Core Points - The article highlights the cultural engagement of international students in Guilin, China, through hands-on experiences with traditional crafts and local cuisine [4]. Group 1: Cultural Engagement - International students participated in making Guilin oil tea and rice noodles, as well as traditional crafts like printing and fan painting, showcasing the charm of Chinese culture [4]. Group 2: Location and Event - The activities took place on November 15, 2025, at the Xiangshan Scenic Area in Guilin, Guangxi [4].

Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai on November 5, showcasing over 100 products from 48 enterprises in Guangxi, with a focus on artificial intelligence and local specialties [1][2] Group 1: Exhibition Highlights - Guangxi's exhibition features four main thematic sections: Open Portal, Smart Connection with ASEAN, Selected Guangxi Products, and Consumption Renewal, highlighting AI-integrated manufacturing and cultural heritage products [1] - The "Maiyue AI Translation Glasses," developed by Guangxi-based Maiyue Technology Co., Ltd., gained attention for its multifunctionality, including real-time translation and voice interaction [1] - Leading companies such as Guangxi Automobile Group and SAIC-GM-Wuling showcased their latest innovations in the Open Portal section [1] Group 2: Product Innovations - Guangxi Automobile Group presented a high-performance drone engine model, emphasizing its reliability, intelligent control, and economic advantages for various applications [2] - Traditional brands like Daqian, Tianqi, and others displayed unique new products alongside ASEAN specialties and cultural creations, attracting significant interest [2] - Guangxi Canglong Technology Co., Ltd. exhibited a combination of surface and underwater robots, aimed at marine exploration and emergency rescue, with plans for expansion into ASEAN markets [2] Group 3: Business Opportunities - A trading delegation from Guangxi, consisting of 14 districts and relevant units, aims to explore business opportunities and foster cooperation during the expo [2]

Core Insights - The trend in tourism during the National Day and Mid-Autumn Festival has shifted from traditional sightseeing to personalized and immersive travel experiences, with travelers seeking emotional value and cultural understanding [1][5][8] Group 1: Travel Trends - Self-driving trips have gained popularity, with car rental orders increasing by over 20% year-on-year, reflecting a move towards experiential travel [1] - Long-distance travel orders have increased, with domestic long-distance travel orders rising by 3 percentage points compared to last year [5] - Popular destinations include first-tier and new first-tier cities, with hotel bookings in these areas seeing significant growth [2] Group 2: Tourist Behavior - Tourists are increasingly willing to pay for valuable experiences, as evidenced by the rise in bookings for boutique small group tours and customized travel services [1][8] - There is a notable increase in the number of foreign tourists visiting places like Guilin, attributed to the implementation of visa-free policies [3] - Many travelers are opting for less crowded destinations to enhance their travel experience, indicating a shift towards seeking tranquility and unique experiences [7][8] Group 3: Market Data - Hotel booking heat in over 30 districts has increased by more than 100% year-on-year, with specific areas like Pingtan County and Horgos City seeing the highest growth [2] - The overall tourist flow in Hunan Province reached 15.96 million during the holiday, marking a 51.98% year-on-year increase [3]

Group 1 - Yangshuo experiences a tourism peak due to its stunning landscapes and rich local customs, attracting numerous visitors for immersive vacations [1] - The Li River serves as a major attraction, with tourists enjoying bamboo raft rides amidst picturesque scenery, enhancing the experience of being "in a painting" [1] - The management company of the Li River scenic area has activated an emergency response mode to handle the increased visitor flow, deploying additional staff for safety and service [1] Group 2 - The Yulong River scenic area also sees high popularity, with tourists enjoying a leisurely drift along the river, surrounded by golden rice fields and traditional villages [1] - West Street transforms into a vibrant hub at night, filled with local delicacies and a festive atmosphere, attracting visitors from various regions [2]

