茶行业

Search documents
合力推进“健康中国”建设 共促营养健康科学普及
Zhong Guo Jing Ji Wang· 2025-05-19 06:37
Group 1 - The Chinese tea industry has reached an economic scale of 1.1 trillion yuan, involving over 30 million tea farmers and more than 3 billion consumers, highlighting its role in promoting a healthy lifestyle [1] - The industry is expected to contribute to the "Healthy China" initiative by integrating more technological wisdom and promoting high-quality economic and social development [1] - Various national policies related to nutrition and health have been introduced, emphasizing the importance of nutrition in improving the quality of life and upgrading industries [1] Group 2 - The "Nutrition Translator" program, launched in 2020, has aired 120 episodes and achieved over 1 billion views, focusing on public nutritional health needs [2] - The nutrition and health industry is experiencing new development opportunities and challenges, necessitating collective efforts from society to safeguard public health [2] - Discussions on balanced eating and health management emphasize the need for diverse food intake, regular exercise, and informed dietary choices [2] Group 3 - The pet nutrition industry is witnessing trends in technological innovation and standardization, as highlighted by experts in the field [3] - The "Nutrition Translator" serves as a vital platform for disseminating nutritional knowledge and supporting the healthy development of the food industry [3]
资本为何不爱喝茶?
36氪· 2025-03-31 09:24
以下文章来源于斑马消费 ,作者沈庹 斑马消费 . 寻找泛消费领域的斑马企业 没有人会拒绝一杯茶香, 但资本不待见传统茶企。 文 | 沈庹 来源| 斑马消费(ID:banmaxiaofei) 封面来源 | Pixabay 3 月初,西湖龙井核心产区还未开采,直播间里龙井茶已经热销一片。这些龙井茶来自何处,为什么这么早就上市? 澜沧古茶 2020 年冲刺 A 股之前,投资机构仅有景迈新实业和福思投资, 2018 年分别投资 1580 万元、 950 万元。 2019 年,浚泉信本、共青城凯易恒正分 别投了 2000 万元和 2990 万元, 2021 年转身奔赴港股时,新余信中合火线入股。 中国茶叶消费市场近 7000 亿元,规模并不小,但 A 股几乎没有一家纯正的茶企。 究其原因,主要是传统茶企在根上的问题没有解决,一是产品、品质及 价格不透明;二是产区及茶品类多且难标准化,在资本市场很难讲出好故事。 事实上,龙井茶广义产区庞大,每年总是非核心产区抢先上市,几百元一斤的价格,很容易让人以为喝到了正宗西湖龙井。 正是各种误区的存在,导致茶行业始终缺乏透明度, 无论价格,还是品质,普通消费者很难取到真经。 这也让茶 ...