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人气“狂飙”的背后:前海的“留客密码”是什么?
Nan Fang Du Shi Bao· 2026-02-27 14:36
在"请到广东过大年"的火热氛围中,前海以雪花映浪花、繁花伴霓虹的全域文旅场景,打出"十百千 万"文旅商组合拳。这个春节,前海不仅点燃了湾区消费热潮,更以一份人气口碑双丰收的"开门红"答 卷,为"广东大年"增添了一抹亮丽的"前海蓝"。 人聚成景,解锁"广东大年"的国际范 旺盛的人气迅速向消费终端溢出。假日期间,前海高端住宿市场"一房难求",蛇口希尔顿单日入住率高 达98%,瑞吉、JW万豪等多家高端酒店多项经营指标创下历史新高。从"过路"到"过夜",从"过 客"变"常客",前海成功将假日的"流量"转化为消费的"留量"。 政策赋能,产业狂飙蓄势"世界级目的地" "开门红"背后是前海文体娱产业高质量发展的强势驱动。2025年,前海文体娱四上企业营收同比增长 31.1%,这个数字意味着,文旅在前海已经形成了造血能力,产业集群效应初显,文旅已成为前海经济 的新增长极。 前海出台《促进文化产业高质量发展的若干措施》,从政策扶持、品牌建设、平台搭建、场景打造、区 域协作等方面推出组合拳:发布手绘地图与文旅年历,发起成立"前海文旅发展联盟",会同深港旅游业 界推出5条"一程多站"深港旅游线路,持续开展"微度假,yeah前海"系 ...
挖掘比较优势抒写文旅体融合新答卷
Xin Lang Cai Jing· 2026-02-05 22:20
转自:贵州日报 贵州日报天眼新闻记者 张发扬 肖郎平 梁晓琳 黄若佩 在刚刚过去的2025年,黔南州游客接待量和旅游总收入再创新高,旅游总收入历史性地迈过了千亿元大 关。 回首2023年,省委主要领导赴荔波调研旅游产业发展并提出,荔波应打造世界级旅游景区。 三年来,黔南州围绕资源、客源、服务三大要素,用好世界级资源,对标世界级标准,围绕标准创新 干,积极挖掘比较优势,奋力打造世界级旅游目的地。 立体黔南:文旅体融合挖掘资源 何为比较优势?人无我有,人有我优。别人没有的,我有,这叫独特性;别人也有的,我做得更好,这 叫竞争力。近年来,黔南在做好传统观光文章的同时,持续挖掘文化、体育资源,大力推动文旅体融 合。 2月4日,立春。樟江沿线,金黄的油菜花田点缀其间,带来了春的气息。来自海南的游客莫定学拿着相 机徜徉在荔波小七孔美丽的山水之间。"虽然今天有点细雨,但丝毫不影响小七孔的美。今天上午,我 还去了附近的瑶山古寨,体验了浓郁的瑶族风情、吃了瑶族美食。有山有水有民族文化体验,此行不 虚!" ——荔波拥有"中国南方喀斯特"世界自然遗产地和"世界人与生物圈保护区"两张世界级名片。荔波县委 书记叶霖认为,要在开发中保护 ...
