旅游地图：这些地区热度高 从各地的数据来看，一到国庆中秋假期，很多地方是"国内国外都堵"。 "我们两家人，两辆车，从河池过来桂林，一边开一边玩。"10月3日一大早，在广西桂林市榕湖古南门 旁边，两家外地游客结伴前来吃桂林米粉，其中一位游客李俊一边吃一边向记者介绍他们的行程。 李俊用"随意、体验"来描述他们的行程，并在记者给他们介绍了桂林周边的旅游景点之后，临时改变了 计划，准备先去其中一个景点游玩。 李俊的态度，是今年国庆中秋假期很多游客的典型代表。从各个平台的旅游数据来看，跟风"打卡"式旅 游逐渐退潮，越来越多游客青睐个性化、深度的旅行体验。 携程报告指出，不盲目跟风、把方向掌握在自己手中的自驾旅行方式受到欢迎。假期首日，携程租车自 驾订单量上扬，单均花费同比增长超20%。"这一变化反映旅游消费正从'看过'走向'体验'，从'观光'进 入'生活'。游客不再满足于浅层游览，更渴望在旅途中建立情感共鸣与文化理解。" 从整个假期来看，北京包车游假期订单同比增长75%，四川阿坝等风景胜地包车订单增长翻倍；出境包 车游更是呈现深度化趋势，整体订单量同比增长超120%。 多家旅行社告诉21世纪经济报道记者，他们所做的"精 ...

"10月2日起，景区客流量明显增多，我们已启动应急保障模式。"阳朔县漓江景区管理有限公司副 总经理黄卉介绍，景区全员在岗，还临时增派25名水上救援人员、50名观光车司机、35名交通保障人 员、12名保洁员，租用15辆公交车，全力投入安全巡查、交通保障、卫生保洁等工作，确保游客高效登 筏、安全游览。 遇龙河景区的"休闲漂"同样人气高涨。竹筏穿梭在原生态河道，两岸金黄的稻田、古朴的石桥与错 落的村落尽收眼底，游客们在缓缓流淌的河水中，感受着田园风光的静谧悠然，身心得到彻底放松。 夜幕降临，西街化身"烟火名片"。街道两侧挂满鲜艳的五星红旗，特色美食摊前挤满游客，桂林米 粉、阳朔啤酒鱼等当地美食人气爆棚。来自五湖四海的游客在此汇聚，欢声笑语中，满是欢快祥和的节 日气息。（傅清龙 陈曦文） 10月3日，阳朔凭借奇绝山水与浓郁民俗迎来旅游小高峰。清晨江面竹筏漾起涟漪，夜晚西街民俗 风情流淌，处处洋溢着节日热闹气氛，各地游客在此开启沉浸式度假，深度感受阳朔的独特韵味。 漓江作为阳朔旅游的"金字招牌"，成为游客向往的打卡地。在漓江景区观莲码头，游客在景区工作 人员引导下，有序登上竹筏，竹筏载着游客缓缓驶入青山绿水间。游客们或 ...

在柳州螺蛳粉产业"走出去"的同时，广西积极布局全区特色米粉产业发展。桂林米粉启动推广；南宁老 友粉启动标准化建设；防城港发布海鲜粉地方标准；玉林市推动牛腩粉"五个一"工程建设。 "2026年，是中国米粉出海元年。"桂林花桥荣记控股有限公司总经理黄超接受采访表示，中国各类米粉 都有"走出去"的机遇。他指出，目前，中国各类别米粉出现有品类、无品牌的现状，未来米粉产业在海 外的发展仍然是一片蓝海。 科技发展成为破解小米粉"出海"难的关键因素之一。黄超以旗下桂林米粉为例介绍，通过研发小型化、 仅占地约一平方米的即时鲜榨米粉设备，解决了桂林米粉长期难以保鲜储运的行业痛点。他指出，除技 术创新，品牌价值塑造、国际化运营管理能力提升，都将是小米粉成功"圈粉"海外的核心要素。 柳州市依托广西科技大学打造广西柳州螺蛳粉技术创新中心等科研平台，制定面向东盟的团体标准；助 力柳州螺蛳粉精准对接海外市场法规与消费习惯。 目前，中国已构建起"国家—省—市"三级政策支撑体系。国家层面将米粉加工业纳入宏观规划，明确技 术升级路径；省级层面，如湖南、江西等米粉主产区则出台专项技术创新行动计划，并设立转型升级资 金，对智能生产线改造提供财政补 ...

