中国市场本土化
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一天24万人逛进博会,外企卖力带货丨一线
吴晓波频道· 2025-11-10 00:30
Group 1 - The core theme of the article revolves around the significance of the China International Import Expo (CIIE) as a platform for international brands to penetrate the Chinese market, showcasing a variety of products and fostering strategic partnerships [3][4][8]. - This year's CIIE marks its eighth edition, featuring participation from 155 countries and regions, with over 4,108 foreign enterprises exhibiting across more than 367,000 square meters [4][5]. - The event serves as a dual-purpose platform, acting as both a large-scale trade fair and a consumer marketplace, with numerous promotional activities and product showcases [5][6][8]. Group 2 - Major global brands, including 290 Fortune 500 companies, presented 461 new products and technologies, indicating a strong commitment to the Chinese market [10][20]. - The presence of local teams and agents from foreign companies highlights a trend towards localization, with many brands emphasizing their long-standing relationships with the Chinese market [14][18]. - The CIIE also features a significant representation from countries involved in the Belt and Road Initiative, with nearly 80% of exhibitors coming from these nations, reflecting a 23.1% increase from the previous year [20][18]. Group 3 - The event attracted approximately 450,000 registered professional visitors, with a record daily attendance of 237,500, indicating strong interest from potential buyers and partners [25][26]. - Professional visitors include business owners and government officials, who are crucial for establishing partnerships and exploring procurement opportunities [27][33]. - The CIIE facilitates significant business deals, with numerous strategic cooperation agreements being signed during the event, showcasing its role in fostering international trade [32][39]. Group 4 - The article notes a growing trend among foreign brands to adapt their products and marketing strategies to align with Chinese consumer preferences, emphasizing localization and competitive pricing [49][53]. - Many brands are leveraging social media and promotional activities to engage with consumers, aiming to build a loyal customer base in China [46][48]. - The CIIE serves as a critical venue for both established and emerging brands to showcase their offerings and connect with a diverse audience, reflecting the evolving landscape of international trade in China [54][56].