Group 1 - The 2025 China Rice Noodle Industry Supply and Demand Matching Conference was held in Liuzhou, Guangxi, focusing on how to transform rice noodles into a "big industry" and accelerate international expansion [1] - Over 120 rice noodle processing and technology equipment companies participated in the event, seeking business opportunities [1] - A highlight of the conference was the intelligent equipment exhibition, featuring a voice-interactive vending machine for Liuzhou snail rice noodles, capable of cooking various types of rice noodles autonomously [1] Group 2 - The industrialization of Liuzhou snail rice noodles began in 2014, leading to a significant market expansion, with the industry generating hundreds of billions of RMB in revenue and exporting to over 20 countries and regions [2] - The year 2026 is anticipated to be the "year of going abroad" for Chinese rice noodles, with opportunities for various types of rice noodles to enter international markets [2] - Technological advancements are crucial for overcoming challenges in the international expansion of rice noodles, with innovations in preservation and transportation being key factors [2] Group 3 - Liuzhou is leveraging research platforms like the Guangxi Liuzhou Snail Rice Noodle Technology Innovation Center to align with ASEAN market regulations and consumer habits [3] - A three-tier policy support system has been established in China to promote the rice noodle processing industry, including national, provincial, and municipal levels [3] - Local governments are implementing special technical innovation action plans and providing financial subsidies for upgrading smart production lines [3]

Core Points - The event "Mountain and Water Interaction: Guangdong-Guangxi Cooperation on Quality Products" was held in Guangzhou, resulting in six strategic cooperation projects involving various sectors such as fruits and grains [1] - Over a hundred high-quality specialty agricultural products from Guilin, including rice, mushrooms, and sweet corn, were showcased, allowing consumers to experience Guilin's flavors [1] - The event attracted numerous buyers and citizens, highlighting the potential for Guilin products to penetrate the Greater Bay Area market [2] Group 1 - The event aims to facilitate the entry of Guilin's agricultural products into the Greater Bay Area, providing consumers with more quality, green, and healthy product options [2] - Guilin has developed 240 geographical indication products and specialty agricultural products, showcasing its commitment to rural revitalization [1] - The cooperation between Guangdong and Guangxi is not only economic but also cultural, enhancing the emotional connection between the two regions [2]

Core Insights - The Chinese rice noodle industry has reached a market scale of 300 billion yuan, with a complete industrial chain covering planting, production, processing, distribution, and sales [1] - The popularity of rice noodles is reflected in social media discussions, which have increased by over 30% year-on-year, with total online mentions exceeding 1 billion [1] - The market is rapidly expanding, with a projected terminal consumption market size of over 80 billion yuan by 2025, indicating a shift from regional specialty food to a national daily consumption [18][20] Industry Overview - The rice noodle industry has evolved from a local food history to a national phenomenon, with various regional specialties like Guangxi's snail noodles and Chongqing's spicy noodles gaining popularity [6][7][9] - The market has seen a significant increase in the number of registered companies, with over 60,000 new registrations in 2023, a 31.9% increase from 2022 [36] - The industry is characterized by a competitive landscape, with a focus on brand differentiation and innovation in flavors and product offerings [29][42] Market Dynamics - The online and offline sales channels for rice noodles are expanding, with nearly 210,000 stores nationwide by mid-2025, and over 80,000 new stores opened in the past year [20] - The online segment has seen a significant increase in demand, with online orders for rice noodles accounting for 11.2% of the snack fast food category in 2023 [20] - The rise of instant rice noodles has been driven by modern production techniques and consumer preferences for convenience, leading to a surge in online sales [20][23] Competitive Landscape - The top brands in the instant rice noodle market have established a stable market structure, with the top six brands maintaining their rankings from 2023 to 2025 [23] - The brand "Chou Bao" has consistently held the largest market share, increasing from 8.2% in 2023 to 11.5% in 2025 [24] - The offline market remains fragmented, with over 80% of brands having fewer than 50 stores, indicating a competitive environment with many small players [26] Consumer Trends - The demand for rice noodles has transcended basic sustenance, becoming a lifestyle choice among young consumers, driven by low cost and high emotional value [13][15] - Social media has played a crucial role in promoting rice noodle culture, with various discussions and trends emerging around different types of noodles and eating experiences [15][32] - Flavor trends are evolving, with sour and spicy flavors becoming dominant, and a growing interest in healthier options like konjac and buckwheat noodles [29] Supply Chain and Production - The rice noodle industry has developed a comprehensive supply chain, focusing on quality raw material sourcing, standardized production, and efficient distribution networks [38][39] - The establishment of industry standards, such as the recently approved QB/T2652-2025, is expected to enhance product quality and market trust [39] - Companies are increasingly investing in integrated supply chain systems to enhance competitiveness and operational efficiency [42][45] Future Outlook - The rice noodle market is expected to continue its growth trajectory, with increasing consumer demand and ongoing innovations in product offerings and production methods [18][50] - The integration of modern agricultural practices and branding strategies will be key to transforming traditional rice noodles into valuable consumer products [49][50] - The industry's evolution reflects a broader trend towards the establishment of a sustainable agricultural ecosystem, with rice noodles becoming a significant part of China's culinary identity [50]