Core Points - The event "Mountain and Water Interaction: Guangdong-Guangxi Cooperation on Quality Products" was held in Guangzhou, resulting in six strategic cooperation projects involving various sectors such as fruits and grains [1] - Over a hundred high-quality specialty agricultural products from Guilin, including rice, mushrooms, and sweet corn, were showcased, allowing consumers to experience Guilin's flavors [1] - The event attracted numerous buyers and citizens, highlighting the potential for Guilin products to penetrate the Greater Bay Area market [2] Group 1 - The event aims to facilitate the entry of Guilin's agricultural products into the Greater Bay Area, providing consumers with more quality, green, and healthy product options [2] - Guilin has developed 240 geographical indication products and specialty agricultural products, showcasing its commitment to rural revitalization [1] - The cooperation between Guangdong and Guangxi is not only economic but also cultural, enhancing the emotional connection between the two regions [2]

Core Insights - The Chinese rice noodle industry has reached a market scale of 300 billion yuan, with a complete industrial chain covering planting, production, processing, distribution, and sales [1] - The popularity of rice noodles is reflected in social media discussions, which have increased by over 30% year-on-year, with total online mentions exceeding 1 billion [1] - The market is rapidly expanding, with a projected terminal consumption market size of over 80 billion yuan by 2025, indicating a shift from regional specialty food to a national daily consumption [18][20] Industry Overview - The rice noodle industry has evolved from a local food history to a national phenomenon, with various regional specialties like Guangxi's snail noodles and Chongqing's spicy noodles gaining popularity [6][7][9] - The market has seen a significant increase in the number of registered companies, with over 60,000 new registrations in 2023, a 31.9% increase from 2022 [36] - The industry is characterized by a competitive landscape, with a focus on brand differentiation and innovation in flavors and product offerings [29][42] Market Dynamics - The online and offline sales channels for rice noodles are expanding, with nearly 210,000 stores nationwide by mid-2025, and over 80,000 new stores opened in the past year [20] - The online segment has seen a significant increase in demand, with online orders for rice noodles accounting for 11.2% of the snack fast food category in 2023 [20] - The rise of instant rice noodles has been driven by modern production techniques and consumer preferences for convenience, leading to a surge in online sales [20][23] Competitive Landscape - The top brands in the instant rice noodle market have established a stable market structure, with the top six brands maintaining their rankings from 2023 to 2025 [23] - The brand "Chou Bao" has consistently held the largest market share, increasing from 8.2% in 2023 to 11.5% in 2025 [24] - The offline market remains fragmented, with over 80% of brands having fewer than 50 stores, indicating a competitive environment with many small players [26] Consumer Trends - The demand for rice noodles has transcended basic sustenance, becoming a lifestyle choice among young consumers, driven by low cost and high emotional value [13][15] - Social media has played a crucial role in promoting rice noodle culture, with various discussions and trends emerging around different types of noodles and eating experiences [15][32] - Flavor trends are evolving, with sour and spicy flavors becoming dominant, and a growing interest in healthier options like konjac and buckwheat noodles [29] Supply Chain and Production - The rice noodle industry has developed a comprehensive supply chain, focusing on quality raw material sourcing, standardized production, and efficient distribution networks [38][39] - The establishment of industry standards, such as the recently approved QB/T2652-2025, is expected to enhance product quality and market trust [39] - Companies are increasingly investing in integrated supply chain systems to enhance competitiveness and operational efficiency [42][45] Future Outlook - The rice noodle market is expected to continue its growth trajectory, with increasing consumer demand and ongoing innovations in product offerings and production methods [18][50] - The integration of modern agricultural practices and branding strategies will be key to transforming traditional rice noodles into valuable consumer products [49][50] - The industry's evolution reflects a broader trend towards the establishment of a sustainable agricultural ecosystem, with rice noodles becoming a significant part of China's culinary identity [50]

