中药茶饮
Search documents
中药茶饮出圈!小城新消费模式火了
Sou Hu Cai Jing· 2025-12-23 02:14
中药茶饮到底怎么玩? 你有没有想过,喝奶茶也能养生?这家店把中药变成了年轻人爱喝的饮品。陈皮、茯苓、枸杞……这些药材不再是药房里的东西,而是被做成奶茶、果茶, 甚至加了牛奶。 ✅材料清单: 你发现没?最近有家店火得不行,年轻人排队喝中药奶茶。说白了,这是一场传统与潮流的碰撞。你知道吗?这家店不光卖茶,还讲究'先问诊后喝茶'。 陈皮 茯苓 枸杞 玫瑰花 人参片(可替代) 牛奶或茶底(可选) 营养建议: 这款茶饮适合日常调理,尤其适合熬夜、压力大的人群。但别贪多,每天一杯就够了。 1. 先去中医馆把脉,了解自身体质 2. 根据体质选择合适的茶饮 3. 喜欢甜口的可以加点蜂蜜 4. 想喝奶茶味的就加牛奶 1. 不分体质乱喝,效果适得其反 2. 把中药当成饮料,忽略了它的药用价值 3. 过度依赖奶茶化形式,忽视原味中药 4. 没有坚持饮用,难以看到效果 ⚠️常见误区: 现在越来越多的年轻人开始关注健康,中药茶饮就是一种新的生活方式。你说,这到底是风潮还是趋势? ✅步骤: #中药茶饮 #健康生活 #新消费趋势 #养生茶饮 #文化体验 ✨你喝过中药奶茶吗?觉得怎么样?欢迎留言聊聊~ ...
中国药物双十二招商盛典启幕,邀您共拓健康消费新蓝海
Sou Hu Cai Jing· 2025-12-06 07:17
Core Insights - The health consumption market is becoming a significant growth point, with the pharmaceutical e-commerce scale expected to exceed 1 billion yuan by 2025, driven by steady growth in traditional Chinese medicine and wellness products [1] - The company emphasizes its "quality gene" as the core foundation for winning the market, utilizing a "company + cooperative + farmer" model to ensure quality control from cultivation to processing, adhering to national standards [4] - The company is launching a comprehensive service plan that includes product selection, basic operations, compliance guidance, and logistics coordination to better integrate quality medicinal materials into modern health consumption scenarios [11] Market Trends - The "Double Twelve" shopping festival is seen as a key opportunity for health industry layout, with rising consumer demand for chronic disease medications, Chinese herbal teas, and home health monitoring devices noted during the "Double Eleven" period [7] - The company is implementing targeted support measures, including a green channel for e-commerce platforms, customized product packages, and optimized logistics processes to ensure timely delivery during the shopping festival [7] Policy Support - The traditional Chinese medicine industry is receiving policy support under the "Healthy China" strategy, encouraging digital development and the promotion of quality products [11] - The company aims to leverage this supportive environment to enhance the market recognition of quality medicinal materials and promote reasonable sales of health products during the "Double Twelve" period [11]
苏州再添一家“江苏省社区医院”
Su Zhou Ri Bao· 2025-12-03 02:28
Core Viewpoint - The Jiangsu Provincial Health Commission has announced the list of community hospitals for 2025, with the Taiping Street Community Health Service Center in Suzhou's Xiangcheng District recognized as a "Jiangsu Community Hospital" [1] Group 1: Service Quality and Development - The Taiping Street Community Health Service Center has actively responded to national and provincial initiatives aimed at enhancing grassroots service quality and community hospital development [1] - The center has focused on building a specialty brand, with its endocrinology and diabetes department recognized as a key specialty in traditional Chinese medicine in Suzhou and a provincial-level specialty [1] Group 2: Collaborative Efforts - The center has established a "Liu Chao Famous Doctor Studio" and formed close partnerships with top-tier hospitals in Shanghai and Nanjing to promote the sharing of high-quality medical resources [1] Group 3: Unique Service Offerings - Leveraging the Jiangsu Provincial Five-Level Traditional Chinese Medicine Platform, the center has developed unique preventive health services, including herbal tea and medicinal paste products, creating a distinctive service brand [1] Group 4: Comprehensive Service Model - The center extends its services to the community and families through family doctor teams and Internet-based health management, establishing a comprehensive service model that encompasses prevention, treatment, rehabilitation, and management [1]
科技赋能传统 “文化+”活态传承“潮”出消费新活力
Yang Shi Wang· 2025-11-24 11:12
