双线融合
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“线上+线下”双线融合,银企互汇重塑中小微企业融资新体验
Sou Hu Cai Jing· 2025-12-26 10:13
银企互汇线上端口的数字化,为融资服务搭建了高效便捷的"绿色通道"。企业可通过互联网平台提交融 资申请,无需反复到场递交材料,大幅减少线下奔波频次,让融资申请环节更高效、更省心。同时,线 上系统可根据企业经营信息,自动推荐适配的融资产品,无需企业逐一咨询对比。 线下服务的精准赋能,则为融资安全与效率保驾护航。银企互汇组建专业服务小队,根据线上申请信息 主动对接,深入企业了解经营状况、核实融资需求真实性,为企业量身定制融资方案。同时,线下团队 全程跟踪审批进度,及时反馈沟通问题,将传统模式下的"企业追着问"转变为"服务送上门"。 中小微企业作为国民经济的"毛细血管",是推动经济增长、促进就业创业、激发市场活力的关键力量。 然而,融资难、融资繁、融资慢一直是制约其生存发展的瓶颈。传统融资模式下,企业需反复奔波于银 行办理资质审核、材料递交等手续,繁琐流程不仅耗费大量时间成本,更可能在市场机遇稍纵即逝的关 键时刻,错失发展良机。为突破这一困局,银企互汇精准锚定企业需求,创新打造"线上+线下"双线融 合服务模式,构建起一站式融资解决方案,为中小微企业带来全新的融资服务体验。 银企互汇"线上+线下"双线融合的服务创新,不 ...
“莞揭优品”双线推广出彩 直播带货交出亮眼成绩
Sou Hu Cai Jing· 2025-12-12 13:46
这种"线下引流聚气+线上转化成交"的模式,既打破了地域销售限制,又延续了实体消费的体验感,彰显了"双线融合"的传播广、效率高、互动强等突出优 势。 12月5日至7日,揭阳名优产品推介系列活动在东莞成功举办。活动期间,"莞揭优品"创新采用"线下展示+线上直播"双线融合推广模式,先后在东莞市民中 心、莞揭创新中心直播间、莞揭优品旗舰店举办了专场直播带货,集中展示了揭阳的特色优质农产品,累计实现销售额达52.3万元。该模式有效打通产销对 接新通道,有力推动揭阳农业品牌提质增效,为乡村振兴注入新动力。 三地设场精准布局 双线融合凸显优势 本次活动立足莞揭资源互补优势,构建"多点联动、双线贯通"的推广格局,助力揭阳优品全面触达市场。 线下,在市民中心展示区与莞揭优品旗舰店同步开设实体展区,集中呈现揭阳五县区农特产品,并配套产品制作展示、现场品鉴体验等环节,直观展现揭阳 农产品的原生态特质与匠心工艺,为线上直播筑牢信任基础。线上,三场直播分别聚焦"市民体验式选购""专业品牌推介""门店直达配送"三大主题,精准匹 配不同消费场景需求。专业主播与产品推荐官联动,深入解读产品种植标准、加工工艺及文化内涵,实时回应网友咨询,推出 ...
30年,300+座城市,1700+家店,五粮液专卖店书写酒业渠道变革史诗
Zhong Jin Zai Xian· 2025-09-17 01:38
Core Viewpoint - The establishment of the exclusive store model by Wuliangye 30 years ago has significantly transformed the marketing landscape of the Chinese liquor industry, leading to substantial growth in sales and brand recognition [1][3][10]. Group 1: Historical Development - Wuliangye pioneered the exclusive store sales model in 1995, addressing the challenges of counterfeit products and market chaos during China's economic transition [3][5]. - Over the past 30 years, the exclusive store system has expanded to over 1,700 stores across more than 300 cities, with sales increasing from several million to over 15 billion yuan [1][6]. Group 2: Strategic Evolution - The company has evolved its strategy from basic service provision to brand co-construction, enhancing operational capabilities and creating a robust ecosystem [5][6]. - Wuliangye has invested over 500 million yuan since 2019 to upgrade store hardware, ensuring that the stores maintain industry-leading standards [6][8]. Group 3: Marketing and Product Strategy - The company has implemented a "three unifications" system to enhance brand credibility, including unified staff uniforms, store visual styles, and online brand recognition [8][10]. - Exclusive products have been introduced to optimize the product structure, focusing on profit-oriented offerings to meet the needs of store operators [8][12]. Group 4: Future Directions - Wuliangye plans to strengthen its exclusive store system by focusing on brand empowerment, operational upgrades, digital transformation, customer engagement, and marketing innovation [11][12]. - The company aims to integrate online and offline resources to enhance the operational efficiency of exclusive stores, leveraging platforms like Meituan and JD.com [12][13].
阅北科技:打破边界,畅享便捷
Jin Tou Wang· 2025-05-06 04:34
Core Viewpoint - The local life service sector is undergoing unprecedented transformation driven by digitalization, with Yuebei Technology breaking traditional service boundaries and reshaping the industry landscape through innovation and advanced technology [1] Group 1: Technology-Driven Demand Matching - Yuebei Technology emphasizes the importance of accurately understanding user needs in the era of information overload, developing an advanced technical framework that utilizes intelligent algorithms and big data analysis to analyze user history, preferences, consumption habits, and geographical data [2] - The application of cloud computing and IoT technologies optimizes resource allocation processes, enhancing efficiency in every aspect from ingredient procurement and delivery to restaurant inventory management and efficient order dispatch [2] Group 2: Innovative Model Leading Industry Change - Differentiating itself from traditional local service platforms, Yuebei Technology adheres to a "dual-line integration" innovation concept, focusing on creating a user-friendly interface for online services while providing comprehensive digital operation solutions to merchants to improve service quality and operational efficiency [4] - This approach ensures that users receive high-standard experiences during offline consumption [4] Group 3: Quality First, Continuous Experience Optimization - Yuebei Technology has established a strict merchant admission mechanism and service quality monitoring system to ensure high service standards, conducting comprehensive audits before merchants join the platform [5] - The platform collects user feedback through various channels during service delivery, allowing for real-time tracking and evaluation of merchant service quality, with immediate communication for necessary improvements [5] - Regular analysis of user feedback enables timely updates to platform features and service content based on user needs and market changes [5] Group 4: Future Outlook - With strong technical capabilities, diverse service offerings, an innovative business model, and a commitment to quality, Yuebei Technology successfully breaks the boundaries of local life services, making convenient living accessible [7] - The company plans to continue its innovative spirit and explore new avenues to inject vitality into the development of the local life service industry [7]