Core Viewpoint - Gujing Gongjiu is actively promoting its brand through the launch of the Autumn Brewing Cultural Week, emphasizing the integration of traditional brewing techniques with modern manufacturing practices [1][2]. Group 1: Event Highlights - The 2025 12th Gujing Gongjiu Autumn Brewing Ceremony took place from September 19 to 23, featuring a dual-city event in Bozhou and Hefei [1]. - The ceremony included the release of several commemorative wines, such as the Gujing Gongjiu Year-round Original Autumn 20 and the Year-round Original 30 for the Year of the Horse [2]. Group 2: Industry Positioning - Gujing Gongjiu is one of the few liquor companies that achieved both revenue and profit growth in the first half of the year, despite industry challenges [1]. - The company aims to transform the liquor economy into a new engine for regional development, enhancing the overall value of Chinese liquor production areas [1]. Group 3: Innovation and Experience - The company showcased a new immersive exhibition hall at the World Manufacturing Conference, highlighting the blend of traditional brewing and smart manufacturing [2]. - Gujing Gongjiu has created a "light health" consumption scene, integrating health drinks, cultural experiences, and interactive activities to enhance customer engagement [3]. Group 4: Cultural Significance - The annual Autumn Brewing Ceremony has become a brand hallmark for Gujing Gongjiu, recognized as a classic case of cultural operation in the Chinese liquor industry [3].

Group 1 - The 12th Gujinggongjiu Autumn Brewing Ceremony was held in Anhui Bozhou, featuring traditional rituals and the launch of several commemorative liquor products [2] - The autumn brewing ceremony has been upgraded to "Autumn Brewing Cultural Week," establishing it as a unique brand event and cultural IP for Gujinggongjiu [3] - The Chinese liquor industry is undergoing significant adjustments, with a shift towards personalized and diversified consumption, leading to unprecedented challenges [3] Group 2 - Gujinggongjiu is building a new consumption ecosystem centered around "health, wellness, and mindfulness," while introducing the concept of light liquor [3][4] - The official launch of "Gujing Light Wellness Society" aims to create new consumption scenarios and transition from selling products to selling a lifestyle [4] - Gujinggongjiu is leveraging online marketing strategies, including the launch of Tmall Super Brand Day and the Mid-Autumn Festival shopping event, to enhance brand reach and sales conversion [4]

Core Viewpoint - The article discusses the evolving drinking culture in China, particularly among younger consumers who prefer a "light drinking" lifestyle, leading to the launch of Gujing Gongjiu's new product, "Light Ancient 20," which aligns with this trend [2][3][4]. Group 1: Product Launch and Features - Gujing Gongjiu launched the "Light Ancient 20," a low-alcohol (26 degrees) white liquor, on August 19, which emphasizes a "self-enjoyment" lifestyle [3][5]. - The product aims to provide a comfortable drinking experience while retaining the traditional flavors of strong aromatic white liquor, appealing to modern consumer preferences [3][5]. - The "Light Ancient 20" is positioned within the "golden drunkenness zone," catering to the desires of younger consumers for a balance between mild intoxication and enjoyment [5][6]. Group 2: Market Trends and Consumer Preferences - The white liquor market is shifting towards lower alcohol content, with predictions indicating that the low-alcohol market could reach 700 billion yuan by 2025, driven by the 18-35 age group [6][7]. - The industry is entering a "3.0 era" where consumers seek cultural, value-based, and lifestyle-oriented experiences, necessitating a shift from traditional marketing strategies [4][6]. Group 3: Innovation and Brand Strategy - Gujing Gongjiu is actively innovating to meet diverse consumer needs, including the introduction of health-oriented products like "Gujing Shenli Jiu," which combines traditional brewing techniques with modern health concepts [10][11]. - The company is also focusing on creating a "white liquor + product ecosystem" to enhance consumer experiences and promote a lifestyle centered around health and enjoyment [10][11]. - The return of classic products like "Old Porcelain Tribute" and "Old Glass Tribute" reflects the brand's commitment to honoring its heritage while appealing to contemporary tastes [9][10].

Group 1 - The Chinese liquor industry is experiencing changes driven by new consumption and health concepts, with Gujing Gongjiu launching the "Light Ancient 20" to meet evolving consumer demands [1] - Gujing Gongjiu integrates health concepts into its production process, maintaining traditional flavors while offering modern drinking experiences [1] - The company leverages its resources in Bozhou, known as the "World Medicine Capital," to create functional health wines like "Gujing Shenli Wine" [1] Group 2 - Gujing Gongjiu aims to build a more complete liquor consumption ecosystem by focusing on the "Light Ancient 20" and reviving classic brands [2] - Industry experts highlight that Gujing Gongjiu's innovation allows for a low-alcohol product that retains flavor, appealing to younger consumers who desire a lighter drinking experience [2] - The trend towards low-alcohol beverages reflects fragmented drinking scenarios, with Gujing Gongjiu positioning its products as premium choices rather than compromises [2]