Group 1: Cultural Tourism Trends - The core of inbound tourism is cultural immersion, with a shift from traditional sightseeing to immersive experiences for foreign tourists visiting Beijing [1] - The Mutianyu Great Wall has seen a 58% year-on-year increase in inbound visitors since 2025, totaling 630,000 visitors, attributed to enhanced media outreach, international service training, and upgraded visitor facilities [3] - Shichahai is transforming into a "living museum" of Beijing culture, with a 17% increase in foreign tourists taking boat rides from January to October, focusing on immersive experiences of local life [6] Group 2: Hospitality and Dining Innovations - The influx of tourists from emerging markets is changing the focus of inbound tourism from major cities to cultural hubs like Xi'an and Chengdu, with a preference for deep cultural experiences [8] - Traditional dining experiences, such as those offered by the famous Peking Duck restaurant, are becoming key to foreign tourists' cultural experiences, with a 25% increase in inbound group visits this year [10] - The integration of cultural elements into hotel services, such as traditional Chinese aesthetics and local experiences, is becoming essential for attracting high-end tourists [8] Group 3: Traditional Arts and Cultural Exchange - There is a growing interest in traditional Chinese opera, with efforts to create a professional experience system to promote cultural exchange and attract more foreign visitors [12] - The use of color symbolism in Peking opera, which connects deeply with cultural values, highlights the need for specialized experiences tailored to different nationalities and cultures [13]

Core Insights - The inbound tourism market is diversifying, with an increase in visitors from emerging markets, particularly countries involved in the Belt and Road Initiative, such as Southeast Asia and the Middle East [2] - There is a shift in tourist preferences from sightseeing to deep cultural experiences, with foreign visitors prioritizing cultural landmarks like the Great Wall and the Forbidden City [2] - Foreign tourists are increasingly interested in culturally rich accommodations and unique local experiences, showing a willingness to pay for products that blend Eastern aesthetics with Chinese service [2] Company Strategies - The company is enhancing its aesthetic investments by incorporating elements of Ming Dynasty culture and national aesthetics into hotel designs, creating an atmosphere of Eastern elegance [3] - Service offerings are being enriched by integrating traditional Chinese concepts such as the 24 solar terms and wellness practices, along with participatory cultural activities like food experiences and tea ceremonies [3] - The establishment of cultural service ambassadors aims to provide detailed and warm professional services, transforming accommodation into a tangible cultural experience [3]