Core Insights - The trend in tourism during the National Day and Mid-Autumn Festival has shifted from traditional sightseeing to personalized and immersive travel experiences, with travelers seeking emotional value and cultural understanding [1][5][8] Group 1: Travel Trends - Self-driving trips have gained popularity, with car rental orders increasing by over 20% year-on-year, reflecting a move towards experiential travel [1] - Long-distance travel orders have increased, with domestic long-distance travel orders rising by 3 percentage points compared to last year [5] - Popular destinations include first-tier and new first-tier cities, with hotel bookings in these areas seeing significant growth [2] Group 2: Tourist Behavior - Tourists are increasingly willing to pay for valuable experiences, as evidenced by the rise in bookings for boutique small group tours and customized travel services [1][8] - There is a notable increase in the number of foreign tourists visiting places like Guilin, attributed to the implementation of visa-free policies [3] - Many travelers are opting for less crowded destinations to enhance their travel experience, indicating a shift towards seeking tranquility and unique experiences [7][8] Group 3: Market Data - Hotel booking heat in over 30 districts has increased by more than 100% year-on-year, with specific areas like Pingtan County and Horgos City seeing the highest growth [2] - The overall tourist flow in Hunan Province reached 15.96 million during the holiday, marking a 51.98% year-on-year increase [3]

Core Insights - The tourism market is experiencing a shift during the "Eleventh" holiday, with travelers increasingly seeking personalized and in-depth travel experiences rather than just visiting traditional popular attractions [1] Industry Trends - There is a growing trend among travelers to prioritize unique and personalized experiences over conventional sightseeing [1]