Core Viewpoint - The performance of Yingjia Gongjiu has significantly declined, leading to a sharp drop in stock price, raising concerns among investors [1][4]. Financial Performance - In 2024, Yingjia Gongjiu reported revenue of 7.344 billion yuan, a year-on-year increase of 8.5%, and a net profit attributable to shareholders of 2.589 billion yuan, up 13.5% year-on-year [4]. - The company's growth rate has slowed compared to previous years, where it had consistently achieved over 20% growth [4]. - The original operating targets for 2024 were set at 8.064 billion yuan in revenue and 2.866 billion yuan in net profit [4]. Product Structure and Market Position - The product structure has continued to upgrade, with mid-to-high-end liquor generating revenue of 5.713 billion yuan, a year-on-year increase of 13.8%, while ordinary liquor revenue fell by 6.5% to 1.29 billion yuan [4]. - The growth of mid-to-high-end liquor has noticeably slowed, with year-on-year growth rates of 44.7%, 27.6%, and 27.8% from 2021 to 2023 [4][7]. Expense Trends - Sales expenses increased by 14.18% year-on-year, significantly outpacing revenue growth, indicating intensified competition in the liquor industry [7]. Recent Quarterly Performance - In Q1 2025, Yingjia Gongjiu's revenue was 2.047 billion yuan, a decline of 12.4% year-on-year, and net profit was 829 million yuan, down 9.5% year-on-year, marking a return to negative growth after five years [8]. Contract Liabilities - Contract liabilities have decreased, with a balance of 578 million yuan at the end of last year, down nearly 27%, and further declining to 457 million yuan by the end of March, a year-on-year decrease of about 11% [9]. Market Reaction - Multiple public funds have reduced their holdings in Yingjia Gongjiu, with notable reductions from Huatai-PineBridge and E Fund [9]. - As of April 29, the stock price was 44.7 yuan per share, down 8.38%, reaching a new low for the year, with a market capitalization of approximately 35.7 billion yuan [9].