打造世界级旅游目的地 城市副中心瞄准“一年一爆款”
Bei Jing Shang Bao· 2026-01-25 06:41
Group 1 - The Beijing urban sub-center aims to become a world-class tourist destination with a goal of "one blockbuster per year" in its cultural tourism area [4][6] - The planning area for the cultural tourism zone is approximately 12 square kilometers, with projected tourist arrivals exceeding 26 million by 2025, reflecting a year-on-year growth of 12.5% [4][6] - The area is expected to develop a diverse ecosystem of cultural and tourism products, supported by the integration of various attractions and the upcoming Xiaotaihou River navigation system [5][6] Group 2 - By 2025, Beijing anticipates welcoming 5.48 million inbound tourists, generating tourism spending of 50.56 billion yuan, both figures expected to set new historical highs [6] - The urban sub-center's cultural tourism zone is projected to attract nearly 50 million visitors in the future, indicating significant growth potential [6] - The area will feature a complete ecosystem with attractions like Universal Studios, Bay Area, and upcoming projects such as the Peak Park and Haichang Ocean Park, enhancing the overall tourism experience [6]
2026无锡“两会”丨政协委员程述:建设“世界级文旅地标”,无锡要更有城市识别度
Xin Lang Cai Jing· 2026-01-24 03:07
无锡南长 街。(资料图片) 为此,他建议无锡首先要凝聚发展合力,塑造国际营销品牌。具体做法包括方面: 转自:扬子晚报 "对于外国人来说,苏锡常都是江南,无锡如同打造自己的特色,使得辨识度更高,更好脱颖而出,被 记住?"正在进行的2026年无锡"两会"上,无锡市政协委员、无锡市文旅集团党委书记、董事局主席程 述建议,无锡要大力推进文旅深度融合发展,建设"世界级文旅地标",提升无锡的城市标识度,作为有 自身鲜明特色和独特魅力的江南城市被世界所知晓和铭记。 程述在参加大组专题讨论时称,习近平总书记指出,旅游业从小到大、由弱渐强,日益成为新兴的战略 性支柱产业和具有显著时代特征的民生产业、幸福产业,要推进文化和旅游深度融合发展,把文化旅游 业培育成为支柱产业。这不仅是新时代赋予的发展命题,更是无锡作为江南文化名城,在全球舞台上展 现独特魅力、提升城市能级的历史机遇,无锡应努力打造"世界级旅游目的地"这一新名片。 对标世界级旅游目的地的发展目标,对标人民群众对高品质文旅生活的新期待,文旅融合仍面临三个方 面的深层次挑战:资源整合与价值彰显的深度方面,文化内涵的挖掘、转化和国际化阐释尚处浅层,资 源的"分散化"与品牌形象 ...
开足马力!广州今年要这样“搞钱”
Sou Hu Cai Jing· 2026-01-23 11:20
Core Insights - The recent Guangzhou Two Sessions highlighted key tasks for the upcoming year, focusing on "deeply exploring the potential of domestic and foreign demand" [1] - A systematic action roadmap has been established, emphasizing the construction of an international consumption center, effective investment, and stable foreign trade and investment [1] Consumption Strategy - The government report emphasizes "deepening" and "integrating" consumption strategies, aiming to create a comprehensive consumption attraction by merging commerce, tourism, culture, sports, and health [3] - Suggestions include transforming large events into sustainable city attractions, with a focus on developing cultural IPs from events like the National Games [4][6] Investment Initiatives - The government plans to implement an industrial investment leap plan, targeting over 380 billion yuan in annual investment across 851 key projects [8] - A new investment system is proposed to address current challenges, including a government-led fund to attract social capital, aiming for a 50 billion yuan industry fund cluster [10][12] Foreign Trade Development - Guangzhou's foreign trade performance was strong, with a total import and export value exceeding 1.2 trillion yuan, marking a 10.4% increase [13] - The government aims to consolidate traditional advantages while exploring new trade avenues, including intermediate goods trade and cross-border e-commerce [14][16] Collaborative Growth - The strategy includes leveraging Hong Kong's global service network to enhance Guangzhou's export capabilities, promoting a collaborative platform for "Guangzhou manufacturing + Hong Kong services" [16] - The combined efforts in consumption, investment, and export are seen as a powerful engine for high-quality development in Guangzhou [16]
超936万人次!2025年上海接待入境游客量创新高
Xin Hua She· 2026-01-23 03:21
"2025年我们的海外游客数量增长非常迅猛。"上海迪士尼度假区总裁、总经理包兆天介绍,2025年上海 迪士尼乐园的最大境外客源地是马来西亚、泰国、新加坡。 记者1月22日从上海市文化和旅游局获悉,2025年,上海接待入境游客超936万人次,较2024年增长近四 成,也超过了2019年的897万人次,创年游客量新高。 2025年上海接待713.9万人次外国游客,同比增长近五成,也创新高。其中,韩国是上海最大入境客源 国,2025年来沪韩国游客为90.9万人次,同比增长103.6%。随着免签政策红利持续显现,近程的泰国、 印度尼西亚,中远程的俄罗斯、意大利,2025年来沪游客量都实现超过五成的同比增长。 日常生活场景成为入境游客喜爱的风景。汉服旅拍体验、文博科普场馆、街区社区、"餐饮+演出"等多 元消费场景,深受外国游客欢迎。 上海市文化和旅游局介绍,上海正通过加强信息服务、优化交通服务、完善消费服务、完善便民服务、 筑牢安全服务等5方面20条措施,让更多海内外游客像本地人一样"丝滑"旅行,实现主客共享;同时探 索将入境游客"首站体验"与"沉浸式传播"融合起来,邀请来过上海、正在上海的入境游客一起推 广"Chin ...
