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2026无锡“两会”丨政协委员程述:建设“世界级文旅地标”,无锡要更有城市识别度
Xin Lang Cai Jing· 2026-01-24 03:07
无锡南长 街。(资料图片) 为此,他建议无锡首先要凝聚发展合力,塑造国际营销品牌。具体做法包括方面: 转自:扬子晚报 "对于外国人来说,苏锡常都是江南,无锡如同打造自己的特色,使得辨识度更高,更好脱颖而出,被 记住?"正在进行的2026年无锡"两会"上,无锡市政协委员、无锡市文旅集团党委书记、董事局主席程 述建议,无锡要大力推进文旅深度融合发展,建设"世界级文旅地标",提升无锡的城市标识度,作为有 自身鲜明特色和独特魅力的江南城市被世界所知晓和铭记。 程述在参加大组专题讨论时称,习近平总书记指出,旅游业从小到大、由弱渐强,日益成为新兴的战略 性支柱产业和具有显著时代特征的民生产业、幸福产业,要推进文化和旅游深度融合发展,把文化旅游 业培育成为支柱产业。这不仅是新时代赋予的发展命题,更是无锡作为江南文化名城,在全球舞台上展 现独特魅力、提升城市能级的历史机遇,无锡应努力打造"世界级旅游目的地"这一新名片。 对标世界级旅游目的地的发展目标,对标人民群众对高品质文旅生活的新期待,文旅融合仍面临三个方 面的深层次挑战:资源整合与价值彰显的深度方面,文化内涵的挖掘、转化和国际化阐释尚处浅层,资 源的"分散化"与品牌形象 ...
四川加速打造世界级文旅地标 文旅“超级IP”闯世界
Si Chuan Ri Bao· 2025-08-14 00:14
Group 1 - In 2024, Sichuan received over 2 million inbound tourists, a year-on-year increase of 170% [1][2] - Popular tourist destinations include Chengdu Panda Base, Sanxingdui, Jinsha Site, Emei Mountain, Leshan Giant Buddha, Jiuzhaigou, and Dujiangyan [1][2] - The Chengdu Universiade has significantly boosted inbound tourism, with a 39.2% increase in foreign visitors during the summer travel peak [1][6] Group 2 - Sichuan is leveraging its "super IP" cultural tourism resources to enhance international consumption [1][6] - The province aims to create world-class cultural tourism landmarks and expand the international influence of its iconic brands [1][4] - Chengdu plans to introduce over 800 flagship stores and host more than 200 high-profile events to stimulate consumption [6] Group 3 - The Sanxingdui Museum has become a focal point for international tourism, with plans to enhance its global brand presence [4][5] - Leshan and Emei Mountain are recognized as core cultural tourism brands, but there is still a gap in achieving international recognition [4][5] - The local government is focused on upgrading infrastructure and services to meet international tourism standards [5] Group 4 - Jiuzhaigou has seen a 63.43% increase in inbound tourists this year, with new international brands opening in the area [7] - The region aims to convert tourist footfall into spending by enhancing the visitor experience with global brands [7] - Aba Prefecture plans to attract more international tourists through targeted promotional efforts and partnerships with travel agencies [7]