Core Insights - The trend in tourism during the National Day and Mid-Autumn Festival has shifted from traditional sightseeing to personalized and immersive travel experiences, with travelers seeking emotional value and cultural understanding [1][5][8] Group 1: Travel Trends - Self-driving trips have gained popularity, with car rental orders increasing by over 20% year-on-year, reflecting a move towards experiential travel [1] - Long-distance travel orders have increased, with domestic long-distance travel orders rising by 3 percentage points compared to last year [5] - Popular destinations include first-tier and new first-tier cities, with hotel bookings in these areas seeing significant growth [2] Group 2: Tourist Behavior - Tourists are increasingly willing to pay for valuable experiences, as evidenced by the rise in bookings for boutique small group tours and customized travel services [1][8] - There is a notable increase in the number of foreign tourists visiting places like Guilin, attributed to the implementation of visa-free policies [3] - Many travelers are opting for less crowded destinations to enhance their travel experience, indicating a shift towards seeking tranquility and unique experiences [7][8] Group 3: Market Data - Hotel booking heat in over 30 districts has increased by more than 100% year-on-year, with specific areas like Pingtan County and Horgos City seeing the highest growth [2] - The overall tourist flow in Hunan Province reached 15.96 million during the holiday, marking a 51.98% year-on-year increase [3]

Core Insights - The national cultural tourism market experienced a strong start during the National Day and Mid-Autumn Festival holiday, with an expected flow of over 340 million people on October 1, marking a historical peak [1] - There is a significant increase in long-distance and customized travel orders, reflecting a strong consumer demand for in-depth travel experiences [2][3] Group 1: Travel Trends - The total inter-regional movement of people during the 8-day holiday is projected to reach 2.36 billion, averaging about 295 million per day, a 3.2% increase from the previous year [3] - Self-driving travel is expected to account for approximately 80% of total travel, with an estimated 1.87 billion self-driving trips [3] - Customized travel orders have seen a year-on-year increase of over 40% during the holiday period [2][3] Group 2: Regional Insights - Cities located at provincial borders are attracting more tourists, with significant order growth in cities like Zhaotong (70%), Ganzhou (57%), and Shiyan (43%) [7] - The demographic of travelers has shifted, with younger tourists (ages 18-35) becoming the main consumer group during the holiday, seeking unique experiences [7] Group 3: Cultural and Thematic Attractions - The integration of cultural and tourism sectors is a new trend, with family-friendly attractions like theme parks and museums remaining popular [9] - Ticket bookings for major attractions like Shanghai Disneyland and Universal Studios have increased by over 40% compared to last year [9] - Innovative cultural events, such as the immersive art show at the Shanghai Museum, are being introduced to attract younger audiences [10] Group 4: Cross-Border Travel - The average daily number of inbound and outbound travelers is expected to exceed 2 million during the holiday, driven by favorable visa policies and flight recoveries [14] - There is a notable increase in outbound travel bookings, with a nearly 40% rise in Shanghai tourists' bookings for international travel compared to last year [14] - Emerging destinations like Kazakhstan and Uzbekistan are gaining popularity among travelers [14]