价逼近20万元/平方米 5月11日，位于上海市徐汇滨江板块的绿城潮鸣东方正式开盘，120套房源当日全部售罄，总销售额 69.88亿元。据悉，该项目销售 ...

2025.05. 11 一般来说，豪宅项目较普通商品房项目周转更慢，但开发商绿城从拿地到开盘揽金近70亿元，仅用 了9个月时间。 9个月前，即2024年8月，上海开拍徐汇区斜土街道xh128D-07地块，该地块原为小米总部地块，因 小米将地块退还给了政府而重新调整规划，从商办用地改成住宅用地后，一上架就被多家开发商热烈 争抢。 当时，这块土地的起始楼面价已经达到10.1万元/平方米，在参拍开发商的不断加价下，地块很快就 触及30%的溢价率最高限制，进入摇号阶段。最终，绿城在摇号阶段以48亿元总价摘得地块，楼面价 高达13.1万元/平方米。 时隔8年，上海再次诞生国内单价最贵地王，绿城打破了2016年融信中国在上海拍出的国内最贵地王 纪录。 绿城刚拿到这块地，就立刻成立"开发作战指挥部"，隔天机械设备就进场了。拿地四个月后，绿城该 项目就开始实施"桩基工程"，2024年底开始组建销售团队。 不过，楼面价就已经达到13.1万元/平方米，未来开盘价要达到多少，绿城才能"算得过来账"？ 本文字数：997，阅读时长大约2分钟 作者 | 第一财经 马一凡 5月11日，位于上海市徐汇滨江板块的"全国单价地王"项目——"绿城 ...