Core Viewpoint - The company Tong Ren Tang, with a history of over 350 years, is actively reforming its marketing strategies to remain competitive in the market, focusing on innovative approaches to engage younger consumers and enhance brand recognition [1][2][3]. Group 1: Marketing Strategies - Tong Ren Tang has implemented a "saturation-free" marketing strategy, which has been recognized with an award for innovation in state-owned enterprise reform [1]. - The company is focusing on a "big variety" strategy for its well-known products, enhancing its marketing system and channel construction to adapt to new market conditions [2]. - The brand has successfully created IP images such as "Yuan Zong" and "Bai Feng," which resonate with consumers, leading to significant exposure and increased product awareness [3]. Group 2: Product Development and Cultural Integration - The "Royal Medicine Legend" product series has been launched, featuring upgrades in raw materials, packaging, and adherence to traditional manufacturing standards, aiming to provide higher quality and healthier options [3]. - A cultural exhibition titled "Royal Medicine Legend" has been organized to showcase the history of Tong Ren Tang's royal medicine, promoting traditional Chinese medicine culture [3]. Group 3: Digital Transformation and Consumer Engagement - The company has developed a data visualization platform that utilizes big data and AI to enhance marketing management and decision-making processes [4]. - An AI-driven health service platform, in collaboration with Xiaomi, has been introduced to provide personalized health advice and medication safety recommendations through mobile devices [4]. Group 4: Cultural Promotion and Heritage - Tong Ren Tang is committed to promoting traditional Chinese medicine culture through participation in various exhibitions and the establishment of a cultural display center [7]. - The company has initiated programs to preserve traditional manufacturing techniques and knowledge, including the establishment of a national-level workshop for traditional medicine artisans [8].