新华社北京2月4日电 记者4日从文化和旅游部获悉，为进一步促进两岸人员往来正常化和各领域交 流常态化，回应台湾民众和旅游业界热切期盼，增进两岸同胞利益福祉，大陆方面将于近期恢复上海居 民赴金门、马祖旅游。文化和旅游部表示，目前各项工作正在积极筹备中，希望两岸旅游业界加强沟通 对接，为大陆居民赴金门、马祖旅游提供优质服务和产品。 ...

未 经 授 权 禁 止 转 载 ， 否 则 将 追 究 相 应 法 律 责 任 。 2月4日，据 央视新闻 报道，记者从文化和旅游部获悉，为进一步促进两岸人员往来正常化和各领域交流 常态化，回应台湾民众和旅游业界热切期盼，增进两岸同胞利益福祉，大陆方面将于近期恢复上海居民赴 金门、马祖旅游。目前各项工作正在积极筹备中，希望两岸旅游业界加强沟通对接，为大陆居民赴金门、 马祖旅游提供优质服务和产品。 看券商中国 知天下财经 来源：央视新闻 违法和不良信息举报电话：0755-83514034 邮箱：bwb@stcn.com 券中社 × 券商中国 券 中 社 扫码下载券中社APP 扫码关注券商中国公众号 quanshangcn qzs.stcn.com 舞中 券中社APP 券 商 中 国 是 证 券 市 场 权 威 媒 体 《 证 券 时 报 》 旗 下 新 媒 体 , 券 商 中 国 对 该 平 台 所 刊 载 的 原 创 内 容 享 有 著 作 权 , 责编：王璐璐 校对： 李凌锋 百万用户都在看 午后突发，20%涨停！马斯克，突传重磅消息！ 利好来了！多只A股，突发公告！ AI，突传重磅！四大巨头，同时出手！ ...

今日(2月4日)，据文化和旅游部官网消息，为进一步促进两岸人员往来正常化和各领域交流常态化，回应 台湾民众和旅游业界热切期盼，增进两岸同胞利益福祉，大陆方面将于近期恢复上海居民赴金门、马祖旅 游。目前各项工作正在积极筹备中，希望两岸旅游业界加强沟通对接，为大陆居民赴金门、马祖旅游提供 优质服务和产品。 南方都市报(nddaily)报道 ▊ 阅读更多(戳下方标题) 点击图片阅读 深圳官方通报 经营异常 农我容公司， 能 我客珠宝 点击图片阅读 致20人遇难! 监控还原事发经过 点击图片阅读 张健基 (1994年生) 王翔民 ( 2002年生 壮烈牺牲 ...

来源丨央视新闻 编辑丨金珊 SFC 据央视新闻报道，记者从文化和旅游部获悉，为进一步促进两岸人员往来正常化和各领域交流 常态化，回应台湾民众和旅游业界热切期盼，增进两岸同胞利益福祉，大陆方面将于近期恢复 上海居民赴金门、马祖旅游。目前各项工作正在积极筹备中，希望两岸旅游业界加强沟通对 接，为大陆居民赴金门、马祖旅游提供优质服务和产品。 ...

微信编辑 | 苏小 据 央视新闻 记者从文化和旅游部获悉，为进一步促进两岸人员往来正常化和各领域交流常态化，回 应台湾民众和旅游业界热切期盼，增进两岸同胞利益福祉，大陆方面将于近期恢复上海居民赴金门、 马祖旅游。目前各项工作正在积极筹备中，希望两岸旅游业界加强沟通对接，为大陆居民赴金门、马 祖旅游提供优质服务和产品。 ...

发言人张晗表示，2013年至2014年现行《团队游合同示范文本》陆续发布，包括团队旅游、大陆居民赴 台湾地区旅游等五个合同示范文本。此次修订是对现行文本的一揽子修订，2024年大陆方面恢复福建居 民赴金门马祖旅游。此次修订《大陆居民赴台湾地区旅游合同示范文本》有助于及时满足市场需求，进 一步规范市场秩序，保障旅游者和旅行社的合法权益。民进党当局出于谋"独"对抗本性和政治私利，对 台湾主流民意和业界呼声充耳不闻，对台湾基层民众和业者利益受损视而不见。一再以各种借口对旅游 和各领域交流阻挠禁限，设卡立账，不得人心。岛内业界对此已经表示极度的失望和强烈愤慨，如不改 弦更张，一味私心自用，必将更失人心，自食恶果。 经济观察网据央视新闻客户端消息，1月28日，国务院台办举行例行新闻发布会。有记者问：近日，文 旅部发布2026年版《团队旅游合同示范文本》，包含《大陆居民赴台湾地区旅游合同示范文本》，在目 前两岸旅游恢复受阻下，文本仍同步更新受到关注。台观光管理部门称，若陆方有善意恢复两岸旅游， 应尽速恢复通过小两会协商观光议题，请问发言人对此有何评论？另外，去年一月大陆方面宣布恢复福 建上海居民赴岛内团队游的政策是否仍然 ...

