让中医药文化搭上"流量快车"，要加快数字融合，用好现代技术和信息化手段，对中医药古籍、名老中 医学术思想等进行抢救性保护，搭建中医药知识数字化服务平台；要充分利用现代传播手段，创新传播 形式，打造一批中医药文化品牌活动、精品力作，激发公众对中医药文化的兴趣与认同；还要建设一支 高水平的中医药科普队伍，培养中医药文化传播领域的"跨界"人才。 紧跟时代步伐，贴近群众需求，善用科技赋能，才能让中医药这一中华文明的瑰宝真正走入寻常百姓 家，为增进人民健康福祉、增强文化自信贡献更大力量。（新华社记者田晓航） 中医药主题集市受年轻人追捧，冬奥会、亚运会上掀起"中医热"，中药茶饮成为养生新时尚……近年来 中医药文化"破圈"传播的背后，是人民群众的健康需求和对中医药文化认同增强的"双向奔赴"。然而， 中医药文化产品和服务的供给与群众多元化的需求仍有距离，较强的专业性也抬高了其传播的门槛。 融入生活、走近大众，传统文化的生命力才得以延续。中医药是中华优秀传统文化的重要组成部分和典 型代表，让中医药文化走得更远、使中医药成为群众促进健康的文化自觉，就必须为中医药文化注 入"时代流量"，推动其创造性转化、创新性发展。 新华社北京1 ...

Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Current Trends in TCM Culture - TCM culture is gaining popularity, as evidenced by the success of the short video series "Looking at China through Classical Medical Texts," which quickly topped various video platform charts [1]. - The recent China International Import Expo showcased various TCM heritage practices, such as Lu's acupuncture and Haipai medicinal paste, attracting significant public interest [1]. - The rise of TCM-themed markets and the popularity of herbal tea drinks reflect a growing trend among younger generations towards TCM as a new health fashion [1]. Group 2: Challenges and Opportunities - Despite the increasing interest, there remains a gap between the supply of TCM products and services and the diverse demands of the public, with the specialized nature of TCM posing challenges for broader dissemination [1]. - To effectively promote TCM culture, it is essential to accelerate digital integration and utilize modern technology for the protection and dissemination of TCM knowledge [2]. - Building a high-level TCM popular science team and cultivating cross-disciplinary talents in TCM culture dissemination are crucial for enhancing public engagement and recognition [2].

让中医药文化搭上"流量快车"，要加快数字融合，用好现代技术和信息化手段，对中医药古籍、名 老中医学术思想等进行抢救性保护，搭建中医药知识数字化服务平台；要充分利用现代传播手段，创新 传播形式，打造一批中医药文化品牌活动、精品力作，激发公众对中医药文化的兴趣与认同；还要建设 一支高水平的中医药科普队伍，培养中医药文化传播领域的"跨界"人才。 浩如烟海的中医药古籍是中华之瑰宝，但深奥的内容令其难以走入大众视野，制约着中医药文化的 传承和弘扬，影响到中医药技术传播与应用。《古典医籍里看中国》通过活泼的动画演示、巧妙的AI 生成，让古代医疗场景、炮制工艺、针灸铜人等经典内容跃然面前，以"小快灵"的轻体量传播形式和生 活化语言"拆解"中医药古籍知识，中医药文化的形象更加鲜活、立体、可亲。 中医药主题集市受年轻人追捧，冬奥会、亚运会上掀起"中医热"，中药茶饮成为养生新时尚……近 年来中医药文化"破圈"传播的背后，是人民群众的健康需求和对中医药文化认同增强的"双向奔赴"。然 而，中医药文化产品和服务的供给与群众多元化的需求仍有距离，较强的专业性也抬高了其传播的门 槛。 融入生活、走近大众，传统文化的生命才得以延续。中医药是 ...