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新华时评丨为中医药文化注入“时代流量”
Xin Hua She· 2025-11-12 02:57
Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Cultural Promotion - Recent initiatives, such as the short video series "Looking at China through Classical Medical Texts," have successfully attracted public interest in TCM by utilizing engaging formats like animation and AI [1]. - The eighth China International Import Expo showcased various TCM heritage practices, drawing significant public engagement and interest [1]. Group 2: Challenges and Opportunities - Despite the growing interest in TCM, there remains a gap between the supply of TCM products and services and the diverse demands of the public, partly due to the specialized nature of TCM knowledge [1]. - The article highlights the importance of digital integration and modern technology in preserving and promoting TCM knowledge, suggesting the establishment of digital service platforms for TCM [2]. Group 3: Future Directions - To further promote TCM culture, it is essential to innovate communication methods and create high-quality cultural events that resonate with the public [2]. - Building a skilled team for TCM popularization and training cross-disciplinary talents in TCM communication is crucial for its sustainable development [2].