Core Insights - The sixth "Yangtze River Delta International Cultural Industry Expo" was held in Shanghai, showcasing the overall image of the cultural industry in the Yangtze River Delta and establishing a platform for cooperation and transactions in the cultural industry both domestically and internationally [1] Group 1: Exhibition Overview - The exhibition area of this year's cultural expo reached 80,000 square meters, attracting over 1,500 cultural industry-related units and enterprises from the Yangtze River Delta and provinces like Guizhou and Jilin [4] - Various museums presented unique cultural and creative products, highlighting the diversity and richness of the cultural industry [4] Group 2: Featured Products and Innovations - Traditional cultural experiences such as Chinese herbal tea, traditional medicine consultations, and intangible cultural heritage products drew significant attention from attendees, showcasing a blend of traditional craftsmanship and innovative design [8] - Exhibitor Zhang Pengyu highlighted the integration of traditional elements like paper-cutting into DIY products, achieving daily retail sales of over 100 units for specific items [11] - Exhibitor Yuan Jun emphasized enhancing user experience through interactive content that allows audiences to engage from observation to immersive experiences [14] Group 3: Technological Integration - "Technology empowering cultural projects" emerged as a key highlight, with 33 immersive projects featuring new technologies, allowing audiences to explore cultural artifacts in detail and choose AR or VR experiences [15] Group 4: Visitor Engagement and Economic Impact - The expo launched the "Yangtze River Delta Travel Passport," enabling consumers to enjoy access to over 150 attractions and performances across multiple cities including Shanghai, Suzhou, Nanjing, Hangzhou, and Ma'anshan [17] - The event attracted a total of 120,000 visitors, with intended transactions and signed agreements amounting to 14.9 billion yuan [17]
新华时评:为中医药文化注入“时代流量”
Xin Hua She· 2025-11-13 06:55
Core Insights - Traditional Chinese medicine (TCM) culture is gaining popularity and visibility through innovative approaches, such as the short video series "Looking at China through Classical Medical Texts," which has quickly risen to the top of various video platforms [1] - The recent China International Import Expo showcased various TCM heritage practices, attracting significant public interest and participation [1] - The increasing public health awareness and recognition of TCM culture are driving its "breaking the circle" dissemination, although there remains a gap between the supply of TCM products and the diverse demands of the public [1] Group 1 - TCM culture is being revitalized through modern digital methods, making ancient medical knowledge more accessible and engaging for the public [2] - The integration of modern technology and information platforms is essential for the preservation and promotion of TCM knowledge [2] - There is a need for a high-level team dedicated to TCM popularization, focusing on cross-disciplinary talent development [2] Group 2 - The popularity of TCM-themed markets among young people and the rise of TCM herbal drinks as a health trend reflect a growing cultural acceptance [1] - The innovative transformation and development of TCM culture are crucial for its sustainability and relevance in contemporary society [2] - Emphasizing the importance of aligning TCM with modern societal needs and leveraging technology can enhance public health and cultural confidence [2]
为中医药文化注入“时代流量”
Xin Hua She· 2025-11-12 06:13
Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Current Trends in TCM Culture - TCM culture is gaining popularity, as evidenced by the success of the short video series "Looking at China through Classical Medical Texts," which quickly topped various video platform charts [1]. - The recent China International Import Expo showcased various TCM heritage practices, such as Lu's acupuncture and Haipai medicinal paste, attracting significant public interest [1]. - The rise of TCM-themed markets and the popularity of herbal tea drinks reflect a growing trend among younger generations towards TCM as a new health fashion [1]. Group 2: Challenges and Opportunities - Despite the increasing interest, there remains a gap between the supply of TCM products and services and the diverse demands of the public, with the specialized nature of TCM posing challenges for broader dissemination [1]. - To effectively promote TCM culture, it is essential to accelerate digital integration and utilize modern technology for the protection and dissemination of TCM knowledge [2]. - Building a high-level TCM popular science team and cultivating cross-disciplinary talents in TCM culture dissemination are crucial for enhancing public engagement and recognition [2].
