Core Insights - Chinese gaming companies have established a significant presence in the global mobile gaming market, with 32 companies generating $2.04 billion, accounting for 35.1% of the total revenue of the top 100 mobile game publishers worldwide [1] - The overseas sales revenue of self-developed Chinese games has surged from $3.1 billion to $18.6 billion over the past decade, with overseas revenue now constituting over 30% of total income [1] - Appier, an AI-driven SaaS company, provides advertising and marketing automation solutions to assist Chinese gaming companies in expanding into international markets [2][4] Industry Trends - The trend of Chinese gaming companies going overseas is seen as an opportunity for both established giants and innovative studios, despite the challenges of cultural and market differences [1] - Appier's services include user acquisition, user re-engagement, and personalized marketing automation across various channels, significantly enhancing the marketing capabilities of Chinese gaming companies [8][12] - The focus on testing smaller markets before entering larger ones has become a common strategy, allowing companies to optimize their marketing strategies based on user behavior and retention rates [14][15] Market Dynamics - The U.S. remains the top market for game applications, followed by China and Japan, with many Chinese companies now directly targeting the U.S. market due to successful case studies [12] - Different regions exhibit distinct gaming preferences and advertising material aesthetics, necessitating tailored marketing strategies for each market [13] - The average user acquisition cost has been increasing by 3% to 5% annually, prompting companies to be more cautious with their marketing budgets and strategies [16] Appier's Role - Appier's AI technology enhances advertising effectiveness by identifying high-value users, optimal advertising contexts, and timing for ad exposure [20] - The company assists in localizing marketing efforts, particularly for Japanese and Korean gaming companies, while Chinese companies often establish local teams for direct market insights [18] - Appier's AI solutions have been successfully implemented globally, optimizing ad spend and improving return on ad spend (ROAS) for clients [19][21]

Core Insights - The Brazil Game Show has showcased a significant presence of Chinese gaming products and hardware, creating a "Chinese wind" in the Brazilian gaming market [1][3][5] Group 1: Event Overview - The Brazil Game Show, one of the largest gaming exhibitions in Latin America, took place from October 9 to 12 at the Anhembi Exhibition Center in São Paulo, featuring around 400 booths and various gaming-related activities such as esports competitions and music concerts [1][6] - The event attracted a record number of attendees, contributing to a cumulative audience of over 3 million since its inception in 2009 [6] Group 2: Chinese Gaming Products - MiHoYo's game "Genshin Impact" had a prominent booth, drawing large crowds of Brazilian players, many of whom dressed as game characters, highlighting the game's popularity in Brazil [1][3] - The booth offered a new version for trial, and many official merchandise items were available for the first time in Brazil, indicating strong demand [1][3] Group 3: Other Chinese Contributions - Smile.One showcased the martial arts game "Yan Yun Shi Liu Sheng," developed in collaboration with NetEase, which attracted significant interest from attendees due to its appealing graphics and action design [5] - TCL presented new gaming products, including QD-MiniLED gaming TVs and large curved gaming monitors, aiming to enhance the entertainment experience for young consumers in Latin America [5]

Group 1 - The Brazil Game Show, one of the largest gaming exhibitions in Latin America, took place from October 9 to 12, showcasing around 400 booths and various gaming-related activities such as esports competitions and music concerts [1][2] - MiHoYo's game "Genshin Impact" attracted significant attention, with a large fan base in Brazil, where the game is considered an important overseas market [1][2] - The exhibition featured a new version of "Genshin Impact" for players to experience, along with exclusive merchandise that was highly sought after [1] Group 2 - Smile.One collaborated with NetEase to showcase four games, including the highly anticipated martial arts game "Yan Yun Shi Liu Sheng," which drew considerable interest from attendees [2] - Chinese electronic products, particularly from TCL, were also highlights of the exhibition, featuring new QD-MiniLED gaming TVs and immersive gaming experience zones [2] - TCL aims to demonstrate its latest products to the young consumer base in Latin America, recognizing Brazil as a significant gaming market with a large young audience [2]

