Core Insights - The upcoming National Day holiday is expected to see a significant increase in public travel, with an estimated 2.36 billion trips, primarily for tourism and family visits, marking a 3.2% increase in daily travel compared to last year [2][4]. Travel Trends - Self-driving trips are projected to account for approximately 80% of total travel, with 1.87 billion self-driving trips expected [4]. - There is a notable increase in medium to long-distance travel, driven by the "long holiday effect," particularly in key urban areas such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area [4][6]. - Railway travel is expected to exceed 219 million passengers, with an average of 18.25 million passengers per day, while civil aviation is projected to handle 19.2 million passengers, a 3.6% increase from last year [4][6]. Popular Destinations - Major cities like Beijing, Shanghai, and Chengdu remain top travel destinations, with platforms like Tuniu and Fliggy reporting high booking volumes for these locations [7][11]. - The most popular domestic attractions include Tiananmen Square, Shanghai Bund, and West Lake in Hangzhou, reflecting a trend towards iconic landmarks [9][10]. International Travel - Short-haul international destinations such as Japan, Thailand, and Hong Kong are expected to dominate outbound travel, with Malaysia and Singapore also gaining popularity [11][13]. - There is a growing interest in longer trips to Europe and Africa, with bookings for destinations like Kenya and Tanzania seeing significant increases [13]. Changing Consumer Preferences - There is a shift from "check-in tourism" to "immersive vacation experiences," with travelers seeking deeper engagement and emotional value from their trips [14][15]. - Popular activities include nature therapy and cultural experiences, with a notable rise in searches for unique accommodations and local cultural workshops [15][20]. Booking Trends - The trend of multi-destination travel is on the rise, with bookings for inter-provincial travel increasing by 58%, indicating a preference for diverse experiences [16]. - Rental car bookings are also seeing significant growth, particularly for larger vehicles suitable for group travel [20]. Economic Impact - The tourism sector is experiencing robust growth, with significant increases in booking volumes for accommodations, tickets, and travel packages compared to last year [17][19]. - Consumer spending on various categories, including clothing and home goods, has also surged, reflecting a broader economic uplift during the holiday period [21]. Film Industry Insights - The National Day film market is witnessing strong pre-sales, with over 68 million yuan in ticket sales already recorded, indicating a diverse range of films appealing to various audience demographics [25][28].