Core Insights - Douyin Life Services launched the "Fireworks Small Shop Support Plan" aimed at merchants with an average consumption of under 100 yuan, providing resources such as traffic incentives, influencer store visits, store materials, and product subsidies [1] Group 1 - Douyin Life Services previously introduced differentiated policies including resource subsidies, commission reductions, and free training [1] - Unlike Meituan, Alibaba, and JD.com, which are aggressively pursuing delivery and flash purchase businesses, Douyin Life Services focuses primarily on group buying and in-store redemption [1] - The official stance of Douyin Life Services is that it does not plan to establish its own delivery service [1]

Core Insights - Douyin Life Services has launched the "Fireworks Small Shop Support Plan" aimed at merchants with an average consumption of under 100 yuan, providing resources such as traffic incentives, influencer store visits, store materials, and product subsidies [1] Group 1 - The support plan is designed specifically for small merchants, differentiating itself from competitors like Meituan, Alibaba, and JD, which are heavily focused on takeaway and flash purchase services [1] - Douyin Life Services has previously implemented various differentiated policies, including resource subsidies, commission reductions, and free training [1] - The company has clarified that it does not plan to establish its own takeaway service, focusing instead on group buying and in-store redemption [1]