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远洋集团发力代建业务盘活不良资产
Core Insights - The construction agency business is becoming a crucial direction for real estate companies as they transition in a challenging market environment [1][2] - The competitive landscape in the construction agency sector is evolving, with a notable increase in new signed contracts and a shift towards professional capabilities over capital expansion [1][3] Group 1: Industry Trends - According to recent data from CRIC, the top 20 construction agency firms signed contracts for a total of 10,983 million square meters in the first half of 2025, representing a year-on-year increase of 28% [1] - The decline of land dividends and the failure of high-leverage models are prompting real estate firms to focus on "professional capability monetization" as a means to restructure their value chains [1] Group 2: Company Strategies - Ocean Group's construction agency brand, Ocean Construction Management, has emerged as a new player, expanding its area by 562 million square meters in the first half of this year, ranking eighth in the industry [1] - Ocean Group adopts a fully integrated development model for its construction agency business, emphasizing the importance of both heavy asset development and rapid expansion of agency services [2] Group 3: Competitive Landscape - The competitive landscape is characterized by a decrease in the concentration of new signed contracts among leading firms, with mid-tier and smaller firms accelerating project expansion [3] - Over 50% of construction agency projects have management fees ranging from 1% to 2%, with some reaching up to 3%, compared to previous highs of 5% [3] Group 4: Differentiation Strategies - Ocean Group is pursuing a differentiated competition strategy by diversifying its business and revitalizing non-performing assets, with urban renewal projects being a key focus [3][4] - The company has established deep cooperation with asset management companies (AMCs) to acquire distressed assets at discounted prices, enhancing value through professional management [4] Group 5: Future Development Paths - Ocean Group has identified three main paths for sustainable growth: establishing "bases" in selected cities, conducting "guerrilla warfare" to fill market gaps, and focusing on targeted project management [5][6] - The company aims to maintain steady growth in its construction agency business without setting unrealistic targets, emphasizing the importance of executing each project effectively [7]
行业透视 | 轻资产突围“进行时”,代建中标持续新高
克而瑞地产研究· 2025-08-08 10:16
Core Viewpoint - The transformation of "professional capability monetization" is replacing "capital scale expansion" as the core driving force for the reconstruction of value in real estate companies [2]. Group 1: Market Dynamics - The construction agency sector is experiencing a resurgence, with the top 20 companies signing contracts for an additional 10,983 million square meters in the first half of 2025, representing a year-on-year increase of 28% [2]. - The number of construction agency projects awarded in the first half of 2025 reached 260, an 8% increase year-on-year, although the growth rate has slowed compared to previous years [4][5]. - In the second quarter of 2025, the number of awarded projects was 147, with quarter-on-quarter and year-on-year growth rates of 30% and 20%, respectively, indicating a recovery in project awards [5]. Group 2: Client Composition - Government and state-owned enterprises dominate the construction agency market, with 88% of awarded projects in the first seven months of 2025 coming from state-owned clients, despite a 9 percentage point decrease from 2024 [8]. - Green City Management led in the number of awarded projects, surpassing 20, while other private enterprises like Longfor and Xuhui also increased their project counts significantly [8]. Group 3: Regional Distribution - The distribution of awarded projects shows that third and fourth-tier cities account for nearly 51% of the total, while first-tier cities remain the least represented at 11% [11]. - The Yangtze River Delta region continues to be the leading area for awarded projects, accounting for 49% of the total, although this is a decrease of 6 percentage points from 2024 [11].