中国超级IP黄金时代
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阅文拥抱“中国超级IP黄金时代”
Zhong Guo Jing Ying Bao· 2025-10-17 05:49
Core Insights - The article highlights the strategic upgrades announced by the CEO of Yuwen Group, focusing on the integration of IP, AI, and consumer engagement to create a second growth curve for the company as it approaches its 10th anniversary [2][3]. Group 1: Business Upgrades and Trends - Yu Wen Group is launching multiple business upgrades, including the "Creation Partner Program" and the "Global Trendy Toy Co-Creation Program," aimed at building a new cultural consumption ecosystem [2][4]. - The CEO predicts that the next decade will be the golden age for Chinese super IPs, driven by trends such as content explosion, the AIGC era, new consumption patterns, and global co-creation [2][3]. Group 2: Focus on Short and Comic Dramas - Yu Wen is entering the comic drama sector after achieving over 60% hit rates in short dramas, aiming to leverage the success of short dramas to develop comic dramas [3][4]. - The company plans to open access to 100,000 premium IPs for comic dramas and establish a 100 million yuan special fund to support creators and quality teams [4]. Group 3: AI Empowerment in Content Creation - Yu Wen is enhancing its AI capabilities with tools like "Miaobi Tongjian," "Copyright Assistant," and "Comic Drama Assistant," which aim to streamline the creative process and improve efficiency in IP adaptation [6][8]. - The AI tools are designed to assist authors in various stages of content creation, from understanding complex narratives to managing character relationships and story arcs [7][8]. Group 4: Collaboration and Market Impact - Yu Wen has already seen significant success in the comic drama space, with 30 works surpassing 10 million views and several exceeding 100 million views, indicating a strong market presence [5]. - The partnership with Soy Sauce Animation aims to produce at least 400 comic dramas over the next three years, with a significant portion adapted from Yu Wen's IPs, further accelerating the visualization of its IPs [5].