Core Insights - The China Food Industry Supply Chain Promotion Conference aims to enhance the global competitiveness of the flour-based food industry, gathering industry representatives and experts to discuss development paths [1][2]. Group 1: Industry Transition - The flour industry is transitioning from local flavors to becoming a pillar of the national economy, as highlighted by industry leaders [2]. - Regional specialties such as Tongxu spicy noodles and Guilin rice noodles showcase the industrialization of local flavors [2]. Group 2: Supply Chain Innovation - The flour industry is experiencing a synergy of consumption upgrades, e-commerce connections, and policy support, with a shift in consumer demand from "eating enough" to "eating well" [3]. - Key innovations in supply chain efficiency are driven by cost reduction and consumer benefits, emphasizing the importance of supply chain optimization [3]. - The establishment of the "China Flour Chain Industry Expert Think Tank" aims to publish annual supply chain development white papers and conduct industry research [4]. Group 3: Industry Upgrades - The industry faces challenges such as supply chain collaboration, health demands, and globalization, with a focus on new flavors, processes, ingredients, and channels [5]. - Companies are expected to enhance supply chain control from farm to table, with significant growth potential in flour-based products [5]. - Innovations in flavor and health, such as low-GI products and reduced sugar options, are critical for meeting evolving consumer preferences [5]. Group 4: Collaborative Growth - The conference emphasized the need for a collaborative approach in the food industry, moving away from isolated operations to a more interconnected supply chain [6]. - The "China Food Industry Supply Chain Global Tour" initiative aims to expand market share and foster cultural communication through food [9]. - The launch of the "2025 Supply Chain Innovation Enterprises" list highlights 25 leading companies in the industry, showcasing their innovative capabilities [6].

Group 1 - The event held on July 11, 2025, in Xiamen focused on promoting Guangxi specialty food products and resulted in the signing of 6 strategic cooperation projects with a total value of 160 million yuan [1] - The theme of the event was "Fujian-Guangxi Jointly Promoting Food Industry and Government-Enterprise Cooperation to Boost Domestic Demand," emphasizing collaboration in specialty food development, market promotion, and supply chain coordination [1] - A showcase area featured over 50 Guangxi specialty food companies, highlighting a diverse range of products including grains, specialty rice noodles, liquor, tea, new beverage ingredients, and dairy products [1] Group 2 - In recent years, Guangxi's food brand influence and market competitiveness have been on the rise, with the food industry achieving a production value of 325.7 billion yuan in 2024 [2] - Guangxi is focusing on developing ten major industrial clusters, including new beverage, specialty rice noodles, fruit and vegetable processing, refined tea, and brewing [2] - Six food production areas have been cultivated, including Liuzhou snail noodles and Wuzhou Liu Bao tea, which have been recognized as key traditional and local specialty food industries [2]

Group 1 - The Ministry of Industry and Information Technology has officially approved 1,128 industry standards, including the light industry standard QB/T2652-2025 for rice noodles, which will replace previous standards [1] - The new standard aims to integrate and replace the old standards, categorizing boiled rice noodle products as industry standard products, applicable to the production, inspection, and sales of pre-packaged rice noodles [1] - The standard specifies the raw materials, technical processes, and production methods for rice noodles, along with testing methods, inspection rules, labeling, packaging, transportation, and storage [1] Group 2 - The approval of the rice noodle standard is expected to enhance market regulation, improve product quality, and protect consumer rights, while promoting the high-quality development of local specialties like Liuzhou snail noodles and Guilin rice noodles [2] - As a leading enterprise in the Liuzhou snail noodle industry, the company has established two factories in Liuzhou and continues to engage in industry-academia-research collaborations to drive innovation [2] - The company’s research project on improving the quality and industrialization of pre-packaged Liuzhou snail noodles won the first prize of the "China Food Industry Association Science and Technology Award" in 2023 [2] Group 3 - The Liuzhou snail noodle industry serves as a model for local food industrialization, with government support and collaboration between enterprises and universities overcoming technical challenges and establishing industry standards [3] - There is an expectation for more companies like the leading enterprise to drive continuous innovation in the industry, aiming for further standardization and scaling of local food industries [3]

