Core Viewpoint - LABUBU has gained immense popularity recently, attributed to its emotional value and several other critical factors such as social media sharing, celebrity endorsements, collaborations, high resale prices, and national strategy [1][4]. Group 1: Emotional Value and Social Media - LABUBU provides emotional value, becoming a social currency among young people who share their experiences with the product [1]. - The concept of "晒娃" (showing off children or pets) has evolved into a trend where young people showcase LABUBU as a substitute for traditional parenting [9][41]. Group 2: Celebrity Influence - The influence of celebrities, particularly Lisa from the Korean girl group BLACKPINK, has significantly contributed to LABUBU's global popularity [10][12]. - High-profile endorsements from various celebrities have positioned LABUBU as a trendy accessory, further driving its demand [10][12]. Group 3: Collaborations and Partnerships - LABUBU has engaged in numerous collaborations, including partnerships with brands like Pronounce and Luckin Coffee, which have helped it penetrate various market segments [17][19]. - The brand's collaborations span across different industries, including music and sports, enhancing its visibility and appeal [17][19]. Group 4: High Resale Prices - LABUBU products have seen significant price increases in the resale market, with some items selling for several times their original retail price [16][25]. - The phenomenon of consumers queuing for hours to purchase LABUBU products mirrors the excitement seen during high-demand product launches, such as the iPhone [23][25]. Group 5: National Strategy and Cultural Impact - The success of LABUBU is recognized as a symbol of China's shift from being a manufacturing hub to a center for global creativity [44]. - Government support and media coverage have highlighted LABUBU as a successful case of cultural export and innovation in the toy industry [44][35]. Group 6: Summary of Key Factors - The explosive growth of LABUBU can be attributed to five essential factors: social media sharing, celebrity endorsements, strategic collaborations, high resale values, and alignment with national interests [34][45].