央视网消息：最近，第六届"长三角国际文化产业博览会"，在上海国家会展中心举行，集中展示长三角文化产业整体形象，搭建长 三角及中外文化产业的合作交易平台。 记者在现场发现，中药茶饮、中医问诊、非遗产品及传统文化体验等展位吸引了众多观众的目光。其中包括扎染、花灯、刺绣、古 法竹纸、缂丝等项目，无不体现出传统技艺与创新设计的完美融合。 参展商张鹏宇介绍，把剪纸还有一些传统元素融合到产品里，做出像醒狮、葫芦这一系列带有吉祥寓意的手工类DIY产品。同时， 他们也做了一些更加新的工艺，利用棉纸实现香氛效果。单说这一款产品，每天零售达到100多个。 本届长三角文博会展览面积达8万平方米，吸引了来自长三角及贵州、吉林等超过1500家文化产业相关单位和企业参展。多地博物 院也纷纷带来了独具匠心的文创精品。 参展商袁俊表示，帮助更多文旅、文博的受众，能够在接受内容体验时，从观赏一直到沉浸体验，能够有很好的交互，提升用户的 消费体验。 "科技赋能文化项目"也成为本届展会的一大亮点，共有33个沉浸式项目亮相，各种新技术新体验纷纷登场。包括敦煌文化、秦朝咸 阳宫廷、越剧昆曲古戏台等，观众不仅能沉浸式观察文物细节，还可以根据自己喜好选择 ...

Core Insights - Traditional Chinese medicine (TCM) culture is gaining popularity and visibility through innovative approaches, such as the short video series "Looking at China through Classical Medical Texts," which has quickly risen to the top of various video platforms [1] - The recent China International Import Expo showcased various TCM heritage practices, attracting significant public interest and participation [1] - The increasing public health awareness and recognition of TCM culture are driving its "breaking the circle" dissemination, although there remains a gap between the supply of TCM products and the diverse demands of the public [1] Group 1 - TCM culture is being revitalized through modern digital methods, making ancient medical knowledge more accessible and engaging for the public [2] - The integration of modern technology and information platforms is essential for the preservation and promotion of TCM knowledge [2] - There is a need for a high-level team dedicated to TCM popularization, focusing on cross-disciplinary talent development [2] Group 2 - The popularity of TCM-themed markets among young people and the rise of TCM herbal drinks as a health trend reflect a growing cultural acceptance [1] - The innovative transformation and development of TCM culture are crucial for its sustainability and relevance in contemporary society [2] - Emphasizing the importance of aligning TCM with modern societal needs and leveraging technology can enhance public health and cultural confidence [2]

Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Current Trends in TCM Culture - TCM culture is gaining popularity, as evidenced by the success of the short video series "Looking at China through Classical Medical Texts," which quickly topped various video platform charts [1]. - The recent China International Import Expo showcased various TCM heritage practices, such as Lu's acupuncture and Haipai medicinal paste, attracting significant public interest [1]. - The rise of TCM-themed markets and the popularity of herbal tea drinks reflect a growing trend among younger generations towards TCM as a new health fashion [1]. Group 2: Challenges and Opportunities - Despite the increasing interest, there remains a gap between the supply of TCM products and services and the diverse demands of the public, with the specialized nature of TCM posing challenges for broader dissemination [1]. - To effectively promote TCM culture, it is essential to accelerate digital integration and utilize modern technology for the protection and dissemination of TCM knowledge [2]. - Building a high-level TCM popular science team and cultivating cross-disciplinary talents in TCM culture dissemination are crucial for enhancing public engagement and recognition [2].

Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Cultural Promotion - Recent initiatives, such as the short video series "Looking at China through Classical Medical Texts," have successfully attracted public interest in TCM by utilizing engaging formats like animation and AI [1]. - The eighth China International Import Expo showcased various TCM heritage practices, drawing significant public engagement and interest [1]. Group 2: Challenges and Opportunities - Despite the growing interest in TCM, there remains a gap between the supply of TCM products and services and the diverse demands of the public, partly due to the specialized nature of TCM knowledge [1]. - The article highlights the importance of digital integration and modern technology in preserving and promoting TCM knowledge, suggesting the establishment of digital service platforms for TCM [2]. Group 3: Future Directions - To further promote TCM culture, it is essential to innovate communication methods and create high-quality cultural events that resonate with the public [2]. - Building a skilled team for TCM popularization and training cross-disciplinary talents in TCM communication is crucial for its sustainable development [2].

Core Viewpoint - The company has established a joint venture with former Wahaha sales general manager Shen Jiangang to expand into the fast-moving consumer goods market, leveraging its research capabilities and professional marketing team [1]. Group 1: Business Development - The joint venture, named Hangzhou Shouxian Valley Food Co., Ltd., is controlled by the company and aims to develop new products such as Ganoderma coffee and traditional Chinese herbal teas to attract younger consumers [1]. - Recent product launches include Iron Skin Dendrobium pomelo juice and Iron Skin Dendrobium congee, indicating a focus on diversifying product offerings [1]. Group 2: Strategic Initiatives - The company is committed to expanding its upstream and downstream industry presence and is actively seeking suitable acquisition targets [1]. - There is a suggestion from investors for the company to establish a beverage division with a professional team and distribution system to enhance its commitment to the beverage market [3].

