6月5日，成都天府国际生物城万汇小学一年级二班的同学们来到四川省中医药科学院，在专家的指 导下"看""闻""做"，实地体验中医药文化。 《"十四五"中医药文化弘扬工程实施方案》提出，探索将中医药文化融入中小学健康教育、中华优 秀传统文化教育、综合实践活动。如今，中医药文化进校园活动在全省各类学校里基本实现全覆盖。 中医药课程一直是泸州市龙马潭区天立春雨学校最受欢迎的选修课之一。学校老师张茂介绍，为增 进学生对传统中医药文化的了解，学校专门设有两间中医药教室以及一间用于学生实操的芳疗室。 今年端午节期间，四川省第二中医医院的专家走进成都市锦官新城小学，儿科专家李玲、董星为同 学们讲解了艾叶、香附等药材的作用和功效。5月18日国际博物馆日，绵阳市游仙区第一人民医院中医 科的医生来到绵阳市富乐实验中学，开展"博物馆里的中医药奇遇"主题中医药文化进校园活动，为学生 们讲解了针灸铜人的精妙"机关"与重要作用，带领他们认识人体穴位，定点穴位、耳穴压豆等中医特色 疗法互动体验更是激发了学生们的兴趣。 除了各类科普宣传，形式多样的中医药"实操"活动，同样激发了青少年的热情。 近日，一场中医药文化宣传活动在位于内江市东兴区的四 ...

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcased a surge in interest in traditional Chinese medicine (TCM) culture, particularly in the Shandong exhibition area, which attracted a large number of visitors [2][3] Group 1: Popularity of TCM Products - TCM products, especially those like "Ejiao coffee," have become popular among visitors, with several herbal drinks selling out by early afternoon [3] - The Shandong exhibition featured a variety of TCM products, including herbal tea bags, hand-strung bracelets with medicinal herbs, and herbal-filled sachets and toys, all of which drew significant attention [3] - TCM experts provided free pulse diagnosis, which was particularly appealing to younger audiences, indicating a growing acceptance of TCM among this demographic [3][4] Group 2: Young Consumers and TCM - The popularity of TCM products among young people is attributed to the rise of "Guochao" (national trend), increased recognition of TCM culture, and a growing demand for health and wellness [5] - Data shows that individuals aged 18 to 35 constitute 83.7% of the health consumption market, highlighting their role as the main consumer group for wellness products [5] - The trend of integrating TCM into daily life is seen as a cultural translation that promotes broader dissemination of TCM culture through high-frequency consumption by young people [5][6] Group 3: Market Potential and Cultural Integration - The Shandong exhibition area also featured books related to the integration of TCM into daily life, indicating a market potential for TCM lifestyle products [6] - The promotion of "TCM lifestyle" aims to enhance public health literacy and encourage the adoption of healthy living practices [6] - Recent initiatives by the Shandong provincial government emphasize the importance of TCM culture in everyday life, aiming to elevate community health standards and cultural identity [6]

图③：5月1日，丹东市安东老街夜经济热度飙升，尽显城市活力。 5月1日，省内多地降雨，但游客出行意愿依然强劲。据大数据测算，截至当日15时，全省接待游客人次同比增长25.79％，旅游综合收入同比增长 25.42％，辽宁旅游热度高涨。 "五一"假期，正是春日赏花的最好时节。沈阳植物园精心打造喷水巨龙、"白蛇传"主题绿雕等网红景观打卡点，更有"十花神"携一众小花神踏春而至。 大连市樱花漫舞，新晋网红打卡点"樱·花鹿园"正式亮相，游客可近距离投喂温驯的梅花鹿；百年有轨电车静置在樱花树下，游客可坐在电车内赏花，感受 历史与现代交织的独特浪漫。 科技与文旅结合，玩出新花样。鞍山市千山景区引入智能机器狗与游客互动项目，提供科技感十足的体验。大连熊洞街利用百年工业遗址改造的机械巨 熊表演，结合电玩、研学等业态，吸引年轻游客。 古韵国风各有精彩。辽宁省第二届中医药文化夜市在沈阳开启，医疗、健康养生、文创、产业四大板块15个功能区里，中医名医专家现场义诊，市民兴 致勃勃体验针灸推拿等中医疗法，学中医健康养生知识，买可爱的中医药文创产品。朝阳利州古城推出国风市集、迎宾仪典、街区快闪等活动，让"古装游 园会"热闹非凡。丹东宽甸民俗 ...