Investment Rating - The report indicates a cautious investment outlook for the global sportswear industry, with a focus on specialized and functional brands showing resilience while general sports brands face sales pressure [3][4][11]. Core Insights - The performance of international sports brands such as Lululemon and Deckers remains strong, while Nike's revenue decline is better than expected. For the latest fiscal quarter, revenues for Deckers, Lululemon, Adidas, Nike, VF, and Puma grew by +17%, +7%, +2%, -12%, -8%, and -8% respectively, with net profits showing a similar trend [3][11]. - The report highlights that Nike's inventory has reached a turning point, with expectations of a narrowing revenue decline in the upcoming fiscal quarter [4][16]. - Domestic sports brands in China, including Anta and Li Ning, have shown resilience with revenue growth of +14% and +3% respectively in the first half of 2025, indicating a recovery in domestic demand [12][5]. Summary by Sections 1. Overview - Specialized and functional international sports brands demonstrate resilience, while general sports brands face sales challenges. The latest fiscal quarter saw varied performance across brands, with Nike's revenue decline being less severe than anticipated [3][11]. 2. Nike - Nike's revenue for FY25Q4 was $11.1 billion, a 12% year-over-year decline, but better than the company's expectations of a mid-double-digit decline. The net profit dropped by 85.9% to $210 million [19][21]. - The company anticipates a further narrowing of revenue decline in FY26Q1, projecting a mid-single-digit percentage drop [19][21]. 3. Adidas - Adidas maintained its full-year revenue guidance, expecting high single-digit growth for FY25 despite ongoing tariff disruptions [11][19]. 4. Lululemon - Lululemon's revenue growth was +7%, but it fell short of expectations, leading to a downward adjustment in its guidance for FY25 [11][19]. 5. Puma - Puma's revenue declined by 8.3%, with significant downward adjustments to its guidance due to discounting and tariff impacts [11][19]. 6. VF Corporation - VF Corporation's performance exceeded expectations, with an anticipated improvement in revenue decline for the next fiscal quarter [11][19]. 7. Deckers - Deckers reported a revenue increase of 16.9%, driven by strong performance from its UGG and HOKA brands, and provided optimistic revenue guidance for the next quarter [11][19]. 8. Investment Analysis - The report suggests investment opportunities in the sports industry chain, particularly in outdoor brands like Anta Sports and Li Ning, as well as global supply chain manufacturers [4][5].

Investment Rating - The report maintains a "Positive" outlook on global sportswear brands, highlighting resilience in specialized functional brands while noting cautious performance in general sports brands [4][5]. Core Insights - Specialized functional brands like Lululemon and Deckers continue to show growth, while Nike's revenue decline is better than expected. The latest fiscal quarter saw revenue changes for various brands: Deckers +17%, Lululemon +7%, Adidas +2%, Nike -12%, VF -8%, and Puma -8% [5][18]. - The performance guidance from companies is generally cautious, with Nike expected to see a narrowing revenue decline in the next fiscal quarter. Deckers anticipates revenue of $1.38-1.42 billion, Adidas expects high single-digit growth for FY25, Lululemon forecasts a 2-4% increase, and Puma predicts a low double-digit decline for FY25 [5][18]. - Regional sales show pressure in North America and significant declines in Greater China, with Nike's revenue down 21% in that region. Lululemon, however, achieved a 24% increase in Greater China through new store openings and brand awareness efforts [5][19]. Summary by Sections Overview - The report indicates that specialized functional brands are demonstrating resilience, while general sports brands face sales pressure. Nike's revenue decline is better than expected, and inventory levels are stabilizing [5][18]. Nike - Nike's FY25Q4 revenue was $11.1 billion, a 12% year-over-year decline, with a net profit of $210 million, down 85.9%. The company expects a mid-single-digit revenue decline for FY26Q1, with inventory levels showing a slight decrease [28][30]. Adidas - Adidas maintained its full-year performance guidance despite ongoing tariff disruptions, with a revenue increase of 2.2% in the latest quarter [5][18]. Lululemon - Lululemon's revenue growth was 6.5%, but it fell short of expectations, leading to a downward adjustment in its guidance for FY25 [5][18]. Puma - Puma's revenue declined by 8.3%, with significant pressure from discounts and tariffs, prompting a substantial downward revision in its performance guidance [5][18]. VF Corporation - VF Corporation's performance exceeded expectations, with a projected improvement in revenue decline for the next fiscal quarter [5][18]. Deckers - Deckers reported a 16.9% revenue increase, driven by strong performance from its UGG and HOKA brands, with a positive outlook for the upcoming quarters [5][18]. Domestic Sports Brands - Domestic brands like Anta, Li Ning, and Xtep showed resilience with revenue growth of 14%, 3%, and 7% respectively in the first half of 2025, indicating strong domestic demand recovery [19][20].