Core Insights - The China Food Industry Supply Chain Promotion Conference aims to enhance the global competitiveness of the flour-based food industry, gathering industry representatives and experts to discuss development paths [1][2]. Group 1: Industry Transition - The flour industry is transitioning from local flavors to becoming a pillar of the national economy, as highlighted by industry leaders [2]. - Regional specialties such as Tongxu spicy noodles and Guilin rice noodles showcase the industrialization of local flavors [2]. Group 2: Supply Chain Innovation - The flour industry is experiencing a synergy of consumption upgrades, e-commerce connections, and policy support, with a shift in consumer demand from "eating enough" to "eating well" [3]. - Key innovations in supply chain efficiency are driven by cost reduction and consumer benefits, emphasizing the importance of supply chain optimization [3]. - The establishment of the "China Flour Chain Industry Expert Think Tank" aims to publish annual supply chain development white papers and conduct industry research [4]. Group 3: Industry Upgrades - The industry faces challenges such as supply chain collaboration, health demands, and globalization, with a focus on new flavors, processes, ingredients, and channels [5]. - Companies are expected to enhance supply chain control from farm to table, with significant growth potential in flour-based products [5]. - Innovations in flavor and health, such as low-GI products and reduced sugar options, are critical for meeting evolving consumer preferences [5]. Group 4: Collaborative Growth - The conference emphasized the need for a collaborative approach in the food industry, moving away from isolated operations to a more interconnected supply chain [6]. - The "China Food Industry Supply Chain Global Tour" initiative aims to expand market share and foster cultural communication through food [9]. - The launch of the "2025 Supply Chain Innovation Enterprises" list highlights 25 leading companies in the industry, showcasing their innovative capabilities [6].

Group 1 - The event held on July 11, 2025, in Xiamen focused on promoting Guangxi specialty food products and resulted in the signing of 6 strategic cooperation projects with a total value of 160 million yuan [1] - The theme of the event was "Fujian-Guangxi Jointly Promoting Food Industry and Government-Enterprise Cooperation to Boost Domestic Demand," emphasizing collaboration in specialty food development, market promotion, and supply chain coordination [1] - A showcase area featured over 50 Guangxi specialty food companies, highlighting a diverse range of products including grains, specialty rice noodles, liquor, tea, new beverage ingredients, and dairy products [1] Group 2 - In recent years, Guangxi's food brand influence and market competitiveness have been on the rise, with the food industry achieving a production value of 325.7 billion yuan in 2024 [2] - Guangxi is focusing on developing ten major industrial clusters, including new beverage, specialty rice noodles, fruit and vegetable processing, refined tea, and brewing [2] - Six food production areas have been cultivated, including Liuzhou snail noodles and Wuzhou Liu Bao tea, which have been recognized as key traditional and local specialty food industries [2]

Group 1 - The Ministry of Industry and Information Technology has officially approved 1,128 industry standards, including the light industry standard QB/T2652-2025 for rice noodles, which will replace previous standards [1] - The new standard aims to integrate and replace the old standards, categorizing boiled rice noodle products as industry standard products, applicable to the production, inspection, and sales of pre-packaged rice noodles [1] - The standard specifies the raw materials, technical processes, and production methods for rice noodles, along with testing methods, inspection rules, labeling, packaging, transportation, and storage [1] Group 2 - The approval of the rice noodle standard is expected to enhance market regulation, improve product quality, and protect consumer rights, while promoting the high-quality development of local specialties like Liuzhou snail noodles and Guilin rice noodles [2] - As a leading enterprise in the Liuzhou snail noodle industry, the company has established two factories in Liuzhou and continues to engage in industry-academia-research collaborations to drive innovation [2] - The company’s research project on improving the quality and industrialization of pre-packaged Liuzhou snail noodles won the first prize of the "China Food Industry Association Science and Technology Award" in 2023 [2] Group 3 - The Liuzhou snail noodle industry serves as a model for local food industrialization, with government support and collaboration between enterprises and universities overcoming technical challenges and establishing industry standards [3] - There is an expectation for more companies like the leading enterprise to drive continuous innovation in the industry, aiming for further standardization and scaling of local food industries [3]