中国酒文化系统性重构

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从“酿酒”到“智造” 古井贡酒在世界制造业大会诠释产业新篇
Zhong Guo Jing Ji Wang· 2025-09-23 13:07
Core Viewpoint - Gujing Gongjiu is actively promoting its brand through the launch of the Autumn Brewing Cultural Week, emphasizing the integration of traditional brewing techniques with modern manufacturing practices [1][2]. Group 1: Event Highlights - The 2025 12th Gujing Gongjiu Autumn Brewing Ceremony took place from September 19 to 23, featuring a dual-city event in Bozhou and Hefei [1]. - The ceremony included the release of several commemorative wines, such as the Gujing Gongjiu Year-round Original Autumn 20 and the Year-round Original 30 for the Year of the Horse [2]. Group 2: Industry Positioning - Gujing Gongjiu is one of the few liquor companies that achieved both revenue and profit growth in the first half of the year, despite industry challenges [1]. - The company aims to transform the liquor economy into a new engine for regional development, enhancing the overall value of Chinese liquor production areas [1]. Group 3: Innovation and Experience - The company showcased a new immersive exhibition hall at the World Manufacturing Conference, highlighting the blend of traditional brewing and smart manufacturing [2]. - Gujing Gongjiu has created a "light health" consumption scene, integrating health drinks, cultural experiences, and interactive activities to enhance customer engagement [3]. Group 4: Cultural Significance - The annual Autumn Brewing Ceremony has become a brand hallmark for Gujing Gongjiu, recognized as a classic case of cultural operation in the Chinese liquor industry [3].