Workflow
专业功能性品牌
icon
Search documents
全球体育用品品牌2025年二季度跟踪深度报告:专业功能品牌彰显韧性,Nike拐点将至
Investment Rating - The report maintains a "Positive" outlook on global sportswear brands, highlighting resilience in specialized functional brands while noting cautious performance in general sports brands [4][5]. Core Insights - Specialized functional brands like Lululemon and Deckers continue to show growth, while Nike's revenue decline is better than expected. The latest fiscal quarter saw revenue changes for various brands: Deckers +17%, Lululemon +7%, Adidas +2%, Nike -12%, VF -8%, and Puma -8% [5][18]. - The performance guidance from companies is generally cautious, with Nike expected to see a narrowing revenue decline in the next fiscal quarter. Deckers anticipates revenue of $1.38-1.42 billion, Adidas expects high single-digit growth for FY25, Lululemon forecasts a 2-4% increase, and Puma predicts a low double-digit decline for FY25 [5][18]. - Regional sales show pressure in North America and significant declines in Greater China, with Nike's revenue down 21% in that region. Lululemon, however, achieved a 24% increase in Greater China through new store openings and brand awareness efforts [5][19]. Summary by Sections Overview - The report indicates that specialized functional brands are demonstrating resilience, while general sports brands face sales pressure. Nike's revenue decline is better than expected, and inventory levels are stabilizing [5][18]. Nike - Nike's FY25Q4 revenue was $11.1 billion, a 12% year-over-year decline, with a net profit of $210 million, down 85.9%. The company expects a mid-single-digit revenue decline for FY26Q1, with inventory levels showing a slight decrease [28][30]. Adidas - Adidas maintained its full-year performance guidance despite ongoing tariff disruptions, with a revenue increase of 2.2% in the latest quarter [5][18]. Lululemon - Lululemon's revenue growth was 6.5%, but it fell short of expectations, leading to a downward adjustment in its guidance for FY25 [5][18]. Puma - Puma's revenue declined by 8.3%, with significant pressure from discounts and tariffs, prompting a substantial downward revision in its performance guidance [5][18]. VF Corporation - VF Corporation's performance exceeded expectations, with a projected improvement in revenue decline for the next fiscal quarter [5][18]. Deckers - Deckers reported a 16.9% revenue increase, driven by strong performance from its UGG and HOKA brands, with a positive outlook for the upcoming quarters [5][18]. Domestic Sports Brands - Domestic brands like Anta, Li Ning, and Xtep showed resilience with revenue growth of 14%, 3%, and 7% respectively in the first half of 2025, indicating strong domestic demand recovery [19][20].