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传统文化破圈传播
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打造入境游体验新供给
Bei Jing Shang Bao· 2025-10-30 14:17
Group 1: Cultural Tourism Trends - The core of inbound tourism is cultural immersion, with a shift from traditional sightseeing to immersive experiences for foreign tourists visiting Beijing [1] - The Mutianyu Great Wall has seen a 58% year-on-year increase in inbound visitors since 2025, totaling 630,000 visitors, attributed to enhanced media outreach, international service training, and upgraded visitor facilities [3] - Shichahai is transforming into a "living museum" of Beijing culture, with a 17% increase in foreign tourists taking boat rides from January to October, focusing on immersive experiences of local life [6] Group 2: Hospitality and Dining Innovations - The influx of tourists from emerging markets is changing the focus of inbound tourism from major cities to cultural hubs like Xi'an and Chengdu, with a preference for deep cultural experiences [8] - Traditional dining experiences, such as those offered by the famous Peking Duck restaurant, are becoming key to foreign tourists' cultural experiences, with a 25% increase in inbound group visits this year [10] - The integration of cultural elements into hotel services, such as traditional Chinese aesthetics and local experiences, is becoming essential for attracting high-end tourists [8] Group 3: Traditional Arts and Cultural Exchange - There is a growing interest in traditional Chinese opera, with efforts to create a professional experience system to promote cultural exchange and attract more foreign visitors [12] - The use of color symbolism in Peking opera, which connects deeply with cultural values, highlights the need for specialized experiences tailored to different nationalities and cultures [13]
240小时免签下北京入境游|点绛唇京剧新空间主理人刘振:构建京剧深度体验体系,推动传统文化“破圈”传播
Bei Jing Shang Bao· 2025-10-26 13:13
Core Viewpoint - The event highlighted the potential of traditional Chinese culture, specifically Peking opera, to attract inbound tourists and emphasized the need for a professional experience system to enhance cultural dissemination [2] Group 1: Inbound Tourism and Cultural Experience - The organizer of the Peking opera space, Liu Zhen, noted an increase in individual inbound tourists visiting their venues in Xicheng District, indicating a growing interest in traditional culture [2] - During the National Day holiday, immersive flash performances of Peking opera attracted significant interaction from foreign tourists, showcasing the market potential for traditional cultural experiences [2] Group 2: Professionalization of Cultural Dissemination - Liu Zhen emphasized the importance of creating a specialized Peking opera experience system tailored to foreign tourists from different nationalities and cultures [2] - Using the example of facial painting in Peking opera, Liu explained that colors convey deeper meanings related to virtues and should not be viewed merely as superficial elements, highlighting the need for professional involvement in cultural experiences [2]
“购在中国 2025大湾区消费季”活动在广州开启 线上线下掀起龙舟消费热
Group 1 - The "Shopping in China 2025 Greater Bay Area Consumption Season" was launched in Guangzhou, showcasing the city's new consumption brand "Same Boat Crossing: Cantonese Rhythm Guangzhou" [1] - The event aims to create a multi-stop shopping experience in collaboration with Hong Kong and Macau, focusing on four themes: premium shopping, exquisite dining, exciting tourism, and fine performances [1] - Guangzhou will distribute consumption vouchers and expand the range of duty-free shops to enhance the experience for global tourists [1] Group 2 - During the Dragon Boat Festival, Guangzhou is extending the "Dragon Boat+" consumption chain, integrating cultural, commercial, and tourism elements to stimulate urban consumption [2] - Various promotional activities, including discounts and themed markets, are being organized to attract both residents and tourists [2] - The city will issue exclusive dining vouchers for the "Same Boat Crossing: Cantonese Rhythm Guangzhou" initiative, offering discounts up to 200 yuan [2] Group 3 - Over 20 traditional dragon boat cultural events will be organized during the festival, linking sports with tourism and shopping [3] - Guangzhou is enhancing cross-border consumption by expanding duty-free shop offerings and improving payment convenience for inbound tourists [3] - The city aims to establish itself as an international consumption center, with a focus on innovative cultural and commercial integration through the new consumption brand [3]