输入一段文字，短短几分钟，便能生成十几页制作精美的汇报材料；AI机器人可以组成摇滚乐队、弹古筝、写毛笔字；通过数字技术可以与古人隔空对 话；通过大数据管理平台，可以对全国卡拉OK场所扫码支付版权费情况进行监控；中国国家版权馆展区还设置了AI文创定制机……因数字贸易、数字技 术的介入，版权文化的发展模式、产业范式也在不断发生变革。记者在第十届中国国际版权博览会暨2025国际版权论坛（以下简称"版博会"）看到，AI、 大数据、区块链、虚拟现实等数智化新技术在各个展区随处可见，以"数智引领未来、版权创新发展"为主题的版博会，预判版权创新发展趋势，也搭建起 一个开放协同的产业生态平台，让来自各地的企业在此共享技术成果、共探发展路径。 世界知识产权组织总干事邓鸿森在2025国际版权论坛上表示，2023年中国版权产业增加值为9.38万亿元，占GDP的比重为7.44%；2024年中国著作权登记 总量突破千万件，同比增长19.13%。比如《黑神话：悟空》将《西游记》经典IP与实景扫描、动作捕捉等尖端技术结合，成为文化科技融合的标杆。邓鸿 森认为，全球创意经济正呈现三大趋势：数字技术成为核心驱动力，创新地理格局向亚非拉地区扩展 ...

此外，阅文还发布三项AI应用升级：行业首创的千万字网文深度理解能力"妙笔通鉴"以及"版权助 手"、"漫剧助手"，覆盖创作辅助、版权开发和漫剧改编不同环节。（智通财经记者 范佳来） 在2025阅文创作大会上，阅文集团CEO兼总裁侯晓楠宣布多项业务升级，涵盖漫剧短剧、潮玩、AI应 用能力升级等，围绕"IP+AI+消费"融合发力，构建IP价值的第二增长曲线。 侯晓楠正式发布"全球潮玩共创计划"。该计划包含两大核心：一是携手全球百大艺术家，推动原创潮玩 IP孵化与阅文IP的形象化创作；二是向合作方开放阅文全链条的产业化能力，覆盖从艺术家签约与服 务、产品设计、生产供应链，到全球营销发行与IP多业态联动等。 ...

"短剧和漫剧都是这两年比较热的IP改编的新的形态和载体，不仅能极大提升文字到视觉的转化效率， 同时也给海量IP带来开发机会，让作家开辟全新的跨界路径。"侯晓楠表示，漫剧则是以"轻、快、 广"的特点，覆盖更年轻的Z世代这些新群体。 据其介绍，在短剧方面，阅文已经跑通了和作家、编剧及行业伙伴的共创模式。除了打造原创编剧团 队，阅文也是业内首家成功推动网文作家向短剧编剧跨界的平台。像公子衍、百香蜜、洛日、微扬、横 扫天涯等作家，已经成功实现"双栖"式发展。现在阅文希望把短剧这样成熟的模式复用到漫剧新赛道。 阅文将推出四大举措布局漫剧生态：在IP资源上，阅文漫剧将开放10万部精品IP，包括《国民法医》这 些头部作品及多元题材；在创作扶持上，阅文漫剧将设立亿元专项创作基金，支持作家跨界及优质团队 开发；在技术赋能上，阅文推出"漫剧助手"之类AIGC工具，加大提升漫剧改编效率；在产业链协同 上，构建从制作、发行到IP产业链联动等全链路扶持，构建一个开放、高效、共赢的漫剧共创生态。 阅文集团2015年由腾讯文学与盛大文学整合组建，2025年是阅文成立十周年。 10月16日，2025阅文创作大会上，阅文集团CEO兼总裁侯晓楠 ...

