Core Viewpoint - The article highlights the launch of the "Twelve Fresh Stories" calendar by Qian Dama, which emphasizes the commitment to fresh ingredients and the journey from farm to table, integrating local culture and emotional connections in the food supply chain [1][3][19]. Group 1: Freshness Commitment - Qian Dama's promise of "no overnight meat" is central to its brand identity, ensuring that all meat products are delivered fresh from the slaughterhouse to the store within hours [4][7]. - The journey of freshness is meticulously tracked, starting from the early morning hours in rural areas, where drivers ensure the safe transport of perishable goods [7][11]. Group 2: Emotional Connection - The calendar captures the emotional warmth of the food supply chain, focusing on the dedication of farmers, quality inspectors, and store managers who contribute to the freshness promise [8][14]. - The integration of Henan Wuyang farmer paintings into the calendar serves to connect the stories of food with cultural heritage, reflecting the values of authenticity and respect for agricultural labor [14]. Group 3: Community Engagement - The calendar is not just a timekeeper but a celebration of daily life, inviting consumers to engage with the stories behind their food and participate in community events [19]. - Qian Dama encourages consumers to experience the journey of freshness through its themed stores, enhancing the connection between food and family gatherings [19][15].