Core Insights - The article discusses the release of the "2025 August China Game Overseas Evergreen List" and the "2025 August China Game Overseas Potential Evergreen List," which categorize Chinese mobile games based on their overseas revenue performance [1][5]. Group 1: Evergreen List - A total of 25 games made it to the "Evergreen List," maintaining the same number as the previous month, with notable titles including "Gossip Harbor," "PUBG MOBILE," and "Age of Origins" [1][5]. - The cumulative estimated overseas revenue for these 25 games in August reached approximately $313 million, equivalent to about 2.23 billion yuan, with 9 games exceeding 100 million yuan in revenue [5]. - "Gossip Harbor" continued to hold the top position with an estimated revenue of $46.65 million (approximately 333 million yuan) in August [5]. Group 2: Potential Evergreen List - The "Potential Evergreen List" saw an increase to 15 games, up by 2 from the previous month, indicating a growing number of games showing potential for long-term success [1][9]. - Century Games had the most entries with 3 games, while Tencent and miHoYo each had 2 games listed [9]. - "Whiteout Survival" from Century Games led the potential list with an estimated revenue of $107.21 million (approximately 765 million yuan) in August [9][11]. Group 3: Game Performance and Updates - "PUBG MOBILE" introduced new gameplay features and updates in August, contributing to its strong revenue performance [6]. - "Age of Origins" also saw significant updates, enhancing its gameplay and user engagement [6]. - Other notable games like "Puzzles & Survival," "Genshin Impact," and "Mobile Legends: Bang Bang" reported revenues exceeding $15 million in August, showcasing their continued popularity [7][8]. Group 4: Industry Trends and Strategies - The article highlights the importance of user retention and cultural integration for the long-term success of Chinese games in overseas markets [12]. - Strategies include localized content development, community building, and leveraging AI for improved user experience [12].

Core Insights - The release of the teaser for "Black Myth: Wukong" at the Cologne International Game Show highlights the growing popularity of Chinese games globally, marking a golden period for overseas expansion [1][2] - Chinese games are evolving from mere entertainment to cultural dialogue, utilizing rich narratives and aesthetics to engage global players [2] Group 1: Cultural Significance - Early Chinese games often relied on quick profits through "martial arts + thrill" or superficial adaptations of Western elements, leading to labels like "skin-swapping" and "IP imitation" [1] - "Black Myth" uses mythological narratives to convey humanistic themes, while "Yan Yun Sixteen Sounds" emphasizes Song Dynasty aesthetics, facilitating cross-cultural dialogue [1] Group 2: Technological Advancements - Previously, Chinese games were criticized for relying on commercial engines and copying overseas gameplay; however, "Black Myth" employs advanced technologies like virtual geometry and dynamic global illumination [1] - "Genshin Impact" showcases high-quality graphics and performance across multiple platforms using a self-developed engine, with AI integrated throughout the development process [1] Group 3: Industry Ecosystem - The success of Chinese games abroad is not limited to a few companies; it involves a collective effort with globalized thinking in game development and distribution [2] - The Chinese government is facilitating this growth by streamlining approval processes for game exports and providing support in areas like international compliance and intellectual property protection [2] - The industry is transitioning from merely exporting products to promoting cultural narratives, akin to the transformation seen in the Chinese mobile phone sector [2]

Core Insights - The article discusses the evolving presence and perception of Chinese games at the Cologne Game Show, highlighting both achievements and challenges faced by the industry in gaining recognition in the global market [1][5][47]. Group 1: Chinese Games at Cologne Game Show - In 2025, a total of 18 Chinese games had independent booths at the core exhibition halls, indicating a significant increase in presence compared to previous years [10][31]. - Tencent's influence is notable, with 12 out of the 18 games being part of its portfolio, showcasing the company's dominance in the Chinese gaming market [11][31]. - Despite the increased presence, the atmosphere during the showcase of Chinese games was relatively subdued compared to the enthusiastic reception of Japanese and Western games [3][5]. Group 2: Market Performance and Growth - In 2024, the overseas revenue of self-developed Chinese games grew by 13.39%, significantly outpacing the global game market's growth of 3.2% [53][55]. - The article emphasizes that the growth is not limited to traditional mobile game genres but also includes shooting, action, and anime-style games, reflecting a diversification of appeal [53]. Group 3: Cultural and Strategic Shifts - The article notes a shift in the approach of Chinese game companies, moving from a defensive posture to a more confident and open engagement with international audiences [60][70]. - Companies are increasingly recognizing the importance of creating immersive experiences at exhibitions, with elaborate setups and interactive elements to attract players [39][41][46]. - The narrative suggests that the long-term strategy for Chinese games involves building relationships and ecosystems rather than aggressive market entry tactics [63][70]. Group 4: Future Outlook - The article concludes with a hopeful perspective on the future of Chinese games, suggesting that the industry is on a path to greater global integration and recognition, moving towards a collaborative rather than competitive stance in the global gaming landscape [70][73].