贵州多维发力推进旅游产业化 加速建设世界级旅游目的地
Zhong Guo Xin Wen Wang· 2025-12-29 07:53
Core Viewpoint - Guizhou is actively promoting the industrialization of tourism and aims to build a world-class tourist destination by leveraging its unique resources and improving transportation networks [1][5]. Group 1: Tourism Product Innovation - Guizhou is moving away from a single sightseeing model to a diversified, immersive, and high-quality tourism experience [2]. - The Huangguoshu Scenic Area has seen a historic breakthrough with over 6 million visitors in 2025, with double-digit growth in both visitor numbers and total tourism expenditure from January to October [2]. - Innovative travel products like "支支串飞" and "小车小团" are introduced to enhance transportation options for tourists, creating a "fast entry, slow travel" experience [2]. Group 2: Accommodation Development - Guizhou has approximately 13,000 homestays, ranking among the top in the country, with a nearly fivefold increase since 2019 [3]. - These homestays are evolving into destinations themselves by integrating with agriculture, intangible cultural heritage, and wellness, enriching the tourism industry's depth and diversity [3]. Group 3: International Market Expansion - Guizhou is focusing on the Southeast Asian market, with recent interactions including a delegation of Malaysian travel agents exploring Guizhou's attractions [5]. - The Guiyang Longdongbao International Airport has a passenger throughput of 22.32 million in 2025, surpassing the previous year's figures, and operates 215 flight routes, including 15 international destinations [5]. - The establishment of the "Guizhou-Hong Kong-Macau Tourism Alliance" aims to enhance cooperation and attract more tourists from Hong Kong and Macau to Guizhou [5]. Group 4: Visitor Growth and Service Enhancement - From January to October 2025, the number of inbound tourists to Guizhou increased by 46.6% year-on-year [7]. - To meet the rising demand for multilingual services, Guizhou is conducting training for multilingual tour guides to improve the quality of international service [7]. - The province is implementing comprehensive measures to enhance the tourism experience, optimize service ecosystems, and deepen international cooperation [7].
