Core Insights - The 2025 Cologne International Game Show, held from September 20 to 24, showcased a larger and more prominent presence of Chinese gaming companies, reflecting their growing confidence and influence in the European market [1][4]. Group 1: Chinese Presence and Popularity - The number of Chinese exhibitors at the Cologne Game Show reached a record high of 50, with over 1,500 exhibitors from more than 70 countries participating [4]. - Chinese games are increasingly well-received, with companies focusing on enhancing the quality of their original works, leading to higher international competitiveness and positive evaluations from overseas media and players [4]. - The game "Black Myth: Wukong" by Game Science gained significant attention, with its sequel "Black Myth: Zhong Kui" being highlighted as a major reveal at the event [2][3]. Group 2: Market Data and Trends - Germany, as Europe's largest gaming market, has approximately 37.5 million gamers, with mobile and console platforms being the most popular [5]. - In 2024, four games developed by Chinese companies are projected to enter the top ten mobile download rankings in Germany [5]. Group 3: Localization and Collaboration - Chinese gaming companies are adopting a global perspective, emphasizing localization and community engagement to resonate with European players [7]. - MiHoYo's game "Genshin Impact" exemplifies this trend by incorporating European cultural elements and actively engaging local players through events and themed cafes [7]. - Collaboration between Chinese and European game studios is increasing, with Tencent showcasing multiple new titles developed in partnership with international IPs and studios [8].