跟着世运会游四川入境游精品线路
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四川加速打造世界级文旅地标 文旅“超级IP”闯世界
Si Chuan Ri Bao· 2025-08-14 00:14
Group 1 - In 2024, Sichuan received over 2 million inbound tourists, a year-on-year increase of 170% [1][2] - Popular tourist destinations include Chengdu Panda Base, Sanxingdui, Jinsha Site, Emei Mountain, Leshan Giant Buddha, Jiuzhaigou, and Dujiangyan [1][2] - The Chengdu Universiade has significantly boosted inbound tourism, with a 39.2% increase in foreign visitors during the summer travel peak [1][6] Group 2 - Sichuan is leveraging its "super IP" cultural tourism resources to enhance international consumption [1][6] - The province aims to create world-class cultural tourism landmarks and expand the international influence of its iconic brands [1][4] - Chengdu plans to introduce over 800 flagship stores and host more than 200 high-profile events to stimulate consumption [6] Group 3 - The Sanxingdui Museum has become a focal point for international tourism, with plans to enhance its global brand presence [4][5] - Leshan and Emei Mountain are recognized as core cultural tourism brands, but there is still a gap in achieving international recognition [4][5] - The local government is focused on upgrading infrastructure and services to meet international tourism standards [5] Group 4 - Jiuzhaigou has seen a 63.43% increase in inbound tourists this year, with new international brands opening in the area [7] - The region aims to convert tourist footfall into spending by enhancing the visitor experience with global brands [7] - Aba Prefecture plans to attract more international tourists through targeted promotional efforts and partnerships with travel agencies [7]
四川以文商旅体深度融合推动高质量发展
Yang Shi Wang· 2025-08-12 12:51
Group 1 - The core viewpoint is that Sichuan is promoting high-quality economic development through the deep integration of culture, commerce, tourism, and sports by breaking down industry barriers and reconstructing consumption scenarios [1][5] - The ongoing World University Games in Chengdu has led to the release of 10 premium inbound travel routes, with 104 A-level tourist attractions in the province offering exclusive discount policies [3][5] - Sichuan is leveraging the effects of major events like the World University Games to accelerate the formation of new consumption scenarios, supported by technology to create new growth areas in the cultural and tourism sectors [5][6] Group 2 - In the first half of the year, Sichuan received 682 million tourists, with total spending exceeding 910 billion yuan [6] - The province aims to cultivate the "Shu Li An Yi" consumption brand, with expectations for the consumption market scale to surpass 2 trillion yuan by 2027 [6]
跟着世运会游四川 10条入境游精品线路推出
Si Chuan Ri Bao· 2025-08-09 00:06
Group 1 - The 12th World Games will open in Chengdu on August 7, 2025, with Sichuan's 104 A-level tourist attractions offering free admission and discounts on cable cars and sightseeing tickets for athletes, staff, and volunteers [1][2] - Ten inbound tourism routes themed "Travel Sichuan with the World Games" have been launched, showcasing the cultural essence of Bashu and integrating various tourism resources such as natural and cultural heritage, giant pandas, and wellness tourism [1] - The inbound tourism routes include classic heritage tours, panda ecological tours, and culinary experiences, aimed at attracting global visitors to experience the charm of Sichuan [1] Group 2 - Intangible cultural heritage projects such as Chengdu silk-making, shadow puppetry, and Sichuan opera will be showcased at various locations during the World Games, with daily performances by local art troupes [2] - A new branding for the "Jin Xiu Tian Fu · An Yi Si Chuan" cultural tourism initiative and the inbound tourism routes will be officially launched at the World Games Square [2]