烟火人间 爽居畅游 贵州冬季文旅市场持续火热
Ren Min Ri Bao· 2025-12-24 22:15
Core Viewpoint - Guizhou is enhancing its winter tourism appeal through improved transportation infrastructure, diverse cultural activities, and unique thematic products, aiming to establish itself as a world-class tourist destination. Group 1: Transportation and Infrastructure - The opening of the Panxing High-Speed Railway on November 28 has enabled Guizhou to achieve "county-level expressway access" and "city-level high-speed rail connectivity," enhancing the overall tourism transportation framework [1] - The integration of high-speed rail with local tourism resources is expected to break seasonal limitations and create new winter tourism consumption hotspots [1] Group 2: Thematic Products and Activities - Guizhou is focusing on six major thematic products to address the weak presence of winter tourism, including hot spring wellness, mountain skiing, and cultural festivals [2] - The province has 303 hot spring sites rich in various trace elements, promoting 13 key hot spring resorts that combine wellness with traditional Chinese medicine and other elements [2] - The winter mountain skiing experience is being promoted with products like "take the high-speed train to ski," leveraging the region's suitable climate for snow activities [2] Group 3: Cultural and Festive Events - Guizhou is promoting its rich cultural heritage through events like the Miao and Dong New Year celebrations, enhancing the winter tourism experience with local traditions and festivities [3] - The province is optimizing its tourism offerings by creating differentiated winter consumption options, such as the "Southern Winter Escape" label for warmer regions [3] Group 4: Collaborative Initiatives and Promotions - Various cities in Guizhou are launching unique winter tourism activities, including free skiing experiences and regional ticket discounts, to stimulate winter consumption [4] - Guiyang is hosting over 40 events under the theme "Cool Guiyang," including music festivals and light shows, to attract younger tourists [4] - Liupanshui is promoting 12 ice and snow-themed activities and distributing 100,000 free ski experience tickets to enhance winter tourism engagement [5] Group 5: Regional Highlights and Unique Experiences - Different regions in Guizhou are creating unique tourism experiences, such as the "Ice and Fire Fusion" concept in Liupanshui and the "21°C City" theme in Anshun, which combines hot springs with scenic attractions [5] - The province is leveraging its diverse cultural and natural resources to create themed routes that integrate wellness, sports, and cultural experiences [6] - The overall strategy aims to attract tourists year-round, showcasing Guizhou's natural beauty and cultural richness through various engaging activities [6]
行业协会:提质升级各类自然保护地资源和文旅品牌
Di Yi Cai Jing· 2025-09-29 02:22
Core Insights - The Chinese Scenic Area Association aims to enhance cultural innovation and achieve a higher level of integration between culture and tourism by launching new business models and products [1][2] Group 1: Industry Challenges and Opportunities - The tourism industry is facing intensified homogenization, upgraded market demand, and limitations of traditional development models [1] - Scenic areas must innovate culturally to overcome these challenges and achieve breakthroughs in tourism integration [1][2] Group 2: Cultural Significance - Culture is considered the "root" and "soul" of scenic areas, providing a strong foundation for transformation and expansion [2] - Scenic areas possess unique cultural characteristics that enhance their commercial value and conversion efficiency [2] Group 3: Case Study - Leshan - Leshan, with over 1,400 years of history, is positioned as a national historical and cultural city, tasked with promoting Chinese stories and values [4] - The city is home to world heritage sites, including the Emei Mountain and Leshan Giant Buddha, which serve as international tourism highlights [5] Group 4: Strategic Recommendations - Scenic areas like Leshan need to deepen resource integration and adopt collaborative development strategies to enhance their global tourism appeal [5] - There is a need to target overseas markets and utilize new media for effective promotion, while focusing on sustainability and innovation in tourism offerings [5][6] Group 5: Future Directions - The concept of a world-class tourist destination lacks a definitive academic consensus, but key attractions are crucial for its establishment [6] - The use of digital governance and technologies like big data and AI is recommended for real-time monitoring and enhancing visitor experience [6]
北京城市副中心推动萧太后河水系通航,将新建沿岸文旅项目
Xin Jing Bao· 2025-06-19 14:51
Group 1 - The Beijing Urban Sub-center is focusing on developing a cultural tourism area, aiming to create a world-class tourist destination centered around the Universal Theme Park, which has received over 30 million visitors in three years [1][2] - The cultural tourism area will feature two main development corridors: a northern industrial belt and a southern night economy belt along the Xiao Taihou River [1] - The "Wanli" commercial entertainment complex is set to debut this year, contributing to the eastern micro-vacation destination in Beijing [1] Group 2 - Plans include the construction of a new dam, four boat docks, and various cultural tourism projects along the Xiao Taihou River, enhancing connectivity with the Universal Resort's internal water system [2] - By the mid-point of the 14th Five-Year Plan, the cultural tourism area is expected to release approximately 260,000 square meters of new consumer space, including two fixed theaters with a total of 7,000 seats and a large sports entertainment venue [2] - The area aims to provide over 4,000 hotel rooms, catering to mid-to-high-end markets, and establish itself as a 24-hour vibrant hub for entertainment and activities [2]