新华时评丨为中医药文化注入“时代流量”
Xin Hua She· 2025-11-12 02:57
Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Cultural Promotion - Recent initiatives, such as the short video series "Looking at China through Classical Medical Texts," have successfully attracted public interest in TCM by utilizing engaging formats like animation and AI [1]. - The eighth China International Import Expo showcased various TCM heritage practices, drawing significant public engagement and interest [1]. Group 2: Challenges and Opportunities - Despite the growing interest in TCM, there remains a gap between the supply of TCM products and services and the diverse demands of the public, partly due to the specialized nature of TCM knowledge [1]. - The article highlights the importance of digital integration and modern technology in preserving and promoting TCM knowledge, suggesting the establishment of digital service platforms for TCM [2]. Group 3: Future Directions - To further promote TCM culture, it is essential to innovate communication methods and create high-quality cultural events that resonate with the public [2]. - Building a skilled team for TCM popularization and training cross-disciplinary talents in TCM communication is crucial for its sustainable development [2].
寿仙谷:除近期推出的铁皮石斛文旦汁、铁皮石斛寿仙粥外,计划推出灵芝咖啡、中药茶饮等储备产品
Mei Ri Jing Ji Xin Wen· 2025-11-06 11:44
Core Viewpoint - The company has established a joint venture with former Wahaha sales general manager Shen Jiangang to expand into the fast-moving consumer goods market, leveraging its research capabilities and professional marketing team [1]. Group 1: Business Development - The joint venture, named Hangzhou Shouxian Valley Food Co., Ltd., is controlled by the company and aims to develop new products such as Ganoderma coffee and traditional Chinese herbal teas to attract younger consumers [1]. - Recent product launches include Iron Skin Dendrobium pomelo juice and Iron Skin Dendrobium congee, indicating a focus on diversifying product offerings [1]. Group 2: Strategic Initiatives - The company is committed to expanding its upstream and downstream industry presence and is actively seeking suitable acquisition targets [1]. - There is a suggestion from investors for the company to establish a beverage division with a professional team and distribution system to enhance its commitment to the beverage market [3].
寿仙谷(603896.SH):公司目前与娃哈哈前销售总经理沈建刚合资成立了由寿仙谷控股的杭州寿仙谷食品有限公司
Ge Long Hui· 2025-11-06 11:13
Core Viewpoint - The company has established a joint venture with former Wahaha sales general manager Shen Jiangang to expand into the fast-moving consumer goods market, leveraging its research capabilities and professional marketing team [1] Group 1: Joint Venture and Product Development - The joint venture, named Hangzhou Shouxian Valley Food Co., Ltd., is controlled by the company and aims to develop new products [1] - Recent product launches include Iron Skin Dendrobium Pomelo Juice and Iron Skin Dendrobium Shouxian Porridge, with plans to introduce additional products such as Ganoderma Coffee and traditional Chinese herbal teas [1] Group 2: Target Market and Strategy - The company is focusing on appealing to younger consumers by expanding its product offerings to cover young consumption scenarios [1] - In addition to developing new products, the company is actively seeking suitable acquisition targets to extend its upstream and downstream industry reach [1]
全省首个中医特色街区亮相东阿
Da Zhong Ri Bao· 2025-10-07 00:43
Core Viewpoint - The event "Long Life Town Supports Health" focuses on the integration of traditional Chinese medicine (TCM) into daily life, promoting health services and cultural heritage through a large-scale free clinic and volunteer service project [1] Group 1: Event Overview - The event took place in Liaocheng Dong'a County, featuring the launch of the first TCM characteristic street "Dong'a Gathering Medical Square," which consolidates TCM therapies, physiotherapy, and intangible cultural heritage techniques [1] - Thousands of residents participated in the event, which included free medical consultations provided by experts from Shandong Provincial Hospital of Traditional Chinese Medicine and Liaocheng City Hospital of Traditional Chinese Medicine [1] Group 2: Activities and Services Offered - The event was divided into five main areas, including a consultation area where renowned doctors provided diagnosis and prescriptions, and a TCM specialty display area showcasing traditional techniques such as acupuncture and massage [1] - A special therapy experience area allowed the public to try services like moxibustion and cupping for free, while an interactive area taught traditional exercises like Ba Duan Jin and Tai Chi [1] - A cultural market displayed authentic medicinal materials and herbal teas, enabling the public to engage closely with TCM [1]