Core Viewpoint - The 30th anniversary celebration of Wuliangye specialty stores highlights the brand's journey and commitment to innovation and collaboration with partners in the market [1][5]. Group 1: Historical Development - Wuliangye pioneered the specialty store model in 1995 to address consumer needs for authentic liquor and to create a reliable sales channel, with the first store opening in Changsha, Hunan [3][5]. - The specialty store network has expanded to over 1,700 locations across more than 300 cities in China, serving as a crucial platform for brand image, product integrity, and consumer experience [3][5]. Group 2: Strategic Achievements - Wuliangye has transformed its specialty stores from a single sales point to a national network, evolving from basic service to refined operations and from product delivery to brand co-creation [5][7]. - The company has continuously empowered specialty stores through upgrades and innovations, including the implementation of customer management systems and smart store technologies [5][6]. Group 3: Future Directions - Wuliangye plans to strengthen its specialty store system by focusing on five key areas: brand enhancement, operational upgrades, digital transformation, customer engagement, and marketing innovation [7]. - The company aims to create a new high-quality development phase by fostering a culture of collaboration and shared success with its partners [7].

Core Viewpoint - The establishment of the exclusive store model by Wuliangye 30 years ago has significantly transformed the marketing landscape of the Chinese liquor industry, leading to substantial growth in sales and brand recognition [1][3][10]. Group 1: Historical Development - Wuliangye pioneered the exclusive store sales model in 1995, addressing the challenges of counterfeit products and market chaos during China's economic transition [3][5]. - Over the past 30 years, the exclusive store system has expanded to over 1,700 stores across more than 300 cities, with sales increasing from several million to over 15 billion yuan [1][6]. Group 2: Strategic Evolution - The company has evolved its strategy from basic service provision to brand co-construction, enhancing operational capabilities and creating a robust ecosystem [5][6]. - Wuliangye has invested over 500 million yuan since 2019 to upgrade store hardware, ensuring that the stores maintain industry-leading standards [6][8]. Group 3: Marketing and Product Strategy - The company has implemented a "three unifications" system to enhance brand credibility, including unified staff uniforms, store visual styles, and online brand recognition [8][10]. - Exclusive products have been introduced to optimize the product structure, focusing on profit-oriented offerings to meet the needs of store operators [8][12]. Group 4: Future Directions - Wuliangye plans to strengthen its exclusive store system by focusing on brand empowerment, operational upgrades, digital transformation, customer engagement, and marketing innovation [11][12]. - The company aims to integrate online and offline resources to enhance the operational efficiency of exclusive stores, leveraging platforms like Meituan and JD.com [12][13].