Core Points - The newly approved industry standard for rice noodles (米粉) fills a gap in the regulations for boiled rice noodles, establishing the highest industry standard in China [1][2] - The standard was developed by key stakeholders including Liuzhou snail rice noodle companies and Guangxi University of Science and Technology, and will be implemented starting May 1, 2026 [1] - The standard aims to regulate production, inspection, and sales of pre-packaged rice noodles, enhancing product quality and market development [1] Group 1 - The industry standard is based on the processing experience of Guangxi's rice noodle industry, promoting the healthy development of local specialties like Liuzhou snail rice noodles and Guilin rice noodles [2] - An English version of the rice noodle industry standard will be submitted to facilitate the expansion of the rice noodle industry into overseas markets [2]

Industry Overview - In 2023, the total revenue of the restaurant industry in Guangxi reached 126.596 billion, with a growth rate of 3.6%. The accommodation and catering industry added value was 45.352 billion, growing by 11.9% [2] - As of March 2025, Guangxi had approximately 239,000 restaurant outlets, with snack and fast food outlets being the most numerous, exceeding 90,000 and accounting for 37.7% [2] - The beverage industry in Guangxi is highly developed, with nearly 25,000 beverage shops, representing 10.4% of the total [2] - In Nanning, snack and fast food outlets account for 38.3% of the total, while Guangxi cuisine represents only 1.2% [2] - The cities with the most Guangxi cuisine restaurants are Nanning and Guilin, each having over 700 outlets, together accounting for 47.8% of the total in the province [2] - The development characteristics of Guangxi's catering industry include product-driven features, policy-driven standardization, integration of ethnic customs and ecological ingredients, and the rise of new consumption models [2] Guangxi Cuisine Insights - Guangxi cuisine, also known as 桂菜, is characterized by its use of local ingredients and cooking techniques, reflecting the region's rich cultural heritage [3][4] - The concept of Guangxi cuisine was popularized in 2008 by the local brand 桂小厨, which upgraded its offerings and led to a surge in restaurants adopting this cuisine [4] - Guangxi cuisine emphasizes local ingredients, chain operations, and a strong brand identity, with a focus on creating a unique dining atmosphere [5] Key Dishes - The "Top Ten Famous Snacks" and "Top Ten Famous Dishes" of Guangxi were recognized through a collaborative evaluation, highlighting popular items such as 桂林米粉 and 螺蛳粉 [6] Industry Characteristics - Guangxi cuisine exhibits seasonality, regional diversity, and cultural richness, influenced by the area's natural resources and ethnic diversity [7] National Presence - While Guangxi's snacks like 桂林米粉 and 螺蛳粉 are well-known nationally, its main dishes lack recognition outside the region [8][11] - The螺蛳粉 industry has seen significant growth, with the number of related enterprises increasing from 3,300 in 2015 to 33,000 by 2024 [8][9] Brand Competitiveness - There are over 3,000 Guangxi cuisine restaurants, accounting for only 1.3% of the total restaurant outlets [12] - 桂小厨 is the leading brand in Guangxi cuisine, with nearly 30 outlets nationwide, significantly ahead of competitors [12] Challenges and Issues - The lack of standardization in dish preparation is a key challenge for Guangxi cuisine, impacting brand promotion and market competitiveness [13] - There is a shortage of culinary and management talent, hindering the industry's growth and operational efficiency [13] - Brand recognition and marketing efforts for Guangxi cuisine are insufficient, limiting its visibility and appeal outside the region [14][16] Development Trends - Future innovation in Guangxi cuisine may focus on dish creativity, culinary techniques, and integrating cultural elements into the dining experience [17][18] - The market expansion potential for Guangxi cuisine is significant, particularly in neighboring provinces and international markets [19] Policy Support - Government policies supporting the restaurant industry present opportunities for Guangxi cuisine to grow and develop [20][21] Case Study: 桂小厨 - 桂小厨, established in 2003, is the first brand to promote Guangxi cuisine, with nearly 30 outlets and over 860,000 members [22] - The signature dish, 老友鱼, sells over 510,000 portions annually, showcasing the brand's commitment to quality and innovation [23] - 桂小厨 has received numerous accolades, including recognition as a top restaurant in various culinary awards [24] - The brand actively promotes Guangxi culture through various initiatives, enhancing its market presence and consumer engagement [24][26]