Investment Rating - The report assigns a "Buy" rating for the company, expecting a relative increase in stock price of over 20% compared to the benchmark index within six months [2][13]. Core Insights - The company reported a revenue of 3.634 billion yuan for the first half of 2025, a year-on-year decline of 7.0%, while the net profit attributable to shareholders increased by 9.7% to 270 million yuan [5]. - The company continues to face pressure in the decorative materials sector, with a revenue drop of 9.1% in this segment, but is actively expanding its market presence in rural areas and upgrading traditional stores [6]. - The custom furniture segment showed stable growth, with a revenue increase of 4.46% to 621 million yuan, supported by strategic partnerships with large decoration companies [6]. Company Overview - The latest closing price of the company is 10.53 yuan, with a total market capitalization of 8.7 billion yuan [4]. - The company has a debt-to-asset ratio of 46.6% and a price-to-earnings ratio of 14.83 [4]. Financial Performance - The gross profit margin for the first half of 2025 was 18.27%, an increase of 0.80 percentage points year-on-year, while the net profit margin improved to 7.43% [7]. - The company expects revenues of 9.71 billion yuan and 10.26 billion yuan for 2025 and 2026, respectively, with corresponding net profits of 716 million yuan and 817 million yuan [9][10].

Investment Rating - The report maintains a rating of "Accumulate" for the company [3][7]. Core Views - The company demonstrates steady revenue growth and high interim dividends, showcasing its value [7]. - The company is a leading player in the decorative materials sector, focusing on furniture panels and has effectively diversified its product offerings [7]. Financial Performance Summary - **Revenue**: The company is projected to achieve revenues of CNY 9,063 million in 2023, with a slight growth to CNY 9,189 million in 2024, and further growth to CNY 11,057 million by 2027, reflecting a compound annual growth rate (CAGR) of approximately 8% from 2024 to 2027 [1][8]. - **Net Profit**: The net profit is expected to reach CNY 689 million in 2023, with a forecasted increase to CNY 985 million by 2027, indicating a growth rate of 10.7% in 2027 compared to 2026 [1][8]. - **Return on Equity (ROE)**: The ROE is projected to remain strong, with values of 21.2% in 2023 and stabilizing around 20.9% by 2027 [1][8]. - **Earnings Per Share (EPS)**: The EPS is expected to grow from CNY 0.83 in 2023 to CNY 1.19 in 2027 [1][8]. - **Price-to-Earnings (P/E) Ratio**: The P/E ratio is projected to decrease from 12.7 in 2023 to 8.9 by 2027, indicating an attractive valuation over time [1][8]. Business Segment Performance - **Custom Home Revenue**: The custom home segment showed a revenue increase of 4.46% year-on-year, while the decorative materials segment experienced a decline of 9.05% [1][2]. - **Gross Margin Improvement**: The gross margin for decorative materials improved to 17.59%, driven by effective cost control and a focus on high-margin products [1][2]. - **Sales Growth in Channels**: The company reported a 46.5% increase in sales through home decoration company channels, indicating successful channel expansion efforts [1][2]. Dividend Policy - The company plans to distribute a cash dividend of CNY 2.8 per share, totaling CNY 2.29 billion, which represents 85% of the net profit attributable to shareholders [7].