Core Insights - The company reported a revenue of 120 million yuan and a gross profit of 61.67 million yuan for the six months ending June 30, 2025, with a loss attributable to shareholders of 28.946 million yuan, translating to a loss per share of 0.23 yuan [1] Financial Performance - Revenue for the reporting period was 120 million yuan, with a gross profit of 61.67 million yuan [1] - The company experienced a loss attributable to shareholders of 28.946 million yuan, equating to a loss per share of 0.23 yuan [1] Market Strategy - The company has adopted a market-oriented and customer-centric strategy to enhance its retail operations in tea consumer products, focusing on operational management, product development, and marketing policy adjustments [1] - Despite a challenging market environment, the company aims to improve its sustainable operational capabilities [1] Sales Channels - Sales revenue from offline distribution channels decreased by 71.5% compared to the same period in 2024 due to weak consumer spending in physical stores [1] - Conversely, sales from large customer channels increased by 103.7% compared to the same period in 2024, indicating a positive trend in this segment [1] Cost Management - The company successfully controlled costs during the reporting period, with sales and marketing expenses decreasing by 38.1% and administrative expenses decreasing by 16.8% compared to the same period in 2024 [1] - Continuous optimization and upgrading of business operations and service structures were implemented to enhance operational efficiency and provide a more agile market response for partners [1]

Group 1 - The company is transferring part of the business from its wholly-owned subsidiary, Shenyang Cuihua Jewelry Trading Co., Ltd. to another wholly-owned subsidiary, Shenyang Cuihua Jewelry Co., Ltd., to optimize management and improve operational efficiency [1][2] - The asset transfer is based on a reference date of December 31, 2024, involving the transfer of assets, liabilities, business, and personnel related to the gold and silver jewelry business [1][2] - The total assets being transferred amount to 16,892,961.15 yuan, while the total liabilities are 13,439,974.78 yuan, resulting in a net asset value of 3,452,986.37 yuan [2] Group 2 - The details of the transferred assets include accounts receivable of 99,054.86 yuan, inventory of 14,902,656.32 yuan, and fixed assets of 33,570.40 yuan [2] - The liabilities transferred consist of accounts payable totaling 13,426,515.31 yuan and other payables of 13,459.47 yuan [2] - The transfer will not affect the company's consolidated financial statements or its operational status significantly, and it does not constitute a major asset restructuring [2][3]