Core Viewpoint - The company has established a joint venture with former Wahaha sales general manager Shen Jiangang to expand into the fast-moving consumer goods market, leveraging its research capabilities and professional marketing team [1] Group 1: Joint Venture and Product Development - The joint venture, named Hangzhou Shouxian Valley Food Co., Ltd., is controlled by the company and aims to develop new products [1] - Recent product launches include Iron Skin Dendrobium Pomelo Juice and Iron Skin Dendrobium Shouxian Porridge, with plans to introduce additional products such as Ganoderma Coffee and traditional Chinese herbal teas [1] Group 2: Target Market and Strategy - The company is focusing on appealing to younger consumers by expanding its product offerings to cover young consumption scenarios [1] - In addition to developing new products, the company is actively seeking suitable acquisition targets to extend its upstream and downstream industry reach [1]

Core Viewpoint - The event "Long Life Town Supports Health" focuses on the integration of traditional Chinese medicine (TCM) into daily life, promoting health services and cultural heritage through a large-scale free clinic and volunteer service project [1] Group 1: Event Overview - The event took place in Liaocheng Dong'a County, featuring the launch of the first TCM characteristic street "Dong'a Gathering Medical Square," which consolidates TCM therapies, physiotherapy, and intangible cultural heritage techniques [1] - Thousands of residents participated in the event, which included free medical consultations provided by experts from Shandong Provincial Hospital of Traditional Chinese Medicine and Liaocheng City Hospital of Traditional Chinese Medicine [1] Group 2: Activities and Services Offered - The event was divided into five main areas, including a consultation area where renowned doctors provided diagnosis and prescriptions, and a TCM specialty display area showcasing traditional techniques such as acupuncture and massage [1] - A special therapy experience area allowed the public to try services like moxibustion and cupping for free, while an interactive area taught traditional exercises like Ba Duan Jin and Tai Chi [1] - A cultural market displayed authentic medicinal materials and herbal teas, enabling the public to engage closely with TCM [1]

Core Insights - The article highlights the surge in holiday consumption in Shandong province during the National Day holiday, showcasing various promotional activities and events aimed at stimulating consumer spending [1][4][6]. Group 1: Holiday Events and Activities - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4]. - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourism experience during the holiday [4]. - Local hotels offered discounts of up to 20% for out-of-town fans and included attraction tickets as part of their packages [4]. Group 2: Consumer Electronics Promotion - The city of Rizhao implemented a "trade-in" subsidy program for home appliances, allowing consumers to receive up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [5][6]. - Consumers took advantage of promotional activities, leading to increased sales of new appliances during the holiday [6]. Group 3: Traditional Medicine and Health Trends - A growing interest in traditional Chinese medicine among young consumers was noted, with establishments offering herbal teas and health consultations [7]. - The integration of traditional medicine with modern consumer preferences was highlighted, as products like herbal sachets and health foods gained popularity [7].

Core Insights - The article highlights the successful implementation of the "Cultural and Tourism Carnival" in Funan County, Anhui Province, which combines food and cultural tourism to stimulate the local economy during the National Day and Mid-Autumn Festival holidays [1][5]. Group 1: Event Overview - The carnival features a variety of activities including the distribution of consumer vouchers, special exhibitions, and cultural performances, creating an immersive consumption experience for residents [1][5]. - The event attracted significant public interest, with long queues for local delicacies such as lamb and clams, showcasing the community's enthusiasm for traditional foods [2][4]. Group 2: Cultural and Health Aspects - Cultural performances, including traditional music and dance, were well-received, blending modern and traditional art forms, which enhanced community engagement [4]. - Health-oriented products, such as various herbal teas with wellness benefits, were popular among attendees, indicating a growing interest in health-conscious consumption [4]. Group 3: Economic Impact - The local government issued 700,000 yuan in consumer vouchers, which, combined with merchant discounts, significantly boosted consumer spending [5]. - The carnival is expected to generate over 10 million yuan in comprehensive consumption, demonstrating the effectiveness of integrating cultural and tourism initiatives to drive economic growth [5][8].

Core Viewpoint - The integration of traditional Chinese medicine (TCM) into modern life is being successfully promoted through cultural events like the TCM night market in Taicang, enhancing public awareness and appreciation of TCM practices [1][2][6]. Group 1: TCM Night Market - The TCM night market in Taicang featured various activities such as health consultations, traditional therapies, and educational workshops, attracting significant public interest and participation [2][3]. - Local physicians provided free health consultations, demonstrating TCM practices like pulse diagnosis and offering advice in an accessible manner [2][3]. - The event showcased TCM culture through interactive experiences, including DIY herbal sachets and traditional tea drinks, appealing to both children and adults [2][3]. Group 2: Community TCM Services - Taicang has established a network of community TCM clinics, enhancing access to quality healthcare services for residents [4][5]. - The clinics have successfully treated various health issues, with patients reporting significant improvements in conditions such as obesity through personalized TCM treatments [4][5]. - The city has implemented a tiered system of TCM clinics, ensuring comprehensive coverage and specialized services tailored to community needs [5]. Group 3: TCM Cultural Development - Taicang is actively promoting the historical and cultural significance of the "Loudong Medical School," which has a rich legacy of TCM practices and literature [6][7]. - The city has launched initiatives to document and disseminate TCM knowledge, including publications and multimedia projects that highlight local medical expertise [6][7]. - Collaborative efforts with renowned TCM experts and research teams are being made to integrate modern scientific research with traditional practices, enhancing the efficacy and reach of TCM [6][7]. Group 4: International Outreach - Taicang is exploring international collaboration in TCM, with initiatives aimed at establishing overseas TCM service bases and promoting local herbal medicine cultivation in Africa [7]. - Cultural exchanges and educational programs are being organized to raise awareness and appreciation of TCM globally, thereby expanding its influence [7].