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中国新燃油战略
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奇瑞的“中国新燃油”革命
Jing Ji Guan Cha Wang· 2025-10-13 07:21
Core Viewpoint - Chery Automobile is launching the "China New Fuel" strategy, emphasizing the importance of fuel vehicles alongside electric vehicles, aiming to enhance the user experience and value perception of fuel cars through technological upgrades [1][2][9]. Market Context - In 2024, global passenger car sales are projected to reach 80.25 million, with fuel vehicles accounting for 62.75 million, representing 78.2% of the market. In China, over half of consumers still prefer fuel vehicles despite the rise of new energy vehicles [1][9]. - Chery's strategy targets the significant market of fuel vehicles, which remains largely unmet, seeking to provide intelligent features comparable to electric vehicles [1][2]. Technological Advancements - Chery's "China New Fuel" strategy focuses on four new standards: new technology, new intelligence, new safety, and new patterns [2]. - The company has developed the Kunpeng engine series, with over 3.1 million units installed globally, and the second-generation Kunpeng 8AT transmission, showcasing its self-research capabilities in key automotive components [2][7]. - The Falcon Assisted Driving system will be standard across all fuel and new energy models starting in 2025, promoting technological equality between fuel and electric vehicles [3][6]. Safety and Manufacturing - Chery has invested over 100 billion yuan in creating a robust safety structure and a comprehensive safety protection system for its vehicles [3]. - The company has entered the Fortune Global 500 list, demonstrating its rapid growth and competitive advantage in the automotive market [3][4]. Global Expansion - Chery is a leading exporter of Chinese automobiles, with a strong presence in overseas markets, particularly in developing countries where electric vehicle infrastructure is lacking [4]. - The "China New Fuel" strategy is seen as a complementary approach to electric vehicles, recognizing the coexistence of different energy sources in the automotive market [4]. Sales Performance - According to a Frost & Sullivan report, Chery is among the top 20 global passenger car companies expected to achieve over 25% growth in both new energy and fuel vehicle sales in 2024 [5]. - In the first nine months of 2025, Chery sold 2.0077 million vehicles, a 14.5% increase year-on-year, with new energy vehicles accounting for approximately 587,500 units, reflecting a 77.1% growth [5]. Product Offerings - The new models, including the Tiggo 9X, Tiggo 9, and Tiggo 9 high-performance version, are priced competitively, aiming to provide high-value options for consumers who prefer fuel vehicles [10][11]. - The Tiggo 9 features advanced comfort and noise reduction technologies, while the Tiggo 9X offers high-level intelligent driving capabilities at a mid-range price [11].
奇瑞汽车发布 “中国新燃油” 战略 瑞虎9双旗舰同步上市
Zheng Quan Ri Bao Wang· 2025-09-28 11:01
Core Viewpoint - Chery Automobile has launched the "New Chinese Fuel" strategy, introducing the new models of the Tiggo 9 series, aiming to enhance the driving experience for fuel vehicle users through technological upgrades [1][2] Group 1: New Product Launch - Chery has officially unveiled the Tiggo 9X, Tiggo 9, and Tiggo 9 high-performance version, with promotional pricing and purchase incentives for the National Day holiday [1] - The starting price for Tiggo 9X is 127,900 CNY, with benefits including a 20,000 CNY trade-in subsidy and a lifetime warranty for the first non-commercial owner [1] - Tiggo 9 starts at 137,900 CNY, offering similar trade-in subsidies and financing options, while the high-performance version starts at 155,900 CNY with a 10,000 CNY trade-in subsidy [1] Group 2: Technological Advancements - Chery emphasizes its self-developed "three major components" in fuel technology, positioning itself as a leader in the Chinese SUV market [2] - The new strategy focuses on four core standards: new technology, new intelligence, new safety, and new patterns, aiming to reshape the value system of fuel vehicles [2] - The new generation Kunpeng engine has an installation volume exceeding 3.1 million units globally, showcasing Chery's technological capabilities [2] Group 3: Safety and Comfort Features - The Tiggo 9X is designed to meet global five-star safety standards, with 85% high-strength steel in its body and advanced safety features [4] - The vehicle dimensions are 4817×1930×1741 mm, with a maximum trunk capacity of 2065 L, accommodating up to seven passengers [4] - Tiggo 9 focuses on power and comfort, featuring a Kunpeng 2.0TGDI engine with a maximum power of 192 kW and a peak torque of 400 N·m [4] Group 4: Market Positioning and Future Plans - Chery has entered the Fortune Global 500 and is among the fastest-growing companies, exporting to over 120 countries [3] - The company aims to develop the Tiggo series into a product line with sales reaching millions, enhancing its competitiveness in the global automotive market [5]
为千万燃油用户而战!中国新燃油战略首发 瑞虎9双旗舰上市
Xin Lang Cai Jing· 2025-09-28 02:53
Core Viewpoint - The article highlights Chery's launch of the "New Chinese Fuel" strategy, aiming to lead the fuel vehicle market with advanced technology and user-centric innovations, amidst a growing demand for fuel vehicles in China, which reached 27.563 million units in 2024, with 12 million users still opting for fuel cars [1][2][14]. Group 1: New Strategy and Market Position - Chery has introduced the "New Chinese Fuel" strategy to guide the future development of fuel vehicles, emphasizing that there are no outdated energy forms, only outdated technologies and experiences [2][4]. - The company positions itself as a leader in fuel technology, having broken through technical barriers and established itself as the global sales champion in the SUV segment [2][4]. Group 2: Product Launch and Features - The launch event introduced the new models, including the瑞虎9X and瑞虎9, with promotional pricing starting at 127,900 yuan and 137,900 yuan respectively, along with various purchase incentives [1][14]. - 瑞虎9X features advanced technology such as the Qualcomm Snapdragon 8255 automotive-grade chip and the猎鹰智能辅助驾驶 system, enhancing user experience and safety [5][6][8]. Group 3: Technical Innovations - Chery is the only domestic brand to achieve full-stack self-research and manufacturing of the "three major components" of fuel vehicles, with over 3.1 million units of the new generation鲲鹏动力 engine installed globally [4][11]. - The瑞虎9 model boasts a powerful鲲鹏2.0T GDI engine, delivering a maximum power of 192 kW and peak torque of 400 N·m, ensuring a balance of performance and control [11][13]. Group 4: Safety and Comfort Features - The瑞虎9X is designed with a high-strength steel structure, achieving a global five-star safety standard, and includes advanced safety features such as 360° airbags [8][11]. - The interior of瑞虎9 is equipped with luxury features like a zero-gravity passenger seat and spa-level massage for the driver, enhancing the overall comfort for family travel [13][14].
为千万燃油用户而战!中国新燃油战略首发,瑞虎9双旗舰上市
Core Viewpoint - The Chinese passenger car market reached a new high in 2024 with sales of 27.563 million units, where 12 million users still opted for fuel vehicles. Chery emphasizes user needs and continuously updates fuel vehicle technology to enhance driving experiences [1] Group 1: "China New Fuel" Strategy - Chery officially launched the "China New Fuel" strategy during the launch event of the new models, aiming to lead the global fuel vehicle market into a new era with "new technology," "new intelligence," "new safety," and "new pattern" [1][3] - The strategy represents Chery's commitment to technological advancement and aims to reshape the value benchmark for fuel vehicles in China [3] Group 2: New Model Launches - The launch event introduced the first models under the "China New Fuel" strategy: the Tiggo 9X and Tiggo 9, along with a high-performance version of the Tiggo 9 [2] - Special promotional prices were announced for the Tiggo 9X starting at 127,900 yuan, with various purchase incentives including trade-in subsidies and lifetime warranties for the first non-commercial vehicle owners [2] Group 3: Technological Advancements - Chery is the only domestic brand to achieve full-stack self-research and manufacturing of the "three major components" of fuel vehicles, with over 3.1 million units of the new generation Kunpeng engine installed globally [6] - The second-generation Kunpeng 8AT transmission is noted as the only self-researched 8AT in China, enhancing performance and affordability [6] Group 4: Safety and User Experience - Chery has invested over 100 billion yuan in safety features, including a robust body structure and comprehensive airbag systems, ensuring user safety [6] - The Tiggo 9X features advanced intelligent driving systems and a spacious interior designed for comfort, accommodating up to seven passengers with ample luggage space [7][11] Group 5: Market Position and Global Reach - Chery ranks first in growth among the Fortune Global 500 companies and sells in over 120 countries, with one in five exported Chinese cars being a Chery vehicle [6] - The company aims to create a new global automotive landscape, leading in industry, competition, pricing, and growth [6] Group 6: Future Aspirations - Chery's "China New Fuel" strategy and the launch of the Tiggo 9 series are expected to propel the brand towards a product lineup of millions, aiming to create miracles in both the Chinese and global automotive markets [17]