Group 1 - The low-alcohol beverage segment in the Chinese liquor market is gaining momentum, with major companies like Gujing Gongjiu and Shede Liquor launching new products [6][7][8] - Companies are responding to declining sales and high inventory levels by introducing low-alcohol products to attract younger consumers and expand market demand [7][11][12] - The overall inventory of 20 listed liquor companies reached 168.39 billion yuan, indicating a significant increase in stock levels and underscoring the need for new consumer demand [8][11] Group 2 - Gujing Gongjiu launched its first low-alcohol product, "Gujing Gongjiu·Nianfen Yuanjiang Light 20," with an alcohol content of 26 degrees, targeting urban young professionals [6][24] - The pricing strategy for Gujing Gongjiu's new product has raised questions about its acceptance among the target demographic, as it is priced at 375 yuan for 375ml, which translates to approximately 500 yuan for 500ml [22][24] - The competition in the low-alcohol segment is intensifying, with other major brands like Wuliangye and Luzhou Laojiao also preparing to launch similar products, potentially impacting consumer attention and market dynamics [18][27]

21世纪经济报道肖夏 综合报道 古井贡酒、舍得酒业将先后推出不到30度的新品，抢在其他名酒的低度新品之前问世，继续为这一轮低 度酒热潮添砖加瓦。与此同时，小酒风潮再起，近期白酒企业密集推出100ml左右的小酒，此次古井贡 酒的新品就同时覆盖了低度、小酒两大热点。 7月烟酒类零售总额增长2.7% 前7月销售总额3740亿元 国家统计局8月15日披露的数据显示，7月全国烟酒类零售总额433亿元，同比增长2.7%；今年前7个 月，全国烟酒类零售总额3740亿元，同比增长5.2%。而从制造环节来看，7月全国酒、饮料和精制茶制 造业增长0.1%，前7个月同比增长4.1%。 今年秋糖会已有3000多家企业确定展位 8月12日，第113届全国糖酒会新闻发布会透露，目前已有3000多家企业确定展位，其中酒类板块有茅 台、洋河、汾酒、习酒、今世缘、国台、酒鬼酒、长城酒业等。 糖酒会官方表示，本届糖酒会将通过7大主题活动、70余家餐饮终端联动、700+消费场景的活动矩阵， 构建覆盖全城的消费生态体系，预计将有超过40万人次专业观众到会采购。今年秋糖会的展会部分将在 10月16日至18日在南京国际博览中心拉开帷幕。 贵州茅台酒将推 ...