Core Insights - The 2025 Cologne International Game Show, held from September 20 to 24, showcased a larger and more prominent presence of Chinese gaming companies, reflecting their growing confidence and influence in the European market [1][4]. Group 1: Chinese Presence and Popularity - The number of Chinese exhibitors at the Cologne Game Show reached a record high of 50, with over 1,500 exhibitors from more than 70 countries participating [4]. - Chinese games are increasingly well-received, with companies focusing on enhancing the quality of their original works, leading to higher international competitiveness and positive evaluations from overseas media and players [4]. - The game "Black Myth: Wukong" by Game Science gained significant attention, with its sequel "Black Myth: Zhong Kui" being highlighted as a major reveal at the event [2][3]. Group 2: Market Data and Trends - Germany, as Europe's largest gaming market, has approximately 37.5 million gamers, with mobile and console platforms being the most popular [5]. - In 2024, four games developed by Chinese companies are projected to enter the top ten mobile download rankings in Germany [5]. Group 3: Localization and Collaboration - Chinese gaming companies are adopting a global perspective, emphasizing localization and community engagement to resonate with European players [7]. - MiHoYo's game "Genshin Impact" exemplifies this trend by incorporating European cultural elements and actively engaging local players through events and themed cafes [7]. - Collaboration between Chinese and European game studios is increasing, with Tencent showcasing multiple new titles developed in partnership with international IPs and studios [8].

Core Insights - The 2025 Cologne International Game Show has opened in Cologne, Germany, showcasing an increased presence and enthusiasm from Chinese gaming companies compared to the previous year [2] Industry Summary - The scale of participation by Chinese gaming companies has further increased, with numerous Chinese booths visible throughout the exhibition [2] - Many new game titles are available for trial, attracting long queues of visitors, indicating strong interest and engagement from attendees [2] - Chinese gaming companies are entering the European market with greater confidence, reflecting a shift in their international strategy [2]

《黑神话：钟馗》是以中国民间传说中的著名角色"钟馗"为主要创意来源的单机、动作、角色扮演游戏，模式与《黑神话：悟空》类似， 目前游戏正式进入开发状态，暂无实机演示，发售日期待定。尽管如此，广大网友和游戏玩家依然对"黑神话"系列的新作充满期待，截至20日 18时，这条不到2分钟的先导预告片播放量已近千万。 央视网消息：继国产3A游戏《黑神话：悟空》爆火后，时隔一年，8月20日，"黑神话"系列的新作《黑神话：钟馗》正式发布先导预告 片，再次引发市场广泛关注。近年来，从游戏研发到全球发行，国产"游戏"用中国传统文化和新设计新技术"圈粉"数亿海外游戏玩家，《黑神 话：钟馗》的横空出世不单只是一次产品迭代，期待它探索出中国游戏通往世界级文化现象的道路。 游戏产业作为中国服务贸易的重要类别和增长点，越来越多的国产游戏用中国传统文化和新设计新技术"圈粉"数亿海外游戏玩家，从产品 输出到生态建构，中国游戏出海按下"加速键"。数据显示，2025年上半年，中国自主研发游戏海外收入95.01亿美元，同比增长超11%，增速重 回2021年的出海高峰期，领跑全球游戏市场的增量赛道，若《钟馗》延续前作品质，将推动国产单机游戏市场规模突破 ...

Core Viewpoint - The announcement of the new game "Black Myth: Zhong Kui" by Game Science at the Cologne Game Show highlights the potential of Chinese mythology in gaming, with Zhong Kui as a culturally rich character that can promote traditional Chinese culture [1][6]. Group 1: Game Development and Strategy - "Black Myth: Zhong Kui" is the second installment in the "Black Myth" series, following the successful "Black Myth: Wukong," which generated total revenue of $980 million across all platforms [7]. - The game is a standard single-player action role-playing game, with a business model similar to its predecessor, currently in the early development stage [5]. - Game Science aims to explore different gaming experiences and challenge traditional gameplay mechanics with "Black Myth: Zhong Kui," indicating a desire for innovation in storytelling and gameplay [2][5]. Group 2: Cultural Significance and Market Potential - Zhong Kui, as a well-known mythological figure, has a wealth of stories that can serve as a strong foundation for game narratives, although its popularity is not as widespread as other characters like Nezha or Jiang Ziya [6]. - The success of "Black Myth: Wukong" demonstrates the potential for Chinese game IPs in international markets, with 30% of its players being overseas [7]. - The Chinese gaming industry is experiencing growth in overseas markets, with actual sales revenue expected to reach $18.557 billion in 2024, marking a 13.39% year-on-year increase [8]. Group 3: Challenges and Future Outlook - There are concerns about the saturation of similar game types in the market, which may lead to aesthetic fatigue among players and highlight a lack of originality in domestic game development [8]. - The establishment of a sustainable Chinese game brand IP requires ongoing development and innovation, with "Black Myth: Wukong" serving as a foundational piece [9]. - Recommendations for Chinese game developers include ensuring high-quality technology, aligning narratives with contemporary emotions, and enhancing global marketing strategies [9].