Core Viewpoint - The implementation of the "ban on group tours" for Taiwanese tourists traveling to mainland China has not deterred the genuine demand for cross-strait exchanges, prompting calls for the Taiwanese government to lift restrictions and restore direct flights [1] Group 1: Policy Impact - The Taiwanese government introduced the "ban on group tours" in 2020 under the pretext of the COVID-19 pandemic, and in 2024, it raised travel warnings for mainland China and Hong Kong/Macau to "orange," advising against non-essential travel [1] - Despite these restrictions, the number of Taiwanese tourists visiting mainland China is expected to differ by nearly 3.8 million by 2025, resulting in a tourism deficit of 152 billion New Taiwan Dollars [1] Group 2: Tourism Trends - Recent tourism exhibitions in Kaohsiung have shown a high interest in travel to mainland destinations, with regions like Xinjiang becoming increasingly popular among Taiwanese tourists [1] - The travel preferences of Taiwanese citizens have diversified, with older individuals traditionally favoring mainland travel, while younger generations are increasingly interested in exploring [1] Group 3: Service Quality and Accessibility - The quality of tourism services in mainland China has improved significantly, leading to a positive perception among travelers, with many stating that visiting changes their views [2] - The integration of film and tourism has also played a role in boosting interest in mainland travel, as evidenced by a 240% increase in flight searches to Chongqing since March, driven by popular Chinese dramas [2] - Recent measures to facilitate travel, such as fee waivers for the application of travel permits and an increase in the number of ports issuing permits, have been well-received [2] Group 4: Travel Logistics - The limited number of direct flights and routes has complicated travel for Taiwanese tourists, often requiring them to take connecting flights, which can double travel time [2] - Currently, only about 35% of pre-pandemic flight frequencies between Taiwan and mainland China have been restored, with travelers needing to transit through cities like Guangzhou or Shenzhen [2]

Core Insights - The tourism industry in Taiwan is experiencing a significant decline in demand, particularly due to the sharp decrease in visitors from mainland China [1][2] - Industry professionals are urging the Taiwanese government to reopen borders to mainland tourists to revive market demand and support the tourism sector [1][2] Group 1: Tourism Demand Decline - Visitor numbers to Alishan, a major tourist attraction, have plummeted from over 2.7 million in 2014 and 2015 to less than 900,000 last year, with July and August this year seeing even lower figures compared to the same months last year [1] - The overall number of tourists to Taiwan in the first half of this year was 4.19 million, which is only about 70% of the levels seen in the same period of 2019, indicating a significant gap compared to global tourism recovery [2] Group 2: Impact on Local Businesses - Local businesses, including tea shops and restaurants in tourist areas like Alishan, are reporting drastic reductions in sales and foot traffic, with some businesses seeing income drop by several tens of percent [2] - The absence of mainland tourists has led to a noticeable decline in activity at popular sites across Taiwan, such as Sun Moon Lake and Gaomei Wetlands, where previously crowded conditions have turned sparse [2] Group 3: Regional Tourism Highlights - In contrast, tourism in Kinmen has shown positive signs, with the resumption of mainland tourist visits leading to increased foot traffic in local attractions during the recent holiday period [3] - The "small three links" between Kinmen and mainland China have seen stable growth, with over one million visitors recorded by the end of July this year, suggesting a potential recovery in this specific region [3]

Core Viewpoint - Taiwan's tourism industry is experiencing significant downturns, with calls from industry players for increased cross-strait tourism exchanges to revitalize the sector [1][2][3]. Group 1: Current Situation of Tourism - Tourist numbers in Taiwan have drastically decreased, with Hualien's accommodation rates dropping to below 30% during the summer peak season [1]. - The number of visitors to popular tourist spots like Kenting has also sharply declined, leading to some businesses, such as go-kart operations, facing closure due to lack of customers [2]. - The Taiwanese authorities have revised their forecast for inbound tourists to 9 million, failing to meet the previous target of 10 million for two consecutive years [2]. Group 2: Economic Impact - The reduction in mainland Chinese tourists has severely impacted Taiwan's tourism revenue, with an estimated loss of NT$102 billion (approximately US$3.4 billion) attributed to the decline in mainland visitors [3]. - The average spending per mainland tourist is estimated at NT$51,000, indicating a substantial economic contribution that is now missing from the tourism sector [3]. - The overall foreign exchange income from tourism is projected to be NT$322.1 billion for 2024, with the loss from mainland tourists accounting for 31% of this total [3]. Group 3: Industry Perspectives - Industry experts emphasize that the absence of mainland tourists has a cascading effect, reducing the attractiveness of Taiwan for other international visitors [3]. - There is a consensus among tourism professionals that enhancing cross-strait tourism exchanges would positively impact both the tourism industry and the broader economy [3]. - Recent commentary in Taiwanese media suggests that the government should heed public sentiment and facilitate the reopening of group tours from mainland China to rejuvenate the tourism market [3].

Group 1 - Taiwan's tourism industry is seeking to enhance cross-strait exchanges to boost market conditions, particularly by encouraging mainland Chinese tourists to visit Taiwan [2][3] - The 2025 Taiwan Tourism Expo held from August 22 to 25 showcased various businesses, including travel agencies and hotels, aiming to attract more customers with innovative products and competitive pricing [2] - The Taiwan authorities have lowered the estimated number of inbound tourists for the year to 9 million, failing to meet the target of 10 million for two consecutive years, indicating a significant decline in the inbound tourism market [2] Group 2 - The absence of mainland Chinese tourists, who previously constituted a significant portion of visitors, has led to a further decrease in tourism demand in Taiwan [5] - Kinmen has shown a notable increase in tourism, with over 1 million visitors recorded by the end of July, marking an increase of over 330,000 compared to the previous year, benefiting local businesses [5] - The Taiwan authorities continue to impose restrictions on group travel to mainland China, negatively impacting the local tourism industry, despite a high willingness among Taiwanese residents to travel to the mainland [5]