此外，除了《哪吒2》，《疯狂动物城2》《南京照相馆》《731》《唐探1900》等影片均进入近三年拉新人数TOP10，共同为电影市场吸引了更多年轻、 下沉市场的新观众，并在后续保持了可观的二次观影基数。近年几次单片观影人次的大幅提升，都抬高了后续爆款的上限。2025年中国电影市场再度诞生 两部观影人次破亿的影片。 今天，灯塔研究院最新发布的《2025中国电影（600977）市场年度盘点报告》显示，经历数年波动后，中国电影市场在2025年迎来强势复苏与显著变化 ——全年观影总人数冲至近十年最高的5.7亿，市场迎来2020年以来最大规模拉新，市场展现巨大活力；动画电影异军突起，贡献全年半数票房；同时， 观众选择更趋集中，观影习惯与偏好也呈现出新的时代特征，单人观影攀升至35%等。 刷新多项纪录，《哪吒2》拉新能力为近十年之最 2025年，中国电影市场在超级爆款的带动下刷新多项纪录。全年观影总人次达5.7亿，为近十年来最高，实现了2020年以来最大规模的新观众吸引。 以《哪吒之魔童闹海》(下称《哪吒2》)为代表的影史级影片成为市场引擎，单片创造出3.24亿的惊人观影人次，不仅大规模拉新，更召回了大量多年未走 进影院的 ...

Industry Overview - The snack and baking industry is undergoing a significant transformation from "shallow water" to "deep water" [4] - The competition is shifting from simple taste innovation to a new dimension of "product innovation + scenario exploration + value delivery" [5] Market Potential - The snack market in China has substantial growth potential, with per capita annual consumption of savory snacks at only 2 kg compared to 15 kg in the US and nearly 7 kg in Australia, indicating a significant gap [3] - The lower-tier markets are showing a 10.4% growth in fast-moving consumer goods, highlighting the potential for snack brands to thrive in these areas [5] Consumer Trends - Five major trends in snack innovation have emerged: health consciousness, emotional satisfaction, new Chinese styles, functionality, and flexible meal options [7][8] - Consumers are increasingly focused on health attributes, shifting from "harmless" to "beneficial" snacks, with a growing preference for scientifically balanced nutrition [8] Emotional Value - Snacks are becoming important emotional regulators, with products designed to address stress management and sleep aid gaining popularity [9] - The younger generation views snacks not just as energy sources but as tools for emotional buffering [9] Cultural Influence - The rise of national trends is revitalizing traditional ingredients, with local specialties and intangible cultural heritage driving innovation in snacks [9] - The concept of "medicinal food" is gaining traction, with a projected annual growth rate of 20%-30% for snacks incorporating these elements [9] Functional Snacks - The boundary between snacks and supplements is blurring, with increasing consumer demand for functional snacks that offer benefits like sleep aid and immune support [10] - Modular snack design is seen as a future direction, allowing for versatile consumption scenarios [11] Brand Strategies - Companies are focusing on rapid product development and marketing strategies that resonate with consumers, emphasizing emotional connections and cultural relevance [17] - Successful brands are leveraging consumer insights to innovate and enhance product offerings, ensuring they meet evolving consumer needs [17]