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东博会搭桥铺路!中国“车辆天团”抱团出海
Zheng Quan Shi Bao· 2025-09-20 01:04
Core Viewpoint - Chinese automotive brands are increasingly gaining recognition in the Southeast Asian market, challenging the dominance of Japanese brands, particularly in the electric vehicle segment [1][3][5]. Group 1: Market Expansion - Chinese electric vehicles are making significant inroads into Southeast Asia, with a reported 58% year-on-year sales growth in major markets like Indonesia, Malaysia, Thailand, and the Philippines by Q1 2025 [3][5]. - Notable Chinese automotive companies, including BYD, Changan, and Great Wall Motors, have established manufacturing plants in Thailand, with a combined annual production capacity exceeding 600,000 units [3][5]. - BYD's market share in Thailand has increased from below that of Mitsubishi in 2024 to 11.9% by June 2025, surpassing Honda to become the second-best-selling brand [3][5]. Group 2: Product Diversification - The exhibition showcased a variety of vehicles, including advanced electric vehicles and practical solar-powered electric tricycles, which have attracted significant interest from international exhibitors [5][6]. - Companies like Senxiang Yongjiu have successfully exported their solar-powered tricycles to 13 countries, highlighting the demand for cost-effective and sustainable transportation solutions in overseas markets [5][6]. Group 3: Collaborative Strategies - The concept of "grouping out" is being emphasized, with platforms like the Yangtze Automotive Chain facilitating connections between automotive companies and supply chains to enhance market entry strategies [7][8]. - The Yangtze Automotive Chain has integrated over 15,000 industry players and facilitated transactions worth 15.8 billion yuan, demonstrating the effectiveness of collaborative approaches in expanding into ASEAN markets [7][8]. Group 4: Standardization and Certification - The establishment of the China-ASEAN New Energy Vehicle Testing and Certification Alliance aims to promote a unified certification system for electric vehicles, enhancing the credibility of Chinese automotive products in international markets [8]. - The focus on standardization is seen as crucial for maintaining competitive advantage, with industry leaders emphasizing that controlling standards is key to future market dominance [8].
东博会搭桥铺路 中国“车辆天团”抱团出海
Zheng Quan Shi Bao· 2025-09-19 18:03
Group 1 - The China-ASEAN Expo showcased significant advancements in China's automotive industry, particularly in electric vehicles and smart connected cars, highlighting the global expansion of Chinese manufacturing and innovation [1][2] - Chinese electric vehicles are gaining recognition in Southeast Asia, challenging the dominance of Japanese brands, with a reported 58% year-on-year sales growth in key markets like Indonesia, Malaysia, Thailand, and the Philippines by Q1 2025 [2][3] - Companies like BYD and Changan have established manufacturing plants in Thailand, with a combined annual production capacity exceeding 600,000 vehicles, indicating a strong commitment to the Southeast Asian market [2] Group 2 - The success of Chinese brands in Thailand reflects a broader trend of Chinese vehicles accelerating their market penetration in Southeast Asia, with BYD's market share in Thailand projected to rise to 11.9% by June 2025, surpassing Honda [2][3] - The exhibition featured a variety of vehicles, including solar-powered electric tricycles and large excavators, which are gaining traction in overseas markets due to their innovative features and cost-effectiveness [3][4] - The "group out to sea" strategy is being adopted by Chinese companies, with platforms like the Yangtze Automotive Chain facilitating connections between automotive manufacturers and supply chains, enhancing their ability to enter ASEAN markets [4][5] Group 3 - The Yangtze Automotive Chain digital platform, launched in May 2024, aims to streamline the integration of automotive manufacturing resources, providing comprehensive support for companies looking to expand into ASEAN markets [5] - The platform has already attracted over 15,000 industry chain enterprises and facilitated transactions worth 15.8 billion yuan, demonstrating its effectiveness in promoting collaboration among Chinese automotive companies [5] - The establishment of the China-ASEAN New Energy Vehicle Testing and Certification Alliance in May 2023 signifies an effort to export Chinese automotive standards internationally, emphasizing the importance of standardization in gaining market leadership [5]