Core Insights - The 2025 Yuewen Creation Conference was held with the theme "Towards the Light," celebrating the 10th anniversary of Yuewen Group and announcing multiple business upgrades focusing on "IP + AI + Consumption" integration to build a second growth curve for IP value [1] - CEO Hou Xiaonan highlighted four key trends for the future: the importance of good stories in the content explosion era, the originality as the soul of works in the AIGC era, IP as a super leverage in the new consumption era, and Chinese stories as a global language in the co-creation era [1] Business Expansion - Yuewen is entering the new realm of comic dramas after achieving over 60% hit rate in short dramas, with plans to replicate the successful co-creation model from short dramas to comic dramas [2] - The company will leverage its vast IP reserves, animation production capacity, and AI technology to support its entry into the comic drama market, opening access to 100,000 premium IPs and establishing a 100 million yuan special creation fund [2] - Yuewen aims to create an open, efficient, and win-win co-creation ecosystem for comic dramas, enhancing adaptation efficiency through tools like "Comic Drama Assistant" [2] AI Capabilities Upgrade - Yuewen announced three AI application upgrades, including the industry-first deep understanding capability for novels and tools for copyright development and comic drama adaptation [4] - The company has seen significant usage of its AI translation works, with over 7,200 AI-translated works accounting for about 70% of the total Chinese translated works on its platform, and a 38% year-on-year revenue growth from AI translation works [5] - The integration of IP, AI, and consumption is seen as a strategy to transition from a content provider to a comprehensive IP operator, enhancing the global expansion of Chinese stories [5]

Core Viewpoint - The "2025 Reading Literature Creation Conference" highlighted the growing potential of the secondary cultural market, with the company aiming to leverage its extensive IP portfolio to capitalize on emerging trends in consumer behavior and content creation [2][3]. Group 1: Market Trends and Opportunities - The company identified four key trends: the importance of compelling stories in a content-saturated environment, the role of originality in the age of AIGC (Artificial Intelligence Generated Content), the leverage of IP in the new consumer era, and the global co-creation of Chinese stories [2]. - The secondary market, referred to as "谷子" (derivative products), is seen as a crucial amplifier for IP, transforming emotional and experiential value into tangible consumer products [3][4]. - The potential of the derivative product market is significant, with the company's GMV for these products reaching 480 million yuan in the first half of the year, nearing the total expected for 2024 [4]. Group 2: Strategic Initiatives - The company plans to implement a "Global Trendy Toy Co-Creation Plan" in collaboration with top artists to develop recognized trendy toy IPs, moving beyond simple licensing [4][5]. - The upgraded "Creative Partner Program" aims to support the development of the manga and short drama sectors, with a dedicated fund of 100 million yuan to assist creators in cross-industry projects [6][8]. - The company has already developed 30 manga works, achieving over 50 million views, indicating a strong market interest in this format [6][8]. Group 3: Technological Integration - AI tools, such as the "Manga Assistant," are being utilized to streamline the entire process from IP selection to script adaptation, enhancing efficiency in manga production [9][10]. - The integration of AI technology is expected to unlock new possibilities for visualizing literary IPs, contributing to the overall growth of the company's IP ecosystem [10].

明年潮玩产业总规模将达1101亿元，全球潮玩共创计划将招募百大艺术家，掘金万亿情感消费市场…… 10月16日，2025阅文创作大会在武汉光谷举办。大会以"向光而行"为主题。 时值阅文成立十周年,阅文集团CEO兼总裁侯晓楠现场宣布多项业务升级，侯晓楠表示，"面向未来，我 们看到了四个关键趋势：内容爆炸时代，好故事是定海神针；AIGC时代，原创力是作品灵魂；新消费 时代，IP是超级杠杆；全球共创时代，中国故事是世界语言。下一个十年，将是中国超级IP的黄金时 代。" 漫剧将开放十万部精品IP 当日，侯晓楠宣布升级"创作合伙人计划"，在深耕短剧之外再入局漫剧新赛道。 从创作到开发三大AI应用升级 AI技术赋能IP生态，阅文集团高级副总裁黄琰在现场发布三项AI应用升级：行业首创的千万字网文深度 理解能力"妙笔通鉴"以及"版权助手"、"漫剧助手"，覆盖创作辅助、版权开发和漫剧改编不同环节。 作家助手全新升级，融入"妙笔通鉴"，实现对千万字级网文的深度理解，可实时分析千万字级网文内 容，辅助细节回顾、剧情总结、人物梳理、伏笔挖掘等场景需求，已正式向全行业网文作家开放；"版 权助手"聚焦于为IP改编方提供精准选书与内容梳理， ...

Core Insights - The CEO of the company highlighted four key trends for the future: the importance of storytelling in the content explosion era, originality as the soul of works in the AIGC era, IP as a super leverage in the new consumption era, and Chinese stories as a global language in the era of global co-creation. The next decade is expected to be the golden age for Chinese super IPs [1] Group 1: Expansion into New Content Areas - The company is entering the "manga drama" sector following its success in short dramas, supported by its vast IP reserves, animation production capacity, and AI technology [2] - Four major initiatives have been launched to build the manga drama ecosystem, including opening access to 100,000 premium IPs, establishing a billion yuan creative fund, launching AIGC tools like "Manga Drama Assistant," and creating a collaborative ecosystem across the entire production and distribution chain [2] - Currently, 30 manga drama works have surpassed 10 million views, indicating strong audience engagement [2] Group 2: Development of Merchandise - In the first half of the year, the company's derivative product GMV reached 480 million yuan, nearing last year's total, showcasing the potential of the trendy toy market [3] - The company announced a "Global Trendy Toy Co-Creation Plan" to collaborate with top global artists for the incubation of original trendy toy IPs and to leverage its entire industrial chain for product design, production, and marketing [3] - The company has already invested in niche enterprises like Super Vitality Factory to strengthen its capabilities in popular categories such as plush toys [3] Group 3: AI Application Upgrades - AI technology is a crucial direction for the company's sustainable development, with three major AI application upgrades announced: "Miao Bi Tong Jian," "Copyright Assistant," and "Manga Drama Assistant," covering various stages of content creation and IP development [4] - "Miao Bi Tong Jian" provides deep understanding of millions of words in web literature, assisting in detail review, plot summary, character organization, and foreshadowing [4] - The "Copyright Assistant" efficiently matches the company's extensive work library with downstream IP adaptation needs, while the "Manga Drama Assistant" offers comprehensive support for manga drama creation [4]

AI技术在背后起到了关键推动作用：它不仅大幅压缩了动画制作周期，更解决了玄幻、科幻等题材从 文字设定到视觉呈现的核心难题，从而为漫剧的标准化与规模化生产铺平了道路。 阅文正以"AI+漫剧"为引擎，加速盘活其IP储备。 2025阅文创作大会现场，阅文集团CEO兼总裁侯晓楠现场宣布"创作合伙人计划"升级，正式入局漫剧 这一新赛道。 作为动漫短剧化的产物，漫剧市场当下正迎来井喷式增长。 巨量引擎数据显示，今年上半年漫剧供给量月复合增长率高达83%，半年内上线作品超3000部，流水规 模激增12倍。 目前，阅文已有30部漫剧作品播放量突破千万,《大明贤婿》《刷爆无敌模拟系统》等作品播放量破 亿，多次登顶平台榜单。 与头部厂牌"酱油动漫"联合推出的《魅魔叛主，我反手养成八翼炽天使》播放量则突破1.5亿次。 阅文在大会现场宣布，"酱油动漫"已成为业内首个获得其投资扶持的团队。未来三年，双方计划每年合 作推出不少于400部漫剧，其中超半数作品将改编自阅文IP。 侯晓楠表示："短剧与漫剧正成为IP视觉化的重要引擎，不仅能极大提升文字到视觉的转化效率，为大 量IP带来开发机会，也将为作家开辟全新的转型路径。" 与聚焦日常情节的 ...

10月16日，2025阅文创作大会在武汉光谷举办。大会以"向光而行"为主题，汇聚网络文学、影视、动漫、短剧、衍生消费等产业链数百位创作者与合作伙 伴。 漫剧短剧双开花，IP可视化加速进行 继短剧赛道连创佳绩，爆款率超60%后，创作大会上，侯晓楠宣布升级"创作合伙人计划"，在深耕短剧之外再入局漫剧新赛道。 阅文推出四大举措布局漫剧生态：在IP资源上，阅文漫剧将开放十万部精品IP，包括《国民法医》等头部作品及多元题材；在创作扶持上，阅文漫剧将设立 亿元专项创作基金，支持作家跨界及优质团队开发；在技术赋能上，阅文推出"漫剧助手"等AIGC工具，加大提升漫剧改编效率；在产业链协同上，构建从 制作、发行到IP产业链联动等全链路扶持，构建一个开放、高效、共赢的漫剧共创生态。 "短剧与漫剧正成为IP视觉化的重要引擎,不仅能极大提升文字到视觉的转化效率,为大量IP带来开发机会,也将为作家开辟全新的转型路径。"侯晓楠指出。 目前，阅文已有30部漫剧作品播放量突破千万,《大明贤婿》《刷爆无敌模拟系统》等作品播放量破亿,多次登顶平台榜单。据悉，酱油动漫已成为漫剧领域 首个获得阅文投资扶持的团队，双方合作推出的现象级漫